1. welcome to the
ENTERPRISE SOCIAL NETWORK
David Obrand – Chief Customer Officer
ON TOUR
Sydney 27 March 2012
#yamtour @yammer
2. welcome to the
ENTERPRISE SOCIAL NETWORK
David Obrand – Chief Customer Officer
ON TOUR
Melbourne 29 March 2012
#yamtour @yammer
3. » Sydney Agenda
3:15 - 4:00
Best Practices & Industry Overview
4:00 – 4:30
Deloitte Case Study JOIN THE CONVERSATION:
www.yammer.com/yotaustralia
4:30 - 5:30
Customer Panel
5:30 - 6:30
Cocktails, Hors d'oeuvres,
Networking & Demos
#yamtour @yammer
4. » Melbourne Agenda
3:15 - 4:00
Best Practices & Industry Overview
4:00 – 4:30
NAB Case Study JOIN THE CONVERSATION:
www.yammer.com/yotaustralia
4:30 - 5:30
Customer Panel NETWORK: Crown Events & Conferences
USER NAME: YAM0011
5:30 - 6:30 PASSWORD: Ywb7F6
Cocktails, Hors d'oeuvres,
Networking & Demos
#yamtour @yammer
5. # users!
SOCIAL NETWORKING!
» 800 million
Facebook users with over Line chart showing ! EMAIL!
Social > Email!
100 billion 2009!
connections time!
» 300 million Twitter
Device Growth!
TABLETS!
users with 1 billion tweets
every 4 days Line chart showing !
SMARTPHONES!
Social > Email! LAPTOPS!
» 488 million mobile
DESKTOPS!
devices v 417 million 2007!
!
time!
PCs shipped in 2011
Fueled by mobile, social networking
is bigger than email & portals.
#yamtour @yammer
Source: Comscore, Forrester Research
6. » 40 %
of large
enterprises will
have an ESN by
2015
#yamtour @yammer
Source: Gartner
7. » Uniting People to Protect the Planet
» 5,200 cities & towns » 135 countries
» 1.8 B people » Uses Yammer to
reached in 2011 connect campaign
organizers
#yamtour @yammer
9. » Employees Thirst » Today’s Tools
to Connect Fall Short
SHARE IDEAS Email doesn’t scale.!
SOLICIT FEEDBACK
Intranets aren’t
CONFLICT
ANSWER QUESTIONS
participatory.!
WORK TOGETHER
Wikis aren’t user-friendly.!
SELF-ORGANIZE
SHARE CONTENT Not mobile compatible.!
An engaged employee is twice as productive 71% of employees are not engaged in their jobs
35% of payroll = cost of low engagement
#yamtour @yammer
Source: Forrester, IDC, Gallup
10. NA
Sales
Marketing EMEA Rep
Sales
Rep
Sales
» Born to connect Partners
HR
EVERYONE
CEO
in the workplace
IT
Customers
R&D
CIO
Senior
Director
#yamtour @yammer
11. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A
MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE
IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.
Richard Beaven; Chairman & CEO
VOLUNTARY ADOPTION is the NEW ROI
#yamtour @yammer
12. » 62 %
of employees
work in
MULTIPLE
LOCATIONS
during the
work week
Source: Forrester Research, #yamtour @yammer
Demystifying the Mobile Workforce, June 2011
13. » REWIRE
the way
information
is SHARED &
CONSUMED
#yamtour @yammer
16. YAMMER WINS ON MOBILE APP ARCHITECTURE.
Leader in The Forrester WaveTM: Mobile Collaboration.
iPad/iPhone BlackBerry Android Windows Phone
Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, #yamtour @yammer
Q3 2011 (Aug 2011)
17. » CEO Craig Herkert
calls it “radical
transparency.”
#yamtour @yammer
18. » 5,000 grocery stores connected in
one network
#yamtour @yammer
20. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY
FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS
STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.
Tobias Klauder; VP of Global IT
PARTNERS!
Your CUSTOMERS
CUSTOMERS! YOUR
COMPANYʼS!
ADVISORS!
and PARTNERS are
NETWORK!
SUPPLIERS! PARENT!
SOCIAL too.
COMPANY!
CONSULTANTS!
#yamtour @yammer
21. Network Effects in Pharma Industry
Unpaid network
Premium network
Size of Yammer user base
Both premium networks
Premium to unpaid networks
Both unpaid networks
#yamtour @davidsacks
#yamtour @yammer
22. » Global Leading Customers
» 3 of the top 10 oil & gas companies in the world
» 3 of the top 10 construction & engineering companies in the world
» 3 of the top 10 beverage companies in the world
» 2 of the top 10 pharmaceutical companies in the world
» 2 of the top 10 utilities in the world
» 2 of the top 10 telecommunications companies in the world
» 2 of the top 5 Internet retailers in the world
#yamtour @yammer
23. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.
Gareth Burkhill-Howarth, Global Head of Projects
CMS SFA 1 SFA 2 HR ERP SMM CSS
#yamtour @yammer
#yamtour @yammer
24. » Customer Engagement Teams
!
Customer
Success
! !
Solution
Support Training
Engineers
Managers
CUSTOMER ENGAGEMENT TEAMS
#yamtour @yammer
25. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,
YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS.
YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.
Lawrence De Voe; Chief Technology Catalyst
“The Total Economic Impact of Yammer”, April 2011, a commissioned
study conducted by Forrester Consulting on behalf of Yammer.
TOTAL ECONOMIC IMPACT #yamtour @yammer
26. » O2 UK has over 22 million mobile
customers
#yamtour @yammer
27. » O2’s Customer
Service team
uses Yammer
to generate
resolutions to
customer
issues
#yamtour @yammer
28. » Westfield launched new gift cards
#yamtour @yammer
29. » Westfield employees shared
FEEDBACK from retailers &
consumers on Yammer.
#yamtour @yammer
30. » Andy discovered the feedback on
Yammer and IMPLEMENTED an
action plan to address the issues.
» Provide communication to
retailers & consumers
» Redesign the gift card
#yamtour @yammer
31. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE
GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.
Rick Mans; Social Media Strategist
IT Line of Business End-Users
› Security › Improved › Empowered/engaged
› Reliability Communication employees
› Ease of Deployment › Better Solutions › User-friendly
Faster › Familiar interface
› Ease of Integration
› Collaboration across › Access to information,
› Ease of adoption
levels and geographies people and data
ü WIN ü WIN ü WIN
#yamtour @yammer
32. » Best Practices to Achieve Success
1. Go big or go home
2. Leverage profiles – find expertise
3. Make the system accessible
4. Give people permission to collaborate
5. Track results:
• Use a tag #yamwin or #yammersuccess to track value
6. Look beyond productivity and efficiency
7. Executives, lead by doing
8. Celebrate value
9. Be patient
10. Align to business processes
#yamtour @yammer
34. » Yammer Demo
Ross Hill, Manager CSM
#yamtour @yammer
35. » Deloitte Case Study
Simon Townsend, Innovation Manager
@wittering
#yamtour @yammer
36. » NAB Case Study
Simon Terry, CEO of HICAPS
#yamtour @yammer
37. » Sydney Customer Panel
Ross Hill Andy Hedges
Manager CSM Director, Shopping Centre Mgmt
@rosshill @andrewmic
Joe Robens Andy Ridley
IT Strategy Manager CEO
@joe_robens @earthhourandy
Annalie Killian
Director of Innovation & Social Business
@maverickwoman
#yamtour @yammer
38. » Melbourne Customer Panel
Ross Hill Simon Terry
Manager CSM CEO, HICAPS
@rosshill
Pete Williams Annabel Rees
CEO, Deloitte Digital Head of People
@rexster
Bernie Sheehan
Digital Skills Development Manager
@bernie_sheehan
#yamtour @yammer
39. » Booths & Demos
YAMMER FOR TECHNICAL YAMMER FOR INDUCTION & RESEARCH &
EXECUTIVES SUPPORT EVENTS TRAINING DATA ANALYTICS
EXTERNAL ADMIN YAMMER COLLABORATION
MOBILE
NETWORKS FEATURES INTEGRATIONS WITH PAGES
#yamtour @yammer
