This document discusses various topics related to online marketing. It begins with an introduction that defines marketing as managing exchange relationships to create, keep and satisfy customers. It then defines online marketing as marketing products or services over the internet, using both creative and technical aspects. Several types of online marketing are then summarized, including email marketing, blogging, pay-per-click advertising, social media marketing, digital marketing, and viral marketing. The document also provides brief descriptions of marketing strategies like pull and push marketing. It concludes with discussing advantages, disadvantages and the future of online marketing.

2. Name :
Ms. Fahmida Afrin
Lecturer
Department
Department of Computer Science and Engineering
Faculty
Faculty of Science and Information Technology
E-mail
fahmida.cse@diu.edu.bd

4. What is marketing?
Marketing is the study and management of exchange relationships .
Marketing is used to create, keep and satisfy the customer, with the
customer as the focus of its activities .

5. What is Online Marketing?
 Online Marketing is the marketing of products or services over
the Internet & it ties together creative and technical aspects
of the Internet, including design, development, advertising
and sale
 Online marketing is used by companies selling goods and
services directly to consumers as well as those who operate
on a business to business model

6. Internet User By Country

9. “Email Marketing”
 Email marketing is promoting products through the use
of email
 They are to build a large list of people you can email and
to write great emails
 The emails should be packed with free value and they
should move people to buy what you’re trying to sell

10. Blogger was launched in 1999 by three friends. Blogging as
an ardent marketing tool has really blossomed in the last
some years
Businesses, companies and even superstar now use
blogging system for huge promotion

11. Pay per Click
Marketing
 You have to pay for PPC ads.
 But you do have to pay every time your ad is clicked on.
 You need to make sure you do your homework and find out
how to effectively use PPC.
 Otherwise you can easily lose a lot of money in a short
amount of time.
 But if you do learn how to use PPC effectively then you can
make a lot of money just as fast

12.  Social media is very popular right now and it’s only getting more
popular
 You can tap into that popularity by using social media to sell
your products
 Just make sure you don’t SPAM people. In fact, you shouldn’t
use any social media to directly sell anything
Social Media Marketing

13. • With regards to the Internet, this is the promoting of brands
using all forms of online digital advertising channels to reach
consumers
• This includes video channels, Internet Radio, mobile phones,
display or banner ads, digital outdoors, and any other form of
digital media.

14. • Marketing techniques that use social networks to produce an
increase in brand awareness or achieve other marketing
objectives (such as product sales) through self-replicating viral
processes.
• It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may take the
form of video clips, interactive Flash games, ebooks, images,
or even text messages.

15. Marketing Strategies
• Pull marketing:
Websites and blogs are pull strategies
Build websites & Blogs
Company’s social media profiles
long-term success
the company tries to draw in customers through
different kinds of advertising, such as TV ads, online
banner ads and social media
Online banner ads, and radio and TV ads are other
forms of pull marketing.

16. Marketing Strategies
• Push Marketing:
– Email Campaign
– Certain offers through your social media profiles
– Companies may push information and
promotional material directly to end users
through email or fliers to generate demand
– Create an email database of potential customers
and send them product announcements and
promotions directly

17. Advantages Of online marketing
One to one approach
Cater to specific interests
Different content by choice
Geo- marketing
Relatively inexpensive
Global business
Measuring statistics is easy
Accountability

18. Disadvantages
Illegal or unethical practices
Physical demonstration and needs to be
tangible
Transparency
Cost of Hardware

19. Marketing Future
 Clearly, the strengths of the Internet as a marketing medium
far outweigh the negatives
 Companies grappling with the issue of whether to market via
the Internet are already behind
 Companies attempting to build a coherent Internet marketing
strategy must begin to believe that the Web is likely to be the
center of their marketing future, not simply an adjunct to
traditional marketing methods

20. Reference
www.wikipedia.com
www.google.com
www.studymafia.org

21. “Thank you”