This document provides an overview of online marketing fundamentals. It discusses what marketing is, the 7 steps for an effective marketing strategy, why businesses should market online given today's internet usage statistics, common online marketing tactics, how to engage fans and followers on social media, and concludes with next steps any business should take to promote themselves online.
The success of the modern marketing strategy is threatened by four distinct threats. This presentation reveals the four threats and the process necessary to achieve superior marketing results in a world where marketers are resource-challenged, yet the mediums, channels, and strategies continue to become more complex. Enter agile marketing, a process that helps marketers overcome the challenges and succeed.
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.
Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.
We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
Strategic Digital Marketing Planning FrameworkAndy Lima
3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring.
The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.
Measuring the Results of Your Marketing EffortsKevin Barnes
This session on Marketing Metrics was presented to the Southeast Wisconsin Chapter of HCPRMS (the HealthCare Public Relations and Marketing Society) on April 16, 2009.
The success of the modern marketing strategy is threatened by four distinct threats. This presentation reveals the four threats and the process necessary to achieve superior marketing results in a world where marketers are resource-challenged, yet the mediums, channels, and strategies continue to become more complex. Enter agile marketing, a process that helps marketers overcome the challenges and succeed.
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.
Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.
We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
Strategic Digital Marketing Planning FrameworkAndy Lima
3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring.
The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.
Measuring the Results of Your Marketing EffortsKevin Barnes
This session on Marketing Metrics was presented to the Southeast Wisconsin Chapter of HCPRMS (the HealthCare Public Relations and Marketing Society) on April 16, 2009.
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
Using SOSTAC(r) Planning to boost engagement and integration. Watch the 4 minute video (see www.PRSmith.org/SOSTAC ). See also www.SOSTAC.ORG to become a Certified SOSTAC(r) PLanner.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
How to Plan & Execute Your Content Marketing StrategyDouglas Karr
Companies are struggling with endless content production that aren't producing results. This presentation walks you through how behavior is changing and how to develop a content library that actually produces results.
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
Presentation by: Gil Snir, Co-founder and CCO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Digital Espresso Breakfast is an event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.
In fact, just 42% of marketers say they're effective at content marketing.
This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
Using SOSTAC(r) Planning to boost engagement and integration. Watch the 4 minute video (see www.PRSmith.org/SOSTAC ). See also www.SOSTAC.ORG to become a Certified SOSTAC(r) PLanner.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
Digital Marketing 101 2015
What is digital marketing? Why is digital marketing important? How can digital marketing help your business?
#1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content.
Think website first then look at distribution channels.
67% of the buyer's journey is done digitally. Are you prepared?
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
How to Plan & Execute Your Content Marketing StrategyDouglas Karr
Companies are struggling with endless content production that aren't producing results. This presentation walks you through how behavior is changing and how to develop a content library that actually produces results.
Is Traditional Media Planning In The Digital Age Broken? | Gil Snir, Benchmar...Bench
Presentation by: Gil Snir, Co-founder and CCO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Digital Espresso Breakfast is an event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.
In fact, just 42% of marketers say they're effective at content marketing.
This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Única tesis de la promoción utilizada por docentes y alumnado. Administración, distribución y control de actividades presenciales y no presenciales con un modelo integral de negocio. Realizado en Moodle.
As entrepreneurs it can be difficult to navigate the online world and decide what digital channels are appropriate through each phase of your business plan. This slide deck is designed to walk you through the process of set up and execution in digital channels.
Vincy Concepts LLC is a fast growing outfit with young and talented minds, having been in the Advertising and Marketing world for years we have been able to gain expertise and experience in the industry with vast knowledge of Digital Marketing we are working on punching a big blow in the industry very soon, would you like to be part of the CHANGE?
This is a strategy created for a client on Digital Marketing feel free to contact us today.
An Introduction to Digital Marketing. My series of Digital Marketing Tutorials will help you to get a good insight into Digital Marketing !! Happy Learning Friends !!
The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
This is from the Business Accelerator Marketing Academy. This cover what factors to consider when assessing your website presence and creating a digital marketing plan.
Growth through Marketing and Innovation - Digital Sales FunnelsKash Dhanda
Created by Kash Dhanda and presented at the JP Morgan Future Leaders exchange in Hong Kong.
Speaker Bio: "With twin passions for strategic innovation and design, Kash Dhanda leads the Ezra Digital team in its mission to change the way clients see themselves and their customers. Specializing in digital strategy, web design, and digital marketing, Kash has worked with clients in a dozen different industries, including technology, medicine, education, and architecture. In addition to founding Ezra Digital, Kash is a certified Innovation Instructor with the LUMA Institute and has delivered two-day intensive workshops around the world for businesses and non-profit organizations. At work, he spends his time developing strategy, providing creative direction, and working collaboratively with clients. At home, he spends his time playing (and occasionally even winning at) poker, trading cryptocurrencies, and discovering new worlds in virtual reality
Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
2. Topics What is marketing? 7 Steps for Marketing Marketing Hourglass Why should I market online? (some statistics) Online Marketing Tactics Fans, Followers and Freedom Agencies, consultants and others Will it hurt? Ok, now what should I do? Online Marketing 101: Fundamentals of Promoting Your Business on the Web 1
3. What is marketing? Marketing is the art and science of persuasive communication. [ Dave Kerpen – Chief Executive Officer, Likeable Media ] Marketing is the ongoing process of engagement whereby strangers are nurtured into advocates. [ Trey Pennington] Marketing is understanding your buyers really, really well. Then creating valuable products, services, and information especially for them to help solve their problems. [ David Meerman Scott – Bestselling author of Real-Time Marketing and PR] Marketing is a strategic and tactical multifaceted process that supports sales as well as customer service and retention. The primary stages include identifying target audiences, developing a marketing/communications strategy that usually includes several methods and channels (e.g. advertising, PR, content, events/digital print, broadcast), measuring and assessing results, and constantly refining the process based on learnings and marketplace developments. Marketing can also become a feedback loop between an organization and its customers and prospects that helps to inform and shape the business going forward. [ Rebecca Lieb, Author of The Truth About Search Engine Optimization] Online Marketing 101: Fundamentals of Promoting Your Business on the Web 2 persuasive communication engagement especially for them measuring refining [ Source: 72 Marketing Definitions – Heidi Cohen ]
4. 7 Steps for Marketing Develop strategy before tactics – Base all decisions on an ideal customer and core message of difference Embrace The Marketing Hourglass – Look at every potential prospect and customer touchpoint and design a remarkable experience Adopt the publishing model– Commit to producing content that builds trust and educates Create a total web presence– Develop a plan that takes advantage of the SEO and social media aspects of being found Orchestrate the lead generation trio– Use technology to create multiple ways to generate leads via advertising, public relations, and referrals Drive a lead conversion system– Develop a sales system that everyone in the organization can use from initial contact to results review Live by the marketing calendar– Make marketing a habit by establishing monthly, weekly and daily action steps Online Marketing 101: Fundamentals of Promoting Your Business on the Web 3 [ Source: 7 Steps to Creating a Sure-Fire Marketing System; John Jantsch Founder, Duct Tape Marketing ]
5. Online Marketing 101: Fundamentals of Promoting Your Business on the Web 4 Marketing Hourglass [ Source: Beyond The Funnel: The Marketing Hourglass ]
6. Why should I market online? Some statistics 2010 U.S. Population – 310 million 2010 U.S. Population on the Internet- 240 million1 Online Marketing 101: Fundamentals of Promoting Your Business on the Web 5 2
8. Online Marketing 101: Fundamentals of Promoting Your Business on the Web 7 In the US, 62% of overall consumers have read a review online for a product or service in the past six months (64% of 35-54 year olds). [Source: Lightspeed Research, March 2011]
9. Online Marketing 101: Fundamentals of Promoting Your Business on the Web 8 In 2011, small businesses (1 to 5 employees) plan to spend 49% of their lead generation budgets on inbound marketing. Small businesses plan to spend dramatically more of their budgets on social media and blogs. [Source: Hubspot – 2011 State of Inbound Marketing]
11. Online Marketing Tactics Website Blog Social: Facebook, Twitter, LinkedIn, Google+ Email Marketing Video Local Search Search Engine Optimization Search Engine Marketing Promotions: Groupon, LivingSocial, Foursquare Online Marketing 101: Fundamentals of Promoting Your Business on the Web 10
12. Fans, Followers and Freedom Online Marketing 101: Fundamentals of Promoting Your Business on the Web 11
13. Agencies, consultants and others KarmaCom Bizwall Mobile Meteor MarketSmiths Path Interactive WebMetricsGuru Constant Contact JHLR Inc Online Marketing 101: Fundamentals of Promoting Your Business on the Web 12 Elance Huge Inc Carrot Creative Likeable Media HubSpot Message Medium Duct Tape Marketing
14. Will it hurt? … it depends! Do-It-Yourself is an option If you don’t have a plan it will hurt Measure twice, cut once Make it part of the culture Have an online/social media policy Establish baseline metrics for your business Measure online marketing results against the baseline Give it time Online Marketing 101: Fundamentals of Promoting Your Business on the Web 13
15. Ok, now what should I do? Listen, engage, act Create or review your marketing plan Get an evaluation of your online presence Provide great experiences and content Make your customers fall in love with you, your products, your services Let them become your advocates Online Marketing 101: Fundamentals of Promoting Your Business on the Web 14