How Digital Marketing Helps Your Business and How to do Digital Marketing for Small Businesses.

1. 7 Steps for Digital Marketing
of Your Small Business
How to do Digital Marketing
for Small Businesses.

2. Before We Discuss How Digital Marketing Helps Your
Business, at First, Let Us Discuss Something About
What is Digital Marketing?
Digital marketing is the component of marketing that
utilizes internet and online based digital technologies such
as desktop computers, mobile phones and other digital
media and platforms to promote products and services.

3. Why Digital Marketing is Important for Your Business?
As people increasingly use digital devices instead of
visiting physical shops, without proper marketing, your
business cannot have a lasting impact. Marketing gets
the word out about your business. It allows you to
connect with potential customers and inform them of all
the services you offer.

4. Now We Discuss How to do Digital Marketing for Small Businesses.
1. Determine your small business’s main goal
2. Build a strong social media presence
3. Use email marketing to connect with customers
4. Expand website marketing
5. Start using video marketing
6. Initiate content marketing
7. Use in-house digital marketing resources

5. Determine Your Small Business’s Main Goal
Having a main goal to measure the success of your e-
marketing efforts might be the most beneficial e- marketing
tip of all. Before starting their small business marketing plan,
companies must determine their primary marketing goal.
Currently, more than three-quarters (76%) of small
businesses believe their e- marketing efforts are effective in
achieving their company’s goals.

6. In 2020, Small Businesses Want to use Digital Marketing to:
● Convert leads (19%)
● Increase their web traffic (17%)
● Support revenue generation (15%)
● Increase brand and customer engagement (14%)
● Generate a high volume of qualified leads (14%)

7. Build A Strong Social Media Presence
Social media is part of the majority of small businesses’
marketing plans. Almost all small businesses (88%) invest
in social media. which shows the importance of online
efforts to reach customers.

8. Use Email Marketing To Connect With Customers
Most small businesses still use email to facilitate personal
connections with their clients. More than half of small
businesses (54%) plan to use email marketing as part of
their internet marketing strategy in 2020.

9. Expand Website Marketing
Online visibility is extremely important for businesses in this
day and age. If your business doesn’t have a website, your
presence within your market is essentially nonexistent.
Small businesses plan to use more website marketing (56%)
to strengthen their content offering.

10. Start Using Video Marketing
The use of eye-catching videos can help your target
audience dominate the internet marketing circuit
because videos make the average user spend 88%
more time on a website. In 2020, they use video
marketing (32%) to engage and captivate consumers.

11. Initiate Content Marketing
We all know that content is the king in modern marketing. Within our
limited budget,we can write some useful content for our target audience
and repurpose the same content in different formats for different
channels. If possible, create an infographic using the same content and
submit on image submission websites.

12. Use In-House Digital Marketing Resources
micro enterprises use internal in-house resources who provide
their company with creative digital marketing ideas. The
majority of small startup businesses (63%) rely on in-house
employees who work on digital marketing services in addition to
other responsibilities. Only 16% of small startups use
employees that only focus on internet marketing.

13. Do you think you can take all these steps for
promoting your venture online? Feeling
something not doable? Or do you want to add
more to the list? Feel free to comment and
share your thoughts.