Digital marketing is an umbrella term of the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones. Social Media Marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Email Marketing. Marketing Automation. Digital Advertising. Content Marketing.

1. DIGITAL
MARKETING

2. What is digital marketing
Benefits of digital marketing
Digital marketing measurement
Components
Conclusion

3. DEFINITION
Digital marketing is an umbrella
term of the marketing of products
or services using digital
technologies, mainly on the
internet, but also including mobile
phones.

4. DIGITAL MARKETING
BENEFITS OF DIGITAL MARKETING
GLOBAL REACH
LOWER COST
EASY TO LEARN
ANALYTICS
AND
OPTIMIZATION

5. Digital marketing metrics arev the key performance
indicators (KPIs) used to measure the success of a
busniess's marketing efforts online. The goal of using
digital marketing metrics is to track and decipher the way
consumers interact with your brand online through
websites and social media platforms.
DIGITAL MARKETING MEASUREMENT

6. SEO
SMO
E-MAIL MARKETING
SEM
YOUTUBE Ads
PAY-PER-CLICK
FACEBOOK Ads

7. SEARCH
ENGINE
OPTIMIZATION
The goal of SEO is to enhance organic traffic to your business
site. (SEO) refers to a number of strategies designed to boost
your rankings in online search results

8. SOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION
Social media optimization (SMO) is the use of social media networks to
manage and grow an organization’s message and online presence. As a digital
marketing strategy, social media optimization can be used to increase
awareness of new products and services, connect with customers, and
mitigate potential damaging news.

9. EMAIL
MARKETING
Email marketing is the act of sending a commercial message,
typically to a group of people, using email.
In its broadest sense, every email sent to a potential or
current customer could be considered email marketing.
It involves using email to send advertisements, request
business, or solicit sales or donations.

10. SEM
Search Engine
Marketing
Search engine marketing is
a form of Internet
marketing that involves
the promotion of websites
by increasing their visibility
in search engine results
pages primarily through
paid advertising.
Display
network
Video
network
Universal App

11. YouTube advertising, done through
Google Ads, is a way of advertising your
video content on YouTube or in search
results so you can maximize your user
reach.

12. PPC
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a
fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad
is actually clicked on.

13. FACEBOOK
Ads
Facebook Ads is the
native advertising
(paid media) platform
offered and
developed on
Facebook.
Advertising across
Facebook's
properties is done on
a self-serve basis.
The ads platform is
designed to give
everyone the ability
to advertise to
anyone on Facebook,
Instagram, and the
Audience Network.

14. The research and practice of digital marketing is improving with the advancement of technology. The advancement in
technology fosters multifaceted opportunities and at the same time poses unprecedented challenges for the marketers.
Marketers make use of Digital Portfolio as a platform to promote a professional brand by defining the product in a manner
that adds credibility. Research highlights that B2B buyers dislike cold emails and calls, hence, Digital marketing allows
enough provisions for finding the right people through its streamlined search engine and connections (Korda, Holly and
Zena, 2013). In the present era, buyers expect knowledge that offers potential solution to their product related problems.
The strong visibility of the organization or the brand through digital marketing allows the consumers to develop perceived
knowledge about the brand. By the spread of word of mouth and getting recommendations from their connections assist
the users in making active decisions about purchasing.