Promote your business through online media, tracking conversion rates and making improvements to the website. Utilizing the range of techniques including paid search, SEO and PPC.
2. Our Institute is an institute condensed entirely on
scope of SEO, SEM, SMO, Email marketing,
Facebook page boosting, Digital marketing, online
marketing, content marketing, content writing.
3. What is Digital Marketing
"In easy terms, digital
marketing is the
promotion of products or
brands through one or
more forms of online
media. Digital marketing
differs from traditional
marketing in that it
involves the use of
channels and methods
that enable an
organization to analyse
marketing campaigns
and understand what is
working and what isn’t –
typically in real time.
4. Digital media is so pervasive that consumers
have access to information anytime and any
place they want it. Gone are the days when the
messages people got about your products or
services came from you and consisted of only
what you wanted them to know.
7. Digital marketing
fundamentals
In this course, we give you
a framework to help you
organize and plan your
marketing approach. We
also introduce you to three
companies that are featured
throughout the digital
marketing program as
examples of how to apply
what you learn in both B2c
and B2B Context.
8. Content Strategy
Content is the most
important part of all
marketing activity.
In this course, you
learn how to plan
your content
marketing, how to
build content that
works fine for your
target audience,
how to measure its
impact.
9. Social Media Marketing:
Social media is a
powerful channel for
marketers. In this
course, you learn
more about the main
social media
platforms, how to
manage your social
media presence, and
how to create
effective content for
each platform
