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Social Networking: Trends and Applications
This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.
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Social Networking: Trends and Applications
- 1. SOCIAL NETWORKING Trends &Applications December 2009 Teemu Arina tarina.blogging.fi tar1na
- 2. POWER OF SOCIAL NETWORKS
- 3. Finland Facebook Suomi24 IRC-galleria Ref: vincos.it
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- 5. SEARCH TODAY Search Engines Social Networks Images, Audio & Video Social People Bookmarking Web
- 7. PROSUMERS Media Producers Customers Creators Enthusiasts Explicit Production metadata Attention Metadata Metadata Implicit Remixers Customers Usage metadata Descriptive Metadata Ref: Ryan Shaw
- 8. THE TECHNOGRAPICS ISSOCIAL Youth Adults Creators 18% 39% Blogging, creating video/audio/music Critics 25% 43% Ratings, comments, wiki edits Collectors 12% 14% RSS, voting, tagging Joiners 25% 58% Social networking Spectators 48% 66% Reading blogs/forums/reviews, listening podcasts, watching video Inactives 44% 26% None of the above Ref: Forrester
- 9. SALES FUNNEL REVERSE FUNNEL Linear Non-linear Us – Company Them – Customer Talking at Conversation with
- 10. Searching & Browsing Recommendations & Persuasion Reinforcement & Sacrification Usage & Value Creation Engagement Value Recognition & Self Expression
- 11. SOLUTION SPACES Aware Searching & Browsing Interested Recommendations & Persuasion Reinforcement & Sacrification Engaged Usage & Value Creation Value Recognition & Self Expression
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- 17. Obama YouTube Channel REACHOUT TO OTHER SITES 1 800 videos 120 000 000 views 150 000 subscribers
- 18. Innovations – Widgets LETUSERS TAKE CONTENT AWAY
- 19. iPhone Application GIVE BETTERBROWSING TOOLS
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- 21. KNOW HOW TOMAKE AN IMPACT
- 22. INTERESTED Recommendations & Persuasion Reinforcement & Sacrification
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- 29. UNDERSTAND NETWORK EFFECTS http://www.youtube.com/watch?v=0TYy_3786bo
- 30. ENGAGED Usage & Value Creation Value Recognition & Self Expression
- 31. My.BarackObama.com = Do-It-YourselfCitizenship IT IS NOT ABOUT US
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- 35. LINK USER CONTEXTSTOGETHER Ask questions via Twitter! Message any question to @ask_company, tag with #product_name
- 36. WHY AND HOWTHIS ALL WORKS?
- 37. Ronald Coase Theory ofTransaction Costs
- 38. Moore - Metcalfe- Reed
- 39. Broadcast Network Social Network Creative Network Sarnoff Metcalfe Reed 1 12 150 1000< Collaboration Communication Publishing
- 40. Informal Network Roles Intelligence Activities ■Connectors ■Aggregation ■Nomads ■Transfer ■Experts ■Sensemaking ■Bridges ■Gatekeepers
- 41. SOCIAL OBJECTS Beat Hum Occasional Videos Blog posts Photos Microblogging Presence Continuous SOCIAL OBJECT THE UNIFYING CONTEXT Ref: Jyri Engeström
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- 43. Providers Users Innovators Advertisers
- 44. Successful Digital Experience Useful Useable Desirable Sustainable Social Reason Intuitive Differentiated Maintained Conversation Purpose Easy to use Memorable Supported Sharing Needs Accessible Aesthetic Evolving Community Scaling Networking Next Basics level Users, Brands, Business processes, Values etc. Ref: Original by David Armano 2007, modified by Teemu Arina
- 45. OLD WORLD DIGITAL ECOSYSTEMS
- 46. DIGITALIZATION IN ORGANIZATIONS Opportunities and sophistication Online Digital Email Website e-Business Collaboration Ecosystems Value W Visibility Comm Open In Im ays of W proving C unication hain Int novation orking egration
- 47. ROLES IN THEECOSYSTEM Increases chances of survival by CATALYST supporting the growth of a living and functioning ecosystem. Aims to own and control a large DICTATOR portion of the ecosystem. Extracts more value from the MILKER ecosystem than contributes back. Builds specialized services & NICHE-PLAYER niche skills, which help the actor to differentiate from others.
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- 49. NOW WEB – JWTTrendletter August 2009 NOWISM – Trendwatching.com
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- 51. http://twitter.com/cremebruleecart Over 8400 followers
- 52. AWARENESS SYSTEMS “...offer tremendous potential for innovation, with a wide range of forms and contexts for transforming the space around us.” – Panos Markopoulos et al. (2009)
- 53. COMMUNICATION CONTENT CONTEXT <<2000 2000-2008 2008>> 3 MOBILE ERA’s Ref: SPRXMobile
- 54. INFORMATION & ATTENTION “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” – Social Scientist Herbert Simon (1971)
- 55. CONTINUOUS PARTIAL ATTENTION – LindaStone (1998)
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- 58. LIQUID MODERNITY –Zygmunt Bauman
- 59. CONNECTIVISM & INFOTENTION Ref: George Siemens & Howard Rheingold
- 60. TOMATOES. Teemu Arina CEO - dicole ltd. tarina.blogging.fi www.dicole.com teemu@dicole.com MY VCARD TO YOUR PHONE: “Imagination is more important than knowledge.” – Albert Einstein tar1na