Good marketing helps you sell your products, but great marketing helps you sell your products to the right person! However, it isn’t always easy to find the right road to marketing. Well, here’s your chance to change that. This deal includes all the marketing strategies and tools to help you become a marketing guru!

1. Digital marketing masterclass bundle

2. Over the past three decades, marketing has
had to keep up and contend with leaps in
technology and our relation to it ever since.
While the Sales Era witnessed the invention
of the telephone, swiftly followed by the rise
of television and the Marketing Department
Era. The industry evolution of the Marketing
Company Era saw arguably the biggest
change in the history of marketing: the first
commercially available personal computers.
Evolution of Digital Marketing
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3. Digital Marketing| Definition
Digital Marketing can be understood as a
well-targeted, conversion-oriented,
quantifiable, and interactive marketing of
products or services by utilizing digital
innovation to achieve the customers, and
transform them into clients in a sustainable
fashion. The whole concept and
functionalities of Digital Marketing are more
competent, effective, result-oriented and
measurable, which make it very different
from traditional marketing.
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4. At a high level, digital marketing refers to
advertising delivered through digital
channels such as search engines, websites,
social media, email, and mobile apps. While
this term covers a wide range of marketing
activities, all of which are not universally
agreed upon, we’ll focus on the most common
types below.
What Is Digital Marketing?
1. Traditional Marketing
2. Digital Marketing
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6. Difference between Traditional Marketing & Digital Marketing
Traditional Marketing
1.Communication is unidirectional in traditional marketing, which means, an organization
communicates about its services with its audiences.
2.Medium of communication in traditional marketing is generally phone calls, emails, and letters.
3.Campaign in Traditional marketing takes more time as designing, preparing, and launching are
involved.
4.It is best for reaching local audience.
5.It is almost impossible to measure the effectiveness of a traditional marketing campaign.
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7. Digital Marketing
1. Communication is bidirectional in Digital Marketing as businesses can communicate with
customers and customers can ask queries or make suggestions to businesses as well.
2. Medium of communication is more powerful and involves social media websites, chats, apps and
Email.
3. Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing
Digital Marketing campaigns is easier.
4. It is very effective for reaching global audiences.
5. Digital Marketing lets you measure the effectiveness of a digital marketing campaign through
analytics.
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8. Digital Marketing Channels
1. Search Engine Optimization (SEO)
2. Social Media Marketing
3. Online Paid Advertising
4. Email Marketing, Mobile App Marketing & Web Analytics
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9. Search Engine Optimization (SEO)
SEO can be understood as the process of optimizing the structure, design, and content of your website so
the Search engines can index them accurately and position sites in the top results of SERPs. SEO also
incorporates different promotional activities that boost search engine ranking of your site.
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10. Role of Keywords in SEO
 Keyword Density
 Keywords in
 Keywords in Title
 Keywords in description meta tag
 Keywords in Keyword meta-tag
 Keywords in Headlines
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11. Off-Page Optimization
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12. On-Page Optimization
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13. Social Media Marketing
Social Network Marketing incorporates marketing
strategies that use social media channels as
marketing tools for optimizing exposure of a brand,
targeting audiences, conversions and returns. Social
Media marketing can be done by adding social media
links to the site content e.g. RSS feeds and sharing
buttons. It can also be done by promoting sites
through social media channels by updating tweets,
statuses, blog posts, photos and so on. Most of the
Digital Marketing PDF considers SMM as second
most important digital marketing channels.
 Social Media Marketing aids an online business get direct feedback from their customer on different
social websites like Twitter, Instagram, Facebook, LinkedIn, MySpace, Instagram, YouTube, etc.
 The success of social media marketing campaign is based on “Personal” interactions between the
user and business.
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14. Different social media marketing channels
 Facebook Marketing
 Twitter Marketing
 LinkedIn Marketing
 Google+ Marketing
 Video Promotion
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15. Online Paid Advertising
Online Paid Advertising, Pay per click advertising or PPC is another important digital marketing channel
that you need to understand while going through introduction to digital marketing. In paid advertising,
you need to pay each time a user clicks on your Ad. You need to pay according to your bid amount and
one of the most popular pay per click programs is Google AdWords.
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16. Online Paid Advertisement Channels
1. Google AdWords
2. Facebook Ads
3. Twitter Ads
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17. Email Marketing, Mobile App Marketing & Web Analytics
Email Marketing
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18. Mobile App Marketing
Growing prevalence of smart-phones makes mobile app
one of the most important parts of ‘digital marketing.
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19. Web Analytics
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20. Digital marketing masterclass bundle
Good marketing helps you sell your products, but great
marketing helps you sell your products to the right
person! However, it isn’t always easy to find the right road
to marketing. Well, here’s your chance to change that.
This deal includes all the marketing strategies and tools to
help you become a marketing guru!
1. The Complete Internet Marketing Expert Course
2. The SplitTesting Master Course
3. Wordpress SEO Masterclass 2017 : Rank at the top of Google
Course overview
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21. Regular price:$398
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