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Driving Business Value withEnterprise SocialFebruary 28th, 2013Speakers:Charlene Li, Roland Hulme, Bryony Cole
Speakers                                               Bryony Cole   Charlene Li           Roland Hulme        Senior Cust...
Driving Business Value WithEnterprise SocialCharlene Li, Founder & Analyst, Altimeter Group@charleneli | charlene@altimete...
Social WillBe Like Air#yamvalue
CURRENT STATE            MAKING THE CASE            HOW TO MOVE FORWARD#yamvalue
The Evolution of Collaboration        Knowledge   Collaboration   Enterprise Social       Management    Platforms         ...
Top Goals Revolve Around Sharing                 “How important are the following goals in your decision                  ...
Impact is Only Moderate             “How much impact has the enterprise social network              platform had on your o...
Most Organizations Admit They Measure Poorly                      “How well do you feel your organization is              ...
Lack of Metrics Means Business Impact Goes    Unmeasured                  “How do you measure the impact of enterprise soc...
CURRENT STATE            MAKING THE CASE            HOW TO MOVE FORWARD#yamvalue
Four Ways To Drive Business Value        1       Encourage Sharing            2   Capture Knowledge            3   Enable ...
13                Encourage Sharing            1   •                •                •                •                •  ...
―[The ESN] enables senior management to    understand what people on the front lines    are thinking—and conversely, for p...
Capture Knowledge            2   •                •                •                •                    Identify expertis...
―Enterprise social helps us effectively     harness knowledge in a cost-efficient     manner.‖                           De...
Enable Action            3   •                •                •                    Solve problems faster and better      ...
―Retail is a very dynamic environment.   Keeping up with changes and staying on   trend is essential…with the appropriate ...
Empower Employees            4   •                •                •                    Give employees a voice            ...
"Yammer lets us engage     employees and partners in a way     that is not only compelling for     them, but best of all, ...
CURRENT STATE            MAKING THE CASE            HOW TO MOVE FORWARD#yamvalue
Four Parts of Social Collaboration Strategy            Objectives   Metrics   Relationships   Technology#yamvalue
#1 Have Clear Objectives   Identify and prioritize    the gaps that    relationships can fill.   Design your long-term  ...
#2 Put the Right Metrics in Place   Measure gap    closing, not    engagement.   Track    relationships, not    conversa...
#3 Invest in Relationship Management   Budget, staff, and    resource appropriately.   Get executives    involved.   Fo...
#4 Prioritize Technology with Relationships in Mind   Choose based on the    relationships you want    to build, not feat...
Social WillBe Like Air#yamvalue
#yamvalue
Driving value with Yammer             Team Collaboration             Employee Engagement             Connect              ...
Transformed#yamvalue
Fast facts about Tyco#yamvalue
Technology limitations            Limitations of our traditional intranet            Accessibility            Resources   ...
Teams were siloed                                                               Very                                      ...
Why Yammer?            It was easy and worked            ›   For users: viral adoption, rapid growth, usability           ...
Driving value  Greater alignment to        Career development &company goals & initiatives    professional growth         ...
Connecting global teams            “For me the biggest benefit of Yammer is the             fact is it is an open window t...
Empowering employees     "To have a platform where everyone can share information is invaluable. When I     get onto Yamme...
Building a unified culture                               "Yammers a vital part of our                               transf...
Creating a social intranet#yamvalue
How did we get here?                             Identify stakeholders              Map            Identify advocates   ...
Results     Moving the Intranet to Yammer had the following affect:               50,000               45,000             ...
Results Cont.     Overcoming skepticism     Moving the Intranet to the Tyco Yammer Network helped legitimize the network  ...
Sign up today!                        www.yammer.com                    Request a free consultation:                      ...
Upcoming Webinar  Driving team productivity with enterprise social            Featuring: Rob Koplowitz and Booz Allen Hami...
Thank you#yamvalue
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Driving Business Value with Enterprise Social

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Driving Business Value with Enterprise Social

  1. 1. Driving Business Value withEnterprise SocialFebruary 28th, 2013Speakers:Charlene Li, Roland Hulme, Bryony Cole
  2. 2. Speakers Bryony Cole Charlene Li Roland Hulme Senior Customer Analyst and Author Social Media Manager Success Manager
  3. 3. Driving Business Value WithEnterprise SocialCharlene Li, Founder & Analyst, Altimeter Group@charleneli | charlene@altimetergroup.comYammer Webinar | #yamvalue
  4. 4. Social WillBe Like Air#yamvalue
  5. 5. CURRENT STATE MAKING THE CASE HOW TO MOVE FORWARD#yamvalue
  6. 6. The Evolution of Collaboration Knowledge Collaboration Enterprise Social Management Platforms Networks#yamvalue
  7. 7. Top Goals Revolve Around Sharing “How important are the following goals in your decision to deploy an enterprise social network, on a scale of 1 to 4?” Sharing of best practices 3.48 Improve employee collaboration 3.42 Facilitate cross-department collaboration 3.41 Facilitate collaboration within a dept/team 3.26 Support a strategic transformation 3.18 Identify expertise around the company 3.14 Create a virtual watercooler 2.93 Improve a specific business process 2.91 Reduce internal emails 2.56 Reduce volume of meetings 2.38 Increase employee retention 2.24 Base: 44 companies with more than 250 employees#yamvalue Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012
  8. 8. Impact is Only Moderate “How much impact has the enterprise social network platform had on your organization in the following areas? (Scale of 1 to 4)” Improve collaboration between dept/teams 2.91 Find experts or share expertise 2.79 Create a virtual watercooler 2.77 Sharing of best practices 2.66 Support a strategic transformation 2.35 Reduce internal emails 2.08 Streamline a business process 1.97 Faster decision making 1.95 Reduce volume of meetings 1.84 Employee retention 1.63 Base: 77 companies with more than 250 employees Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012#yamvalue
  9. 9. Most Organizations Admit They Measure Poorly “How well do you feel your organization is measuring the impact of enterprise social networking?” 35.7% 33.3% 31.0% 0.0% Measures very poorly Measures somewhat Measures somewhat Measures very well poorly well Base: 42 companies with more than 250 employees#yamvalue Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012
  10. 10. Lack of Metrics Means Business Impact Goes Unmeasured “How do you measure the impact of enterprise social networking in your organization?” 52% 43% 29% 26% 19% 10% 7% Frequency of Percent of Executive Improve a Reducing Reduced Financial use employees engagement specific internal email employee results using it and usage business turnover process Base: 43 companies with more than 250 employees#yamvalue Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012
  11. 11. CURRENT STATE MAKING THE CASE HOW TO MOVE FORWARD#yamvalue
  12. 12. Four Ways To Drive Business Value 1 Encourage Sharing 2 Capture Knowledge 3 Enable Action 4 Empower Employees#yamvalue
  13. 13. 13 Encourage Sharing 1 • • • • • Creates two-way dialog Makes business personal Reduces distance to leaders Connects globally Forms private groups#yamvalue
  14. 14. ―[The ESN] enables senior management to understand what people on the front lines are thinking—and conversely, for people like sales reps to understand what management is thinking.‖ Laurie Hibbs Director of HR LexisNexis UK & Ireland#yamvalue
  15. 15. Capture Knowledge 2 • • • • Identify expertise Avoid duplication and have better coordination Transfer knowledge Improve best practices#yamvalue
  16. 16. ―Enterprise social helps us effectively harness knowledge in a cost-efficient manner.‖ Dennis Story CFO, Manhattan Associates#yamvalue
  17. 17. Enable Action 3 • • • Solve problems faster and better Bring outsiders in Streamline processes#yamvalue
  18. 18. ―Retail is a very dynamic environment. Keeping up with changes and staying on trend is essential…with the appropriate input from a broad group of employees, we solved the problem, saving us at least six weeks of headaches.‖ Andy Hedges Director of Shopping Center Management, Westfield#yamvalue
  19. 19. Empower Employees 4 • • • Give employees a voice Make meaningful contributions and innovations Increase engagement, satisfaction, and retention#yamvalue
  20. 20. "Yammer lets us engage employees and partners in a way that is not only compelling for them, but best of all, creates value for our members." Greg Moran SVP & CIO, Infrastructure and Operations, Nationwide 40% of the company’s top leadership is on the Nationwide network.#yamvalue
  21. 21. CURRENT STATE MAKING THE CASE HOW TO MOVE FORWARD#yamvalue
  22. 22. Four Parts of Social Collaboration Strategy Objectives Metrics Relationships Technology#yamvalue
  23. 23. #1 Have Clear Objectives  Identify and prioritize the gaps that relationships can fill.  Design your long-term goals for the ESN with purpose.  Paint the future path in gold for employees.#yamvalue
  24. 24. #2 Put the Right Metrics in Place  Measure gap closing, not engagement.  Track relationships, not conversations.#yamvalue Image by StreetFly_JZ used with Attribution as directed by Creative Commons http://www.flickr.com/photos/streetfly_jz/2760882758
  25. 25. #3 Invest in Relationship Management  Budget, staff, and resource appropriately.  Get executives involved.  Foster transparency to create an open culture.  Create incentives and rewards for participation.#yamvalue
  26. 26. #4 Prioritize Technology with Relationships in Mind  Choose based on the relationships you want to build, not features.  Prioritize based on your objectives and need for integration.  Have simple guidelines in place.  Invest in evangelists.#yamvalue
  27. 27. Social WillBe Like Air#yamvalue
  28. 28. #yamvalue
  29. 29. Driving value with Yammer Team Collaboration Employee Engagement Connect Empower employees with a employees, customers, and voice and encourage them partners to get work to make a difference. done, faster. Connected Organization Business Agility Bring your traditional Innovate and adapt when intranets to life with launching new social, mobile and business products, merge cultures data. during an acquisition, and accelerate your transformation.#yamvalue
  30. 30. Transformed#yamvalue
  31. 31. Fast facts about Tyco#yamvalue
  32. 32. Technology limitations Limitations of our traditional intranet Accessibility Resources Content publishing No directory One-way communication No engagement#yamvalue
  33. 33. Teams were siloed Very 32% Engaged Wavering 43% Engagement Disengaged 12% Very 14% Disengaged Employees wanted one place to connect & learn#yamvalue
  34. 34. Why Yammer? It was easy and worked › For users: viral adoption, rapid growth, usability › For IT: secure and private, exceeded requirements › For the business: to serve key initiatives and company goals#yamvalue
  35. 35. Driving value Greater alignment to Career development &company goals & initiatives professional growth Faster answers Open communication Faster, more effective on-boarding Unified culture Reduced IT costs and response time Increased agility & Improved responsiveness team collaboration Time Savings Idea sharing & innovation #yamvalue
  36. 36. Connecting global teams “For me the biggest benefit of Yammer is the fact is it is an open window to the rest of the group.” Yann Boutin, Marketing & IT Director, Tyco Fire & Protection Services “We were trying to gather the list of stadiums via email for a year. But by using the Tyco Yammer Network, we were able to gather it in one week.” Ricardo Macedo Soares, Sales & Business Development, Tyco Security Products#yamvalue
  37. 37. Empowering employees "To have a platform where everyone can share information is invaluable. When I get onto Yammer, I feel empowered, energized and that this platform really works for me.” ~ Jason Wicker, Technical Recruiter, Tyco#yamvalue
  38. 38. Building a unified culture "Yammers a vital part of our transformation to the new Tyco.“ ~ Ira Gottlieb, VP of Global Communications#yamvalue
  39. 39. Creating a social intranet#yamvalue
  40. 40. How did we get here? Identify stakeholders Map Identify advocates Assign teams Audit resources Plan Assess how Prioritize when and what Involve and motivate across Tyco Move Create compelling tactics Build to the main event Timeline: June 29 – Oct 1 JUNE JULY AUGUST SEPTEMBER OCTOBER Day One#yamvalue
  41. 41. Results Moving the Intranet to Yammer had the following affect: 50,000 45,000 40,000 35,000 30,000 25,000 20,000 Before Migration 15,000 10,000 After Migration 5,000 0#yamvalue
  42. 42. Results Cont. Overcoming skepticism Moving the Intranet to the Tyco Yammer Network helped legitimize the network in the eyes of our more skeptical employees, and as a result drove significant additional enrollment. We gained almost 4,000 additional users since the launch of the Intranet on the TYN. Central access point for resources Employee resources now could only be accessed via Yammer. This aligned with our other Yammer-centric communications strategies, including making our weekly newsletter feature excerpts from articles, with links to the whole article on Yammer. As a result, we passively forced employees to become part of Yammer to access our content. Continued migration Looking forward, we intend to migrate more content into the Yammer platform, including Intranets from different business units, and more and more SharePoint sites.#yamvalue
  43. 43. Sign up today! www.yammer.com Request a free consultation: 1-888-926-7377 https://www.yammer.com/about/contact-sales/#yamvalue
  44. 44. Upcoming Webinar Driving team productivity with enterprise social Featuring: Rob Koplowitz and Booz Allen Hamilton Thursday, March 28th#yamvalue
  45. 45. Thank you#yamvalue

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