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Single slide with 3 columns - 1st is old knowledge management (lots of text files everyone hated), 2nd - network image collaboration platforms in terms of Jive (forums, file mgmt) - Third is ESN - something with a lot of mouths talking (lots of talking, not a lot of substance)
https://www.yammer.com/wp-content/uploads/2012/09/Yammer_Success_LexisNexis.pdf10,000 employeesLow touch, roll out400-1200 paid people in a weekJobs posted on YammerCorp comms to reduce emailOne the road a third of the year stay connected, more than emailSept 2011, launched adoption campaign. Coffee mugs, videos of execs, 1,100 of 1,200 employees in the division use it. Job listingsNews updatesCaught in the Lift – 2 minutes with execs
https://www.yammer.com/customers/customer/manhattan-associates/?video=56731352&autoplay=1’Manhattan – software and consulting on supply chain optimization9 countries 60% of 2,200 employees are mobile90% adoption in first month. Now 98% usage. Capture tacit knowledgeAnswered the same internal questions over and over again via email. Within a few weeks of putting in their ESN, was eliminated. Answers questions quickly and efficiently. Reduces time to be able to focus on bigger issues.
https://www.yammer.com/customers/customer/westfield-au/100 shopping centers in US Austration, Brazil, UK New ZealondImprove operations from business forecasts to fashion trendsReal-time process improvements – from computer training to gift card programsTraining – Rolled out new customer service application, created Yammer group for each location. Refined the program for the next location. Also created buy-in and sense of ownership for people Magnetic strip problem with gift cards – identified/reported on Yammer, and solved there as well.
https://www.yammer.com/customers/customer/nationwide/?autoplay=1Nearly all 36,000 employees are on Yammer. When Mark Pizzi, Nationwide’s president and chief operating ofﬁcer, posted a request for employee suggesions on innovations that would improve operations, roughly 400 responses poured in from across the company. “It was compelling for everyone to see the president asking employees how they’d run the company if they were in his shoes,” Schumann says. “People provided outstanding feedback, and some of those ideas are already being implemented.”
Tyco is a leader in Global Fire Safety and Security solutions. We are dedicated to finding innovative ways to save lives, improve businesses and protect people where they live and work. As you can see here, we have 69,000 employees worldwide and protect more than 3 million industrial, commercial and residential customers worldwide.Our journey to social began with a need to connect employees and provide better access to information, particularly as we went through a massive reorganization. Our goals were to:Sunset our existing intranet technology for a more robust, cost-efficient web 2.0 technology.Give corporate functions a vehicle for connecting and collaborating with employees and global teams.Respond to employee feedback.Launch Yammer as the official intranet for Fire & Security at Tyco.
Why were we looking for new solutions? Because there were limitations to existing technology:Accessibility is impacted by location and device, with limited integration with other platforms and sitesRequires dedicated IT support and resourcesPublishing content can be complex, time-consumingNo employee directory / contact informationOne-way communication
2010 employee survey surfaced areas below the norm that needed improvement.We wanted to create an environment where employees were able to voice their opinions without fear of retribution and break down silos within Business Units, creating a more positive workplace fostering openness and trust amongst leadership and employees.
Why did we choose Yammer? A few employees were already using Yammer within the company with great success and we felt that if we could take a more tactical approach to planning and rolling out a social network that it would positively impact the company and enable us to achieve our goals. What specifically attracted us to Yammer?Anytime, anywhere access to information and resources for employees from more than 50 countries, via work/home computers and mobile apps.Doesn’t require dedicated IT support and resourcesReal-time content publishingCost savings over traditional intranet platformsRobust integrations with other platforms and sitesSupport for multiple languagesTwo-way and group communication
Yammer has added tremendous value to our business, in a number of ways and I believe as we move ahead we will find even more areas where we can use Yammer and increase value.
Cloud-based network – Yammer broke down geographical and departmental silos resulting in greater collaboration across boundaries, including language divides.Teams can now easily work together, share information and knowledge regardless of location.External Networks – Worked with different communication agencies as part of the reorganization via External Networks.Examples: Working within geographic and business unit boundaries, employees were segmented and unaware of what their counterparts were doing in other countries and divisions.Yammer helped break down barriers, connecting employees across the globe. Now discussion can easily take place allowing for teams to share information, suggestions and innovations instantly creating more value for the business.Huge opportunity for Tyco with the upcoming 2014 FIFA World Cup and 2016 Summer Olympics in Brazil. However, construction company was not familiar with Tyco, a query on Yammer gathered a list of reference stadiums in a short time.
Improved on-boarding process – New hires are invited to the network weeks before they start so they can review documents, join in team conversations and contribute prior to their first day.Unified culture – Brings together employees across divisions and fosters a sense of connectedness. Not only does everyone stay more aligned, but they are more aware of how their work is contributing to the company’s success.Nurture Talent– Yammer enables employees to recognize each other for great performance and stay in the know with what other teams are accomplishing around the world. Career development – The Careers at Tyco group brings employees together to learn from each other and achieve their career goals.
Tyco’s Yammer Network keeps employees in nearly 50 countries and over 1000 location worldwide, connected and aligned on important company goals. Examples: Senior leadership and global Business Units use Yammer make official announcements, post letters, news and updates, so employees can not only read them but also post questions and opinions. On October 1, 2012, Tyco became a new company – and “Day One” celebrations were held at Tyco business locations worldwide. Employees used the TYN to upload photos and updates from their Day One events – tagging them with the topic #DayOne so they could be easily accessed with just a click. As a result, every user on the Tyco Yammer Network was able to be part of every Day One celebration held worldwide.
Yammer helped transform disparate business units into a single, cohesive company.Patchwork of systems and intranets as a result of the massive reorganization – As companies were acquired, the original infrastructures were maintained. Tyco needed to connect the organization with a common, central portal for everyone to use.How we consume data and interact with content has ultimately changed. With Yammer we’re able to:Access from anywhereDistribute tacit knowledge and find expertsDynamic discoveryCollaborate on documents in real-timeAnd it doesn’t require IT support
Worked with the Yammer Customer Success team each step of the way.Yambassadors – Power-users help support migration, reinvigorated the network and showed how essential it was for business.Yammerazzi – Helped promote internally at Tyco, the significance of moving to an ESN.Promotional Materials – Distributed how-to guides and other promotional materials worldwide to drive excitement and engagement.
Driving Business Value with Enterprise Social
Driving Business Value withEnterprise SocialFebruary 28th, 2013Speakers:Charlene Li, Roland Hulme, Bryony Cole
Speakers Bryony Cole Charlene Li Roland Hulme Senior Customer Analyst and Author Social Media Manager Success Manager
Driving Business Value WithEnterprise SocialCharlene Li, Founder & Analyst, Altimeter Group@charleneli | firstname.lastname@example.orgYammer Webinar | #yamvalue
CURRENT STATE MAKING THE CASE HOW TO MOVE FORWARD#yamvalue
The Evolution of Collaboration Knowledge Collaboration Enterprise Social Management Platforms Networks#yamvalue
Top Goals Revolve Around Sharing “How important are the following goals in your decision to deploy an enterprise social network, on a scale of 1 to 4?” Sharing of best practices 3.48 Improve employee collaboration 3.42 Facilitate cross-department collaboration 3.41 Facilitate collaboration within a dept/team 3.26 Support a strategic transformation 3.18 Identify expertise around the company 3.14 Create a virtual watercooler 2.93 Improve a specific business process 2.91 Reduce internal emails 2.56 Reduce volume of meetings 2.38 Increase employee retention 2.24 Base: 44 companies with more than 250 employees#yamvalue Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012
Impact is Only Moderate “How much impact has the enterprise social network platform had on your organization in the following areas? (Scale of 1 to 4)” Improve collaboration between dept/teams 2.91 Find experts or share expertise 2.79 Create a virtual watercooler 2.77 Sharing of best practices 2.66 Support a strategic transformation 2.35 Reduce internal emails 2.08 Streamline a business process 1.97 Faster decision making 1.95 Reduce volume of meetings 1.84 Employee retention 1.63 Base: 77 companies with more than 250 employees Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012#yamvalue
Most Organizations Admit They Measure Poorly “How well do you feel your organization is measuring the impact of enterprise social networking?” 35.7% 33.3% 31.0% 0.0% Measures very poorly Measures somewhat Measures somewhat Measures very well poorly well Base: 42 companies with more than 250 employees#yamvalue Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012
Lack of Metrics Means Business Impact Goes Unmeasured “How do you measure the impact of enterprise social networking in your organization?” 52% 43% 29% 26% 19% 10% 7% Frequency of Percent of Executive Improve a Reducing Reduced Financial use employees engagement specific internal email employee results using it and usage business turnover process Base: 43 companies with more than 250 employees#yamvalue Source: Altimeter Group, ―Making the Business Case for Enterprise Social Networks‖, February 2012
CURRENT STATE MAKING THE CASE HOW TO MOVE FORWARD#yamvalue
Four Ways To Drive Business Value 1 Encourage Sharing 2 Capture Knowledge 3 Enable Action 4 Empower Employees#yamvalue
13 Encourage Sharing 1 • • • • • Creates two-way dialog Makes business personal Reduces distance to leaders Connects globally Forms private groups#yamvalue
―[The ESN] enables senior management to understand what people on the front lines are thinking—and conversely, for people like sales reps to understand what management is thinking.‖ Laurie Hibbs Director of HR LexisNexis UK & Ireland#yamvalue
Capture Knowledge 2 • • • • Identify expertise Avoid duplication and have better coordination Transfer knowledge Improve best practices#yamvalue
―Enterprise social helps us effectively harness knowledge in a cost-efﬁcient manner.‖ Dennis Story CFO, Manhattan Associates#yamvalue
Enable Action 3 • • • Solve problems faster and better Bring outsiders in Streamline processes#yamvalue
―Retail is a very dynamic environment. Keeping up with changes and staying on trend is essential…with the appropriate input from a broad group of employees, we solved the problem, saving us at least six weeks of headaches.‖ Andy Hedges Director of Shopping Center Management, Westfield#yamvalue
Empower Employees 4 • • • Give employees a voice Make meaningful contributions and innovations Increase engagement, satisfaction, and retention#yamvalue
"Yammer lets us engage employees and partners in a way that is not only compelling for them, but best of all, creates value for our members." Greg Moran SVP & CIO, Infrastructure and Operations, Nationwide 40% of the company’s top leadership is on the Nationwide network.#yamvalue
CURRENT STATE MAKING THE CASE HOW TO MOVE FORWARD#yamvalue
Four Parts of Social Collaboration Strategy Objectives Metrics Relationships Technology#yamvalue
#1 Have Clear Objectives Identify and prioritize the gaps that relationships can fill. Design your long-term goals for the ESN with purpose. Paint the future path in gold for employees.#yamvalue
#2 Put the Right Metrics in Place Measure gap closing, not engagement. Track relationships, not conversations.#yamvalue Image by StreetFly_JZ used with Attribution as directed by Creative Commons http://www.flickr.com/photos/streetfly_jz/2760882758
#3 Invest in Relationship Management Budget, staff, and resource appropriately. Get executives involved. Foster transparency to create an open culture. Create incentives and rewards for participation.#yamvalue
#4 Prioritize Technology with Relationships in Mind Choose based on the relationships you want to build, not features. Prioritize based on your objectives and need for integration. Have simple guidelines in place. Invest in evangelists.#yamvalue
Driving value with Yammer Team Collaboration Employee Engagement Connect Empower employees with a employees, customers, and voice and encourage them partners to get work to make a difference. done, faster. Connected Organization Business Agility Bring your traditional Innovate and adapt when intranets to life with launching new social, mobile and business products, merge cultures data. during an acquisition, and accelerate your transformation.#yamvalue
Technology limitations Limitations of our traditional intranet Accessibility Resources Content publishing No directory One-way communication No engagement#yamvalue
Teams were siloed Very 32% Engaged Wavering 43% Engagement Disengaged 12% Very 14% Disengaged Employees wanted one place to connect & learn#yamvalue
Why Yammer? It was easy and worked › For users: viral adoption, rapid growth, usability › For IT: secure and private, exceeded requirements › For the business: to serve key initiatives and company goals#yamvalue
Driving value Greater alignment to Career development &company goals & initiatives professional growth Faster answers Open communication Faster, more effective on-boarding Unified culture Reduced IT costs and response time Increased agility & Improved responsiveness team collaboration Time Savings Idea sharing & innovation #yamvalue
Connecting global teams “For me the biggest benefit of Yammer is the fact is it is an open window to the rest of the group.” Yann Boutin, Marketing & IT Director, Tyco Fire & Protection Services “We were trying to gather the list of stadiums via email for a year. But by using the Tyco Yammer Network, we were able to gather it in one week.” Ricardo Macedo Soares, Sales & Business Development, Tyco Security Products#yamvalue
Empowering employees "To have a platform where everyone can share information is invaluable. When I get onto Yammer, I feel empowered, energized and that this platform really works for me.” ~ Jason Wicker, Technical Recruiter, Tyco#yamvalue
Building a unified culture "Yammers a vital part of our transformation to the new Tyco.“ ~ Ira Gottlieb, VP of Global Communications#yamvalue
How did we get here? Identify stakeholders Map Identify advocates Assign teams Audit resources Plan Assess how Prioritize when and what Involve and motivate across Tyco Move Create compelling tactics Build to the main event Timeline: June 29 – Oct 1 JUNE JULY AUGUST SEPTEMBER OCTOBER Day One#yamvalue
Results Moving the Intranet to Yammer had the following affect: 50,000 45,000 40,000 35,000 30,000 25,000 20,000 Before Migration 15,000 10,000 After Migration 5,000 0#yamvalue
Results Cont. Overcoming skepticism Moving the Intranet to the Tyco Yammer Network helped legitimize the network in the eyes of our more skeptical employees, and as a result drove significant additional enrollment. We gained almost 4,000 additional users since the launch of the Intranet on the TYN. Central access point for resources Employee resources now could only be accessed via Yammer. This aligned with our other Yammer-centric communications strategies, including making our weekly newsletter feature excerpts from articles, with links to the whole article on Yammer. As a result, we passively forced employees to become part of Yammer to access our content. Continued migration Looking forward, we intend to migrate more content into the Yammer platform, including Intranets from different business units, and more and more SharePoint sites.#yamvalue
Sign up today! www.yammer.com Request a free consultation: 1-888-926-7377 https://www.yammer.com/about/contact-sales/#yamvalue
Upcoming Webinar Driving team productivity with enterprise social Featuring: Rob Koplowitz and Booz Allen Hamilton Thursday, March 28th#yamvalue