Digital marketing includes all marketing efforts that use the internet and electronic devices to connect with customers online. It involves tactics like search engine optimization, content marketing, email marketing, social media marketing, pay-per-click advertising, affiliate marketing, mobile marketing, marketing automation, online public relations, and inbound marketing. Professionals can gain expertise in digital marketing through courses and content to help improve their digital marketing strategies and efforts.

1. What is Digital marketing ?
Digital marketing includes all marketing efforts
that use the internet and electronic devices,
connecting audiences and customers wherever
they may be online. Profimprove essionals can
gain expertise in digital marketing and their
digital marketing efforts through courses and
content.

2. A few of the critical parts of digital marketing are as
follows
Search engine optimization (SEO).
Content marketing.
Email marketing.
Social media marketing.
Pay-per-click (PPC).
Affiliate marketing.
Native advertising
Marketing automation.
Online PR.
Inbound marketing

3. Search engine optimization (SEO).
SEO stands for “search engine optimization.” In
simple terms, it means the process of improving
your site to increase its visibility when people
search for products or services related to your
business in Google, Bing, and other search
engines. The better visibility your pages have in
search results, the more likely you are to garner
attention and attract prospective and existing
customers to your business

4. Content marketing.
Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience — and, ultimately, to drive
profitable customer action.

5. Email marketing.
Email marketing is the act of sending
a commercial message, typically to a
group of people, using email. In its
broadest sense, every email sent to a
potential or current customer could
be considered email marketing. It
involves using email to send
advertisements, request business, or
solicit sales or donations.

6. Social media marketing
Social media marketing is the use
of social media platforms and
websites to promote a product or
service. Although the terms e-
marketing and digital marketing
are still dominant in academia,
social media marketing is
becoming more popular for both
practitioners and researchers

7. Pay-per-click (PPC)
Pay-per-click is an internet
advertising model used to
drive traffic to websites, in
which an advertiser pays a
publisher when the ad is
clicked. Pay-per-click is
commonly associated with
first-tier search engines.

8. Affiliate marketing
Affiliate marketing is a type of
performance-based marketing
in which a business rewards
one or more affiliates for each
visitor or customer brought
by the affiliate's own
marketing efforts
For example, affiliate links on
social media accounts and
video ads on the YouTube
Partner Program

9. Mobile marketing
Mobile devices are kept in our
pockets, sit next to our beds, and
are checked constantly throughout
the day. This makes marketing on
mobile incredibly important—two-
thirds of consumers can recall a
specific brand they have seen
advertised on mobile in the last
week—but mobile is also very
nuanced considering its intimate
nature.

10. Marketing automation
Marketing automation is an
integral platform that ties all of
your digital marketing together.
In fact, companies that automate
lead management see a 10% or
more bump in revenue in six to
nine months’ time. Without it,
your campaigns will look like an
unfinished puzzle with a crucial
missing piece.

11. Online PR
Channels that benefit from
PR efforts include: reporter
outreach via social media,
engagement through blogs
or websites, and
engagement through online
reviews

12. Inbound marketing
Inbound marketing is a
business methodology that
attracts customers by
creating valuable content
and experiences tailored to
them.

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