The document provides feedback on a training presentation and proposes introducing social media marketing at Olympic Industries. It received a current score of 29/40 and could reach the potential score of 40/40 by improving content, interaction, and implementation. Introducing social media would allow Olympic to expand its market reach cost effectively while engaging customers, measuring effectiveness quickly, and competing with other companies already using these strategies. The proposal recommends allocating resources like internet and hiring experts over 3-4 weeks to successfully implement social media marketing.

1. Feedback from your trainers
CURRENT SCORE (40)
Criterion
Objectives 10
Content 8
Interaction 5
Implementation 6
Total 29
POTENTIAL SCORE (40)
Criterion
Objectives 10
Content 10
Interaction 10
Implementation 10
Total 40

2. You can reach your potential
score by:
 CONTENT: Check spelling and correct “0” and “o”
 INTERACTION: Add some questions for the managers to answer
and get their feedback
 IMPLEMENTATION: Add a timeline and assign responsibilities to
specific people or units

3. “Your business will be out
of Business if You Do not
go to internet”
Bill Gates
Group-C
1. Md Jalal uddin
2. Farhan Kabir
3. Hakim Ali
4. Ridwanur Rahman

4. Introducing social
media Marketing in
Olympic
A Proposal to Olympic Industries
Management

5. Objective
To present about the Importance
of
Social Media Marketing

6. The Benefits of social media
Marketing
 Huge follower
 Interactive media
 Cost Effective
 Customized Marketing campaign
 Easily we can measure the ROI
 Quick Response

7. What will change after introducing
social media Marketing?
TRADITIONAL MARKETING
 High cost
 Low Reach Capacity
 Take long Time to
measure Effectiveness
 Very Hard to Find ROI
SOCIAL MEDIA
MARKETING
 Low Cost
 Huge Reach Capacity
 Take Short Time to
measure Effectiveness
 We can measure ROI
very Easily

8. What resources will be
needed?
Internet connection
Social Media Marketing Expert
Graphic Designer

9. Market Analysis: Consumer
Demand

10. Market Analysis: Consumer
Demand
Around 4o Million Facebook user
More then 1 billion Views in YouTube in a
month
Intagram is getting Popular
70 % People age between 15-60
Most of the user Are Young

11. What are our competitors
doing?
As far as Social Media is concern , few existing competitor like
Pran group, AFBL etc are using Social Media Marketing.
They are Promoting their Product Through following way-
 Opening Facebook Page
 Boosting Post on Facebook
 YouTube Channel
 They are Posting Creative and Interactive Content

12. What will we do now……???
 Will we stick with traditional promotional or move to
cost saving social media marketing
 Will we respond to the new trend of market or
follow the tradition
 Will we look forward to accept the new innovation
or follow the average

13. Timeframe and Responsible
Units/Departments
Timeframe:
 For successfully implementing Social media marketing we require
maximum 3-4 weeks.
Departments Involve:
 Branding
 ICT
 Marketing

14. Summary
IMPLEMENT
 Cost Saving
 Market Expansion
 Easily Keep in Touch with
Customer
 Quick Customer Feedback
 Face the Huge Competition
 Branding of Company and
Products
DO NOT IMPLEMENT
 Lose market
 Communication Gap with
Consumer
 Less Profit
 High Cost
 Lose Dominance Power

15. Thank To All