Presentation on Digital Marketing Tools
What is Digital Marketing
Tools:
Website & Google Analytics
Email Marketing
Youtube marketing
Search Engine Optimization
Digital marketing includes all marketing efforts that use the internet and electronic devices to connect with customers online. It involves tactics like search engine optimization, content marketing, email marketing, social media marketing, pay-per-click advertising, affiliate marketing, mobile marketing, marketing automation, online public relations, and inbound marketing. Professionals can gain expertise in digital marketing through courses and content to help improve their digital marketing strategies and efforts.
Targus aims to increase website visibility and product sales through innovative digital marketing methods such as search engine optimization, pay-per-click advertising, affiliate marketing, online public relations, YouTube videos, and television advertising to drive leads and increase profits. An effective digital marketing strategy would utilize reach, action, customer engagement, and research techniques to shift demand curves, convert visitors to leads and leads to affiliate sales. A virtual reality app showcasing products could also provide an interactive customer experience like IKEA's app.
This document discusses various online marketing techniques, including blogging, pay-per-click (PPC) advertising, social media marketing, digital media marketing, viral marketing, and search engine optimization (SEO). It notes that blogging is an effective content marketing tool, social media can increase brand awareness, PPC requires targeting keywords and managing budgets, and viral promotions use shared content to spread organically. The document concludes by offering SEO services from the company.
Internet marketing involves promoting brands, products, or services over the Internet through various channels such as email marketing, social media marketing, search engine marketing, content marketing, affiliate marketing, video marketing, and paid advertising. Effective internet marketing strategies help businesses create engaging content to build loyal audiences and increase brand awareness online in a cost-effective manner.
Learn Digital marketing strategies like SEM, SMO, SEO, Influencer Marketing, Affiliate Marketing, Mobile Marketing & much more!!!
https://www.eduonix.com/digital-marketing-edegree
Social Media Marketing 101 for new business owners, business students and entrepreneurs. Here are the fundamentals of building your business using Social media and websites!
What is digital marketing services in Dubai? AeClicks's digital marketing services company in Dubai - UAE. Digital marketing help you strategize, implement, run and maintain successful marketing solution. http://aeclicks.com/Service/digital-marketing-dubai/
Can Digital Marketing Replace Traditional MarketingDigital Vidya
Can Digital Marketing Replace Traditional Marketing? - An Article authored by Digital Vidya's CEO Pradeep Chopra, published in Sep Issue of CFO Connect Magazine. If you are interested in exploiting the opportunity of Digital Marketing for personal and organizational growth, you will find this article useful.
Digital marketing includes all marketing efforts that use the internet and electronic devices to connect with customers online. It involves tactics like search engine optimization, content marketing, email marketing, social media marketing, pay-per-click advertising, affiliate marketing, mobile marketing, marketing automation, online public relations, and inbound marketing. Professionals can gain expertise in digital marketing through courses and content to help improve their digital marketing strategies and efforts.
Targus aims to increase website visibility and product sales through innovative digital marketing methods such as search engine optimization, pay-per-click advertising, affiliate marketing, online public relations, YouTube videos, and television advertising to drive leads and increase profits. An effective digital marketing strategy would utilize reach, action, customer engagement, and research techniques to shift demand curves, convert visitors to leads and leads to affiliate sales. A virtual reality app showcasing products could also provide an interactive customer experience like IKEA's app.
This document discusses various online marketing techniques, including blogging, pay-per-click (PPC) advertising, social media marketing, digital media marketing, viral marketing, and search engine optimization (SEO). It notes that blogging is an effective content marketing tool, social media can increase brand awareness, PPC requires targeting keywords and managing budgets, and viral promotions use shared content to spread organically. The document concludes by offering SEO services from the company.
Internet marketing involves promoting brands, products, or services over the Internet through various channels such as email marketing, social media marketing, search engine marketing, content marketing, affiliate marketing, video marketing, and paid advertising. Effective internet marketing strategies help businesses create engaging content to build loyal audiences and increase brand awareness online in a cost-effective manner.
Learn Digital marketing strategies like SEM, SMO, SEO, Influencer Marketing, Affiliate Marketing, Mobile Marketing & much more!!!
https://www.eduonix.com/digital-marketing-edegree
Social Media Marketing 101 for new business owners, business students and entrepreneurs. Here are the fundamentals of building your business using Social media and websites!
What is digital marketing services in Dubai? AeClicks's digital marketing services company in Dubai - UAE. Digital marketing help you strategize, implement, run and maintain successful marketing solution. http://aeclicks.com/Service/digital-marketing-dubai/
Can Digital Marketing Replace Traditional MarketingDigital Vidya
Can Digital Marketing Replace Traditional Marketing? - An Article authored by Digital Vidya's CEO Pradeep Chopra, published in Sep Issue of CFO Connect Magazine. If you are interested in exploiting the opportunity of Digital Marketing for personal and organizational growth, you will find this article useful.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
The campaign aimed to gain 10 new students for an Intro to Algorithms course over 5 days. It targeted people interested in career programming and algorithms through 2 ad groups. The career programming ad group performed best with a conversion rate of 26.72% and cost per conversion of $5.66. The evaluation found keywords like "programming" were most successful. It was recommended to focus on awareness, improve landing page descriptions, and emphasize the call-to-action button.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It includes search engine optimization (SEO), social media marketing, search engine marketing (SEM), content marketing, email marketing, affiliate marketing, video marketing, pay-per-click (PPC) advertising, and social media optimization (SMO). The goal of digital marketing is to engage the right audience, motivate them to take action, and maximize return on investment.
Promote your business through online media, tracking conversion rates and making improvements to the website. Utilizing the range of techniques including paid search, SEO and PPC.
The document summarizes the results of an AdWords campaign run by the assistant to promote Udacity's Visualizing Algebra course in India. Key points:
- The campaign included 2 ad groups targeting awareness and interest stages with a $10/day budget over 5 days.
- The awareness ad group achieved the objective of 5% CTR but interest group only reached 1.6% CTR.
- Top performing keywords were basic algebra questions for awareness but business-related for interest.
- Free courses performed best in awareness ads but not interest. Recommendations include refining keywords and ad testing based on results.
Social media marketing refers to using social media platforms like websites, videos, and images to promote a brand and develop customer engagement. It allows for increased communication between organizations and the public to build awareness of the brand and improve customer service. Effective social media marketing focuses on creating engaging content that encourages users to share it widely. As customers increasingly interact with brands through social media, having a social media presence is key to reaching them and can greatly benefit businesses if implemented properly.
This document provides instructions for using a Google Slides template to submit a marketing project. It explains that the template should be copied, used as a guide to ensure all required components are included, and that example slides should be deleted before submitting. Students are encouraged to be creative as long as required information is presented.
However, they constantly change to accommodate new parameters that influence social media users to upload relevant and user-friendly high-quality content and be more engaging. The experts at Columbus digital marketing company explain how social media algorithms work.
Digital marketing involves using electronic devices like computers and smartphones to engage with stakeholders. It allows for targeted advertising to large audiences anytime through various mediums like text, images, and videos. Digital marketing campaigns can be altered midway and provide feedback through interactive and viral features. However, issues include privacy concerns, effective targeting, lead generation, black hat techniques, syncing with trends, and generating ROI.
Digital Marketing Training Institute - My Digital PlanRajeev Saini
My Digital Plan is a Digital Marketing Training Institute that provide digital marketing training to students, professional and corporate, business and agencies and we also provide online reputation management services.
The document provides feedback on a training presentation and proposes introducing social media marketing at Olympic Industries. It received a current score of 29/40 and could reach the potential score of 40/40 by improving content, interaction, and implementation. Introducing social media would allow Olympic to expand its market reach cost effectively while engaging customers, measuring effectiveness quickly, and competing with other companies already using these strategies. The proposal recommends allocating resources like internet and hiring experts over 3-4 weeks to successfully implement social media marketing.
7 steps for digital marketing of your small businessdebanjanbiswas11
This document outlines 7 steps for small businesses to conduct digital marketing. These include: 1) determining goals, 2) building a strong social media presence, 3) using email marketing, 4) expanding website marketing, 5) starting video marketing, 6) initiating content marketing, and 7) using in-house resources. Digital marketing is important for small businesses to connect with potential customers and promote their services online as more business is conducted digitally. These 7 steps provide a framework for small businesses to leverage different digital marketing tactics.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
This document provides an overview of digital marketing. It defines marketing and discusses different types of marketing including traditional marketing, digital marketing, inbound marketing, and outbound marketing. It also covers different digital marketing modules like social media marketing, search engine optimization, email marketing, and more. Finally, it discusses why there is a bright future in digital marketing and common job opportunities and sectors in the field.
This document provides an overview of online marketing fundamentals. It discusses what marketing is, the 7 steps for an effective marketing strategy, why businesses should market online given today's internet usage statistics, common online marketing tactics, how to engage fans and followers on social media, and concludes with next steps any business should take to promote themselves online.
Social Media marketing Companies Kolkata | PPC Marketing Services KolkataKundu Digital
If you have any business then you need to hire a digital marketing agency. Kundu Digital is one of the eminent Social Media marketing Companies Kolkata. PPC Marketing Services Kolkata if you have searched you can get. Visit: https://www.kundudigital.com/social-media-marketing/
This campaign evaluated display ad and video ad campaigns. The display ad campaign had positive ROI and creative A performed better than B due to a more eye-catching image. The top performing keyword had lower CPC. The video campaign also had positive ROI and campaign B performed better due to a larger keyword list. The top keyword was "ad advertisement". Recommendations include focusing on top performing ads, keywords and creatives, using A/B testing to optimize, editing the keyword list, and ensuring the landing page matches customer interest.
Digital marketing involves promoting products or brands using electronic media like the internet. It differs from traditional marketing by enabling organizations to analyze campaigns in real time to understand what is working and what isn't. The document then lists 10 common types of digital marketing: SEO, PPC, social media marketing, keyword research, content marketing, email marketing, video marketing, affiliate marketing, viral marketing, and online/website marketing.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital marketing refers to marketing efforts done online, including email marketing, pay-per-click ads, social media marketing, and blogging. These help introduce people to companies and convince them to buy. Almost anything used online can be a digital marketing asset, such as websites, videos, images, and written content. Common digital marketing strategies include paid search advertising, search engine optimization, paid social media ads, social media marketing, content marketing, email marketing, and affiliate marketing. Digital marketing allows for experimentation and measuring return on investment through analytics. There are many career opportunities in digital marketing fields like social media, search engine optimization, content creation, and analytics.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
The campaign aimed to gain 10 new students for an Intro to Algorithms course over 5 days. It targeted people interested in career programming and algorithms through 2 ad groups. The career programming ad group performed best with a conversion rate of 26.72% and cost per conversion of $5.66. The evaluation found keywords like "programming" were most successful. It was recommended to focus on awareness, improve landing page descriptions, and emphasize the call-to-action button.
Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It includes search engine optimization (SEO), social media marketing, search engine marketing (SEM), content marketing, email marketing, affiliate marketing, video marketing, pay-per-click (PPC) advertising, and social media optimization (SMO). The goal of digital marketing is to engage the right audience, motivate them to take action, and maximize return on investment.
Promote your business through online media, tracking conversion rates and making improvements to the website. Utilizing the range of techniques including paid search, SEO and PPC.
The document summarizes the results of an AdWords campaign run by the assistant to promote Udacity's Visualizing Algebra course in India. Key points:
- The campaign included 2 ad groups targeting awareness and interest stages with a $10/day budget over 5 days.
- The awareness ad group achieved the objective of 5% CTR but interest group only reached 1.6% CTR.
- Top performing keywords were basic algebra questions for awareness but business-related for interest.
- Free courses performed best in awareness ads but not interest. Recommendations include refining keywords and ad testing based on results.
Social media marketing refers to using social media platforms like websites, videos, and images to promote a brand and develop customer engagement. It allows for increased communication between organizations and the public to build awareness of the brand and improve customer service. Effective social media marketing focuses on creating engaging content that encourages users to share it widely. As customers increasingly interact with brands through social media, having a social media presence is key to reaching them and can greatly benefit businesses if implemented properly.
This document provides instructions for using a Google Slides template to submit a marketing project. It explains that the template should be copied, used as a guide to ensure all required components are included, and that example slides should be deleted before submitting. Students are encouraged to be creative as long as required information is presented.
However, they constantly change to accommodate new parameters that influence social media users to upload relevant and user-friendly high-quality content and be more engaging. The experts at Columbus digital marketing company explain how social media algorithms work.
Digital marketing involves using electronic devices like computers and smartphones to engage with stakeholders. It allows for targeted advertising to large audiences anytime through various mediums like text, images, and videos. Digital marketing campaigns can be altered midway and provide feedback through interactive and viral features. However, issues include privacy concerns, effective targeting, lead generation, black hat techniques, syncing with trends, and generating ROI.
Digital Marketing Training Institute - My Digital PlanRajeev Saini
My Digital Plan is a Digital Marketing Training Institute that provide digital marketing training to students, professional and corporate, business and agencies and we also provide online reputation management services.
The document provides feedback on a training presentation and proposes introducing social media marketing at Olympic Industries. It received a current score of 29/40 and could reach the potential score of 40/40 by improving content, interaction, and implementation. Introducing social media would allow Olympic to expand its market reach cost effectively while engaging customers, measuring effectiveness quickly, and competing with other companies already using these strategies. The proposal recommends allocating resources like internet and hiring experts over 3-4 weeks to successfully implement social media marketing.
7 steps for digital marketing of your small businessdebanjanbiswas11
This document outlines 7 steps for small businesses to conduct digital marketing. These include: 1) determining goals, 2) building a strong social media presence, 3) using email marketing, 4) expanding website marketing, 5) starting video marketing, 6) initiating content marketing, and 7) using in-house resources. Digital marketing is important for small businesses to connect with potential customers and promote their services online as more business is conducted digitally. These 7 steps provide a framework for small businesses to leverage different digital marketing tactics.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
This document provides an overview of digital marketing. It defines marketing and discusses different types of marketing including traditional marketing, digital marketing, inbound marketing, and outbound marketing. It also covers different digital marketing modules like social media marketing, search engine optimization, email marketing, and more. Finally, it discusses why there is a bright future in digital marketing and common job opportunities and sectors in the field.
This document provides an overview of online marketing fundamentals. It discusses what marketing is, the 7 steps for an effective marketing strategy, why businesses should market online given today's internet usage statistics, common online marketing tactics, how to engage fans and followers on social media, and concludes with next steps any business should take to promote themselves online.
Social Media marketing Companies Kolkata | PPC Marketing Services KolkataKundu Digital
If you have any business then you need to hire a digital marketing agency. Kundu Digital is one of the eminent Social Media marketing Companies Kolkata. PPC Marketing Services Kolkata if you have searched you can get. Visit: https://www.kundudigital.com/social-media-marketing/
This campaign evaluated display ad and video ad campaigns. The display ad campaign had positive ROI and creative A performed better than B due to a more eye-catching image. The top performing keyword had lower CPC. The video campaign also had positive ROI and campaign B performed better due to a larger keyword list. The top keyword was "ad advertisement". Recommendations include focusing on top performing ads, keywords and creatives, using A/B testing to optimize, editing the keyword list, and ensuring the landing page matches customer interest.
Digital marketing involves promoting products or brands using electronic media like the internet. It differs from traditional marketing by enabling organizations to analyze campaigns in real time to understand what is working and what isn't. The document then lists 10 common types of digital marketing: SEO, PPC, social media marketing, keyword research, content marketing, email marketing, video marketing, affiliate marketing, viral marketing, and online/website marketing.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Digital marketing refers to marketing efforts done online, including email marketing, pay-per-click ads, social media marketing, and blogging. These help introduce people to companies and convince them to buy. Almost anything used online can be a digital marketing asset, such as websites, videos, images, and written content. Common digital marketing strategies include paid search advertising, search engine optimization, paid social media ads, social media marketing, content marketing, email marketing, and affiliate marketing. Digital marketing allows for experimentation and measuring return on investment through analytics. There are many career opportunities in digital marketing fields like social media, search engine optimization, content creation, and analytics.
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Digital marketing is an umbrella term of the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones. Social Media Marketing (SMM)
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Email Marketing.
Marketing Automation.
Digital Advertising.
Content Marketing.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.Aabhishek Sharma
This document is a project report submitted by Abhishek Sharma for the degree of Master of Business Administration. The report examines digital marketing and its impact on revenue generation. It begins with an introduction that defines digital marketing and outlines the key components of the digital marketing ecosystem, including integrated channels like search engine optimization, social media, and video. It also discusses integrated services like analytics, content management, and digital strategy. The report will analyze how these digital marketing tactics can impact revenue generation.
Digital marketing refers to marketing a business online using various digital strategies and assets. It is a more cost-effective approach than traditional marketing. To effectively do digital marketing, businesses need key digital assets like websites, videos, images and social media pages. Common digital marketing strategies include pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), content marketing, affiliate marketing, email marketing and e-commerce marketing. PPC, SEO and SMM are particularly important strategies that can help businesses reach potential customers online. Taken together, implementing the right mix of digital assets and strategies is important for marketing a business digitally.
This document provides an overview of key topics in digital marketing including definitions of digital marketing and its importance. It discusses characteristics and types of digital marketing such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), email marketing, and video marketing. It also covers advantages and disadvantages as well as how to set objectives and measure results for SEO, PPC, and SMM strategies.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the the best computer institute in pitampura . For more information visit the following link :-
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Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the best computer institute in Pitampura to provide Digital Marketing course. For more information visit the following link :- https://www.dicsinnovatives.com/
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
National institute of digital marketingjenny480645
The national institute of digital marketing is the leading digital marketing institute in Bangalore India. They provide the most advanced courses and 100% placement.
National institute of digital marketing Indiajenny480645
The national institute of digital marketing is the leading digital marketing institute in Bangalore India. They provide the most advanced courses with certifications and 100% placements
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
Digital Marketing | how it play important role in businesses.docxDigital Worlds
SEO (Search Engine Optimization): Improve your website's visibility and increase organic traffic with our SEO services.
SEM (Search Engine Marketing): Boost your website's visibility on search engines and increase leads with our SEM solutions.
PPC (Pay-per-click advertising): Reach your target audience and maximize your ROI with our PPC advertising campaigns.
Content Marketing: Engage your audience with valuable and relevant content that drives conversions and builds brand loyalty.
Social Media Marketing: Build your brand's social media presence and engage with your audience to increase brand awareness and drive sales.
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Affiliate Marketing: Increase sales and drive customer acquisition by partnering with affiliates who promote your products or services.
Mobile Marketing: Reach your audience on-the-go and increase engagement with our mobile marketing solutions that include SMS, mobile apps, and more.
The national institute of digital marketing is the leading digital marketing institute in Bangalore India.
They provide the most advanced courses with certifications and 100% placements.
In today’s digitally-driven world, mastering the art of digital marketing is key to unlocking limitless opportunities. Trionix Academia, nestled in the vibrant heart of Mangalore, is your gateway to a transformative journey in the realm of digital marketing.
In today’s digitally-driven world, mastering the art of digital marketing is key to unlocking limitless opportunities. Trionix Academia, nestled in the vibrant heart of Mangalore, is your gateway to a transformative journey in the realm of digital marketing.
This document discusses various topics related to online marketing. It begins with an introduction that defines marketing as managing exchange relationships to create, keep and satisfy customers. It then defines online marketing as marketing products or services over the internet, using both creative and technical aspects. Several types of online marketing are then summarized, including email marketing, blogging, pay-per-click advertising, social media marketing, digital marketing, and viral marketing. The document also provides brief descriptions of marketing strategies like pull and push marketing. It concludes with discussing advantages, disadvantages and the future of online marketing.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
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Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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1. G H Raisoni College of Engineering, Nagpur
Department of Computer Science Engineering
Topic Presentation
On
Digital Marketing Tools
Presented By:
Yash Nayak C-37
Presented To:
Prof. Girish Talmale
2. TOC
1. What is Digital Marketing
2. Tools:
a. Website & Google
Analytics
b. Email Marketing
c. Youtube marketing
d. Search Engine
Optimization
3. What is Digital Marketing
At a high level, digital marketing refers to advertising delivered
through digital channels such as search engines, websites, social
media, email, and mobile apps. While this term covers a wide
range of marketing activities, all of which are not universally
agreed upon, we’ll focus on the most common types below.
4. Tools are:
a. Website & Google Analytics
b. Email Marketing
c. YouTube Marketing
d. Search Engine Optimization
5. 1.Website & Google Analytics
Website promotion is a collection of marketing tactics,
actions, and techniques that drive traffic (visitors) to your
website. Whether you have a freelance business, blog, or
ecommerce business...whatever website you have your home
business, you need to do web promotion to let people know
about it.
8. 2.Email Marketing
Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing.Email marketing is one of the most
cost-effective ways to promote your business, whether your goal
is to build your brand or sell more stuff.
10. 3.Youtube Marketing
YouTube makes it incredibly simple for you and others to
promote your video across other social networks. To share a
video, just click the “Share” tab underneath the video. When
promoting your YouTube channel or videos on your social
media sites, consider the best marketing strategy.
YouTube is basically essential for businesses, especially for
marketing teams.
15. 4.Search Engine Optimization
Search Engine Marketing (SEM) aids businesses to gain
market online by purchasing Ads on search engines such as
Google, Yahoo or Bing.
The SEM practices revolve around the promotion of websites
in SERPs to optimize the brand presence and conversions.