Digital marketing refers to marketing a business online using various digital strategies and assets. It is a more cost-effective approach than traditional marketing. To effectively do digital marketing, businesses need key digital assets like websites, videos, images and social media pages. Common digital marketing strategies include pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), content marketing, affiliate marketing, email marketing and e-commerce marketing. PPC, SEO and SMM are particularly important strategies that can help businesses reach potential customers online. Taken together, implementing the right mix of digital assets and strategies is important for marketing a business digitally.

1. How to do Digital Marketing?
Digital marketing is the futureof marketing with the added advantages that it is
much cheaper than traditional marketing. Online marketing, Digital marketing.
Whatever youcall it, marketing yourcompanyor brandname online is a big deal
these days. Usage of the internet has increased over the past decade and this
change has massively affected how people interact with businesses and
purchases products. Digital Marketing is a way to connect with your potential
customers and influence them online. Now the question is How to do Digital
Marketing? To do Digital marketing and to get reach or to influence people
online you musthavegot the mostcommon digital marketing assets and digital
marketing strategy. Hereare some most common Digital marketing strategies
and digital marketing assets to grow your business and to reach people online.
Assets of Digital marketing-
You should have these assets to do digital marketing.
• Your website (PHP, E-Commerce, WordPress website)
• Branded assets (logos, acronyms, icons, etc)
• Video content (product demos, video ads, etc)
• Images (product shots, infographics, company photos, etc)
• Written content (blog posts, e-Books, testimonials, product descriptions,
etc)
• Social media pages (Facebook, YouTube, Instagram, Twitter, etc)

2. • Online products or tools (SaaS, interactive content, etc)
• Reviews
Digital Marketing Strategy-
Digital Marketing Strategies arealso continuously evolving, but here are some
of the important strategies most of the businesses are using nowadays.
• PPC (Pay-Per-Click Advertising) - PPC (Pay-Per-Click Advertising) is actually a
term that covers any type of Digital Marketing where you pay for every
individual user who clicks on an Ad. And it is most important Digital marketing
strategy tododigital marketing. For example - Google ads is a form of Pay-per-
click Advertising.You can run search,video or displaycampaignsinto Googleads
to reach potential customers. Facebook ads are another form of Pay-per-click
advertising called paid social media advertising. Google, Yahoo, and Bing all
allow you to run text ads on their SERPs (Search engine Results Pages). Paid
search advertising is one of the best ways to target your potential customers
who are searching for products & services likeyours. So, you can usethis Digital
marketing strategy to reach target customers in a very short time of period.
• SEO (Search Engine Optimization) – When the question raised how to do
digital marketing search engine optimization is the best Digital marketing
strategy to do digital marketing for your businesses. If you don’twantto pay to
get on the top of search engine page results (1st
position for your keyword). you
can also use SEO (search engine optimization) strategy to rank your website
pages or blog posts on the google results first position. Search engine
optimization is basically managing and maintaining your website as per the
criteria set by search engines like Google, Bing, Yahoo, etc. As like PPC, In SEO
You don’t have to pay for every click, but to rank a page on the top of google
search engine result usually, it takes a bit of time and efforts. SEO is one of the
bestmarketingstrategiesforyourbusinessto getorganic traffic or to be always
on the top of SERP as per comparison with the paid traffic or pay-per-click
advertising strategy. Wantto Become a Digital marketing expert? I refer Digital
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• Paid or Organic SMM (Social Media Marketing) Advertising- Most social
media platforms like Facebook, YouTube, Twitter, Instagram, Pinterest,
LinkedIn,etc will allow youto run youradson these platforms.Paid Socialmedia
advertising is a great way to build audience and awareness for your businesses,

3. product, and Services. You can use this Digital marketing strategy to get reach
and to do digital marketing for your brand.
Social media marketing is also a free or organic way to get your potential
customers by social media platforms like Facebook, YouTube, Instagram or
Twitter to do marketing of your business. Just like SEO, marketing your
businesses on Social media Platforms take a lot more effort or time, but it can
deliver much cheaper results, in the long run.
• Content Marketing- Contentis the king. The quote is originally from an essay
written by Microsoftfounder Bill Gates in 1996. Nowadays the Success of your
websitedepends on howmuch unique quality of content youare havingon your
website. Moreuniquequality of content youhavegot willincreasemoreorganic
traffic or more engagement to your website. Itwill also give you direct traffic to
your website. Quality of content adds value to your product and service,
increase traffic, generates new leads and sales, Encourages engagements, drive
clicks. It’s great for SEO & backbone of search engine optimization or a very
useful, futuristic strategy to do digital marketing.
• Affiliate Marketing- AffiliateMarketing is paying someone else (business or a
person) to promote your products and services on their website. Sites like
Flipkart, Amazon, eBay, LinkShare run Affiliate Programs. Itis also a very useful
strategy to do digital marketing.
• E-mail Marketing- E-mail marketing is one of the oldest forms of online
marketing and most effective Digital marketing strategy. Itis still going strong.
E-mail marketing is on of the most cost-effective strategy to promote your
productsand services,communicatewith yourpotential customersandto reach
your business goals. Most digital marketers use email marketing to develop
relationships, advertise special deals, highlight content or promote an event to
the potential or current customers.
• E-commerce marketing- Coming to E-commerce marketing. E-commerce
marketing is the act of driving action and awareness toward a business thatsells
its product and services electronically. E-commerce marketers can use email
campaigns, social media, digital content, search engines to attract visitors and
facilitate purchases online.

4. Now as wetold you aboutHow tododigitalmarketingwith mostused common
strategies by mostof the famous businesses. As you haveseen above, thereare
lots of different ways to market your business online in digital marketing. That
is the reason why many businesses either pay for an in-house marketing team
or hire an agency to managetheir digital marketing efforts to get success and to
reach their potential customersonline. Learn digital marketing with live projects
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