Internet marketing involves promoting brands, products, or services over the Internet through various channels such as email marketing, social media marketing, search engine marketing, content marketing, affiliate marketing, video marketing, and paid advertising. Effective internet marketing strategies help businesses create engaging content to build loyal audiences and increase brand awareness online in a cost-effective manner.

2. Definition of Internet marketing by
Search Engine Journal:
It is the process of promoting a brand,
products or services over the Internet. Its
broad scope includes email marketing,
electronic customer relationship management
and any promotional activities that are done
via wireless media.
1. It is a cost-effective channel for marketing
2. Emerging trend reaching out masses

3. Search Engine marketing
• Search engine marketing is a form of Internet
marketing that involves the promotion of
websites by increasing their visibility in search
engine results pages primarily through paid
advertising.
• Search engine optimization (SEO) is the
process of optimizing your online content so
that a search engine likes to show it as a top
result for searches of a certain keyword.

5. Social Media Marketing
• Billions of people across the globe are using
Social Media platforms like Facebook and
Instagram on a daily basis. Social media is a
great channel to make your Internet
Marketing more interactive. You can regularly
produce engaging content for these channels,
build followers and generate leads

8. Benefits of social media marketing
• Benefits of social media marketing also
include exciting increase in long-term
audience and brand equity. ... Effective social
media marketing strategy helps businesses
create positive perception in the mind of
consumers and help brand have increased
brand equity

9. Website design advertising
• Briefly, website design means planning,
creation and updating of websites. Website
design also involves information architecture,
website structure, user interface, navigation
ergonomics, website layout, colors, contrasts,
fonts and imagery (photography) as well as
icons design.

10. Email marketing
• Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense,
every email sent to a potential or current
customer could be considered email
marketing.

12. Content Marketing
• Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable
customer action.. Content Marketing can help you to
build a loyal audience for your business. You can
explore different content formats like quizzes, polls,
and contests to make sure your audience is interacting
with your brand. It is a useful technique to educate and
entertain your audience and build a relationship with
them. it is used by many prominent organizations in
the world, including P&G, Microsoft, Cisco Systems,
and John Deere.

13. Affiliate Marketing
• Affiliate marketing helps you to create affiliates or
partners online. They refer your product to those
who would be interested in buying it. You pay
them a commission on each conversion. You can
create a dedicated website section for affiliates.
The section provides them a process to sign up
for the affiliate program. It would provide your
affiliate partners with affiliate links and banners
which they would promote on their website. Take
a look at this example from Freshbooks, an online
accounting tool:

14. Video marketing
• Video marketing is the newest kid on the
block. Everyone wants to start doing video
marketing for their business. Well, that’s
because the audience for video content is
growing at a very fast pace. Videos are an
exciting medium to tell your brand story
quickly and effectively. Good video content
has a very high probability of going viral.

15. Predictive Analytics and Big Data
• Businesses are increasingly making use of
machine learning technologies to know more
about their target customers’ preferences. They
are using this knowledge to create customized
recommendations and campaigns for them.
Predictive analytics helps you to add more
accuracy in forecasting business outcomes. It
helps you to understand audience behavior and
add probability variables to their final action. This
can help you to predict for example, what kind of
customer will purchase which product and then
make recommendations accordingly.

16. Paid Advertising
• With Internet Marketing, you have the
opportunity to figure out who to reach out to and
using which channel. Platforms like Google and
Facebook help you to run paid ad campaigns for a
specific target audience. Paid advertising is a
form of Internet Marketing that helps you to
optimize your campaign and improve your results
as you run your campaigns. You can create
multiple campaigns targeting different sets of
audiences with different budgets.

17. App development
• Application development is the process
of creating a computer program or a set of
programs to perform the different tasks that a
business requires. From calculating monthly
expenses to scheduling sales reports, applications
help businesses automate processes and increase
efficiency. Every app-building process follows the
same steps: gathering requirements, designing
prototypes, testing, implementation, and
integration.