Presentation on Digital Marketing Tools What is Digital Marketing Tools: Website & Google Analytics Email Marketing Youtube marketing Search Engine Optimization

1. G H Raisoni College of Engineering, Nagpur
Department of Computer Science Engineering
Topic Presentation
On
Digital Marketing Tools
Presented By:
Yash Nayak C-37
Presented To:
Prof. Girish Talmale

2. TOC
1. What is Digital Marketing
2. Tools:
a. Website & Google
Analytics
b. Email Marketing
c. Youtube marketing
d. Search Engine
Optimization

3. What is Digital Marketing
At a high level, digital marketing refers to advertising delivered
through digital channels such as search engines, websites, social
media, email, and mobile apps. While this term covers a wide
range of marketing activities, all of which are not universally
agreed upon, we’ll focus on the most common types below.

4. Tools are:
a. Website & Google Analytics
b. Email Marketing
c. YouTube Marketing
d. Search Engine Optimization

5. 1.Website & Google Analytics
Website promotion is a collection of marketing tactics,
actions, and techniques that drive traffic (visitors) to your
website. Whether you have a freelance business, blog, or
ecommerce business...whatever website you have your home
business, you need to do web promotion to let people know
about it.

6. Demonstration

7. Demonstration

8. 2.Email Marketing
Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing.Email marketing is one of the most
cost-effective ways to promote your business, whether your goal
is to build your brand or sell more stuff.

9. Demonstration

10. 3.Youtube Marketing
YouTube makes it incredibly simple for you and others to
promote your video across other social networks. To share a
video, just click the “Share” tab underneath the video. When
promoting your YouTube channel or videos on your social
media sites, consider the best marketing strategy.
YouTube is basically essential for businesses, especially for
marketing teams.

11. Demonstration

12. Demonstration

13. Demonstration

14. Demonstration

15. 4.Search Engine Optimization
Search Engine Marketing (SEM) aids businesses to gain
market online by purchasing Ads on search engines such as
Google, Yahoo or Bing.
The SEM practices revolve around the promotion of websites
in SERPs to optimize the brand presence and conversions.

16. Demonstration

17. Thank You