proposal

1. Content
After researching channels that come under the same genre of arts and progressive I have more of an idea of what the
idents of these channels consist of, seen as my channel will be targeted toward the same target audience I will try to create
my ident with a similar style, I plan to use a blend of both live action footage and CGI, my ident will consist of an apple
keyboard the keys then light up to spell ‘ The Grid’, as the formation of the keys represent a grid which helps to incorporate
my channel brand into the ident through the use of grids, such as how channel 5 use the number 5 in their idents.
Purpose
The purpose of the ident is to entertain audiences with a visually mesmerising sequence containing both live footage and
motion graphics, in order to grab their attention. Whilst also advertising our brand of ‘the grid’ to the target audience,
through highlighting the identity of the channel and giving the audience an idea of the shows broadcast on my channel, For
example as my channel comes under the genre of arts and progressive my sequence will consist of something different that
visually keeps the audience interested. It will be shown in a small 15 second slot within the advertisement break of a show,
it will have no narrative describing what's on next, allowing people to focus more on what's happening in the scene.
Target audience
I did intensive research on channels related to mine in terms of similar standards and values and similar shows being
televised, I mainly looked at two arts and progressive channels, channel 4 and channel 5. After researching these channels I
learned that the target audience of this certain television genre are 16-34 year olds, this genre brings in such young
audiences due to their diverse entertainment formats, broadcasting good quality comedy's, dramas, documentaries and
features, experimenting with new unknown shows. This demographic are known as being knowledgeable and extremely
socially connected as they are heavy internet users who use the internet along with advertisements as their main source of
information.
Medium of delivery and specifications
After designing and creating my final product, I will need to send it in to my client in order for them to asses it and then give
me feedback either to improve it or that they are ready to produce it onto their channel, I will deliver my ident in a quick
time 1080i50 format which is broadcasting standard for UK television meaning the clients are easily able to view my product
in the same format as it would be shown on television, as well as television my ident will also be produced on the channels

2. Importance of planning
Planning a project is an extremely important thing as it enables you to slightly get ahead of your work as you know
exactly what you need to do and when, you know exactly what you want to achieve in a specific amount of time.
Planning also allows you to be more flexible with your time in an organised way, as if you can fit each aspect of the
project with a set time in which you want to complete it and you complete it before that set time you know you have
time left over to improve that section, meaning for better quality of work as it is not rushed. When it comes to making a
television ident, planning is vital. As the purpose of an ident is to brand the standards and deals of the channel whilst
trying to relate to a specific audience, creators need to plan out a lot of research time into knowing exactly what the
viewers wanting in order to create an ident which is highly effective in these areas.
Management and Roles
I will be in charge of all aspects to do with creating this ident from pre production research to post production
documentation, although as it is an in college project I will be receiving help when necessary from my tutors and peers,
which will be available for the entirety of me physically creating the ident as I will be using software available to me at
college, software which I am not exactly to familiar with so help from tutors will be required. The ideas I have come up
with so far in my planning do not involve any actors being filmed, so as of yet I do not need help from any of my peers in
terms of having them act in my ident. If I were to need an actor I would use a close friend who lives near me, this means
I can be flexible with my time and it would be low cost.
Budget
As this is a college project I will have countless amounts of equipment freely available to me from the college, such as a
camera, tripod and an apple mac containing many up to date editing software's such as adobe after effects, premiere
pro and Photoshop, with all that is available to me and my client being york college my budget is effectively £0. If I were
to be making my ident in a real professional situation a huge priority would be to think about the costs, for example I
would need a camera and sufficient equipment like tripods and lenses, I would also need to book out an editing studio
which could be rather pricey, especially as I need high tech software sand equipment. I did some research into the
average budgetary cost of television idents on a large scale with big companies such as channel 5 and BBC. The Uks
largest broadcast branding company ‘Red Bee media’ create idents for massive broadcast companies such as channel 4,
virgin media and BBC. Due to the idents they create having to be extremely high quality and professional, their
production budget can be very high, for example in 2006 ‘Red Bee Media’ produced a set of 15 idents for the BBC at

3. Time Management/Planning
Time/Date Activity
8th November – 10th November Complete research on existing products in similar genre to my
channel in terms of ident design and audiences through this
research I will generate ideas and create mock ups for my own
idents
13th November – 17th November Use my idea generation to design my suite of three idents, this will
involve producing mock ups on Photoshop and hand sketches as
well as planning and drafting images
20th November – 24th November After designing three idents I will choose one from my suit of three,
when I have chosen the ident I want as my final product I will do
further planning into it
27th November – 8st December Designing and creating my ident, through the use certain editing
software's such as Photoshop, adobe after effects and illustrator
11th December – 21st December Adding any final details to the creation of my ident
22nd December Submit my ident to my client, I need to make sure that is is under
the correct format when exported, in order for the client to properly
view it.