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1. A PLATFORM FOR A BETTER
LEARNING

2.  The digital marketing is the marketing of
products and services using digital
technologies mainly on internet . It also
include mobile phones, display advertising
and any other digital medium
 At a higher level digital marketing refers to
the advertising delivered by digital channels
include search engines, websites, social
media, email and mobile apps.

5. 1.FUNDAMENTAL COURSE
2. ADVANCED COURSE
3.PROFESSIONAL COURSE

6. DIGITAL MARKETING OVERVIEW
WEBSITE PLANNING AND CREATION
SEARCH ENGINE OPTIMIZATION
PPC ADVERTISING AND GOOGLE AD
WORDS (SEM)

7.  In simple words, digital marketing as its
name signifies is marketing over the internet
through various digital devices.
 Marketing all over the world is getting
dependent on digital technology for reaching
market segments , conducting market
research through web analytics, managing
content and so on no matter what industry it
is .

9.  A website is a set of related web pages served
from single web domain . One needs to have a
website to have an online presence and do online
branding
 These days when the world of marketing is
rapidly getting swathed by digital marketing ,
you are actually hitting your business if you
don’t have an online presence and the first step
towards getting an online presence is to get a
website .
 A person interested in your product /services
can view those on your website anytime of the
day or night .

10.  PAY-PER-CHECK(PPC) marketing is
actually advertising over the internet
wherein advertisers pay the
publisher when their ad is clicked by
the audience .
 The basic idea behind it is to drive
more and more traffic to your
website and generate more leads and
converting them into sales eventually .

12.  SEO is the process of
increasing the visibility of
your web pages on search
engines like Google for
targeted search queries
(keywords)

13.  SEO training process is quite
exhaustive, consisting of 9 steps
known to very few experts
world wide, meticulously
crafted, keeping in mind the
extensive hands –on practical
exposure of the training
program .

14.  SEO increases the visibility of
your website on search engines
like Google. If Google has a spot
dedicated to your website in its
top-tier listing , it would increase
potential traffic and can easily be
the boost that you need to see
your sales go through the roof!

15.  MOBILE MARKETING
 SOCIAL MEDIA MARKETING
 GOOGLE ANALYTICS
 ONLINE DISPLAY ADVERTISING
 EMAIL MARKETING
 ECOMMERCE MARKETING
 LEAD GENERATION FOR BUSINESS
 CONTENT MARKETING
 ONLINE REPUTATION MANAGEMENT

16.  WHAT IS MOBILE MARKETING ?
 Mobile marketing is promotional activity
designed for delivery to cell phones, smart
phones , and other handheld devices, usually as a
component of multi-channel campaign .
 Mobile advertising is a form of advertising via
mobile (wireless) phones or other mobile devices
. It is a subset of mobile marketing . It is
estimated that mobile app install ads accounted
for 30% of all mobile advertising revenue in
2014 , and will top $4.6bn in 2015, and over
$6.8bn by the end of 2019.

17.  WHAT IS SOCIAL MEDIA MARKETING ?
 Social Media Marketing refers to the
process of gaining website traffic or
attention through social media sites. It aims
at creating a content that attracts attention
and encourages users to share it on their
social network. It tends to foster the brand
awareness for the business and improved
costumer service .

18. WHAT IS GOOLE ANALYTICS ?
HOW DO I SETUP G-ANALYTICS?
To find the tracking ID and code snippet :
1. Sign in to your Analytics account .
2. Click Admin .
3. Select an account from the menu in the
ACCOUNT column .
4. Select PROPERTY from the menu in the
PROPERTY column .
5. Under PROPERTY, click Tracking Info
>Tracking code .

19.  What is online display advertising ?
 Display advertising is a type of online
advertising that comes in several forms,
including banner ads, rich media and more .
Unlike text -based ads, display advertising
relies on elements such as images, audio, and
video to communicate an advertising message.
 The main purpose of display advertising is to
deliver general advertisements and brand
messages to site visitors .

20. What is Email Marketing ?
In its broadest sense, every email sent to a
potential or current customer could be
considered email marketing .
It usually involves using email to send
advertisements , request business or solicit
sales or donations , and is meant to build loyalty
, trust or brand awareness .
Email marketing is a form of direct marketing that
uses electronic mail as a means of
communicating commercial or fundraising
message to an audience.

21.  DEFINITION :
 Ecommerce marketing is the process of
driving sales by raising awareness
about an online store’s brand and
product offerings .
 Digital marketing for e-commerce
applies traditional marketing principles
to a multi –channel, data driven
environment advanced course .

22.  Here is a quick overview of
some of the highly effective
strategies you can use to
generate many more qualified
leads and clients for your
business . They are all simple
and cost effective to
implement once you know what
to do and how to do it .

25.  1. Lead generation for business
 2. Affiliate marketing
 3. Making money via ADSENSE $
BLOGGING
 4. How to grab a FREELANCING
PROJECTS .
 Become a Google and FACEBOOK
Certified Professional ( 1
TRAINING Program – 9
Certifications )

26.  Here is a quick overview of
some of the highly effective
strategies you can use to
generate many more qualified
leads and clients for your
business .

27.  What is a Affiliate Marketing ?
 A marketing arrangement by which an online
retailer pays commission to an external
website for traffic or sales generated from
its referrals.
 HOW TO START AFFILIATE MARKETING
?
 To simplify it , here’s the 4 step
process for how it works :

29.  WHAT IS GOOGLE ADSENSE?
 Google Adsense is a CPC (cost –per-
click ) advertising program that
allows publishers ( anyone wanting to
put ads on their websites ) to insert
a small amount of HTML into their
sites and have ads appear that are
targeted and relevant to the content
of the site .

30.  The difference between ADWORDS AND
ADSENSE . …
 The Google ADSENSE program differs in
that it delivers Google ADWORDS ads to
individual’s websites . Google then plays web
publishers for the ads displayed on their
site based on user clicks on ads or ad
impressions , depending on the type of ad .

33.  Method 2 understanding Internet Marketing
Basics
 1. Learn the steps of internet analysis, if you
want to learn Internet marketing for free. …
 2. Interpret the data that you have gathered. …
 3. Develop a strategy. …
 4. Create online marketing campaigns and track
them well. …
 5. Understand that Internet Marketing is
constantly changing .