Recruiting 2020: Trends & Challenges

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Presentation held at BMW's global recruiter conference

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Recruiting 2020: Trends & Challenges

  1. 1. GET CONNECTED!RECRUITING 2020:TRENDS & CHALLENGESTIM A. ACKERMANNMUNICH, 8TH NOVEMBER 2012
  2. 2. What to expect… A lot of data A lot of different areas with relation to recruitment Something known and something new
  3. 3. What NOT to expect… Solutions
  4. 4. War for Talent … is over: Talent won!
  5. 5. DemographyTechnology Trends Society Values
  6. 6. Demography Population: Population:2012 2020 7.000.000.000 7.700.000.000 Working age: Working age: 4.500.000.000 (64%) 5.300.000.000 (69%) Median age: 28.4 years Median age: 31.5 years Urban population: Urban population: 60% 50.5% Life expectancy: 77 years Life expectancy: 67.59 Literacy: 100% years Unemployment: ? Literacy: 83.7% Unemployment: 6%
  7. 7. The World today
  8. 8. Implications Talent • widespread • educated • More like a deer • … or a butterfly • Asian, female • ... and older Talent • Local minded and loyal • WASP • Patient • Immaculate and “local” CVs
  9. 9. DemographyTechnology Trends Society Values
  10. 10. Exercise• Split-up into groups by growing up with • Bonanza, Star Trek (the original) • Beverly Hills 902010 • Casting shows• Discuss and capture the following information: • Movies • Admired Leaders • Fads • Communication methods • Family life • World Events
  11. 11. Generations emerge“It takes a village to raise achild… Influencing… but it takes a society to Factors Economic Conditionsraise a generation.” Societal Norms Political Events Major Crises Technology
  12. 12. Generations co-exist Gen 2020, Gen Z, Gen Re, Digital Natives Gen Y Gen X Boomers Builders, Traditionalists
  13. 13. Generations in the workplace Traditionalists (28-45) Baby Boomers (46-64) Gen X (65-79)1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 US Census Bureau, Erickson, 2012
  14. 14. Builders, TraditionalistsCharacteristics Values & Traits Values & Traits*1922-1945 • Dedication & • Hard Work• Oldest Generation Sacrifice • Law & Order• Born after • Conformity • Duty Before Worldwide • Respect for Pleasure economic Authority • Honor depression • Patience • Strong & Disciplined• World War II • Work is a Privilege Work Ethic
  15. 15. BoomersCharacteristics Values & Traits Values & Traits*1946-1964 • Optimism • Team Orientation• Sandwich Generation • Personal Gratification • Health & Wellness• Largest Generation in the • Personal Growth • Youth – forever! West • Value Work • Involvement• Born after World War II • Idealistic • Driven• Great Impact on the World • Travel • Global approaches
  16. 16. Generation XCharacteristics Values & Traits Values & Traits*1965-1980 • Diversity • Fun• Smaller Generation than • Informality • Thinking Globally Boomers • Balance • Self-Reliance• Latch-Key Children – • Technoliteracy • Pragmatism Working Parent(s) • Independent • Creative• Children of High Divorce • Skeptical • Distrustful of Authority Rates• Parents Experienced Layoffs in 1980s
  17. 17. Generation YCharacteristics Values & Traits Values & Traits*1981-2000 • Optimism • Social-minded• Technology is always a • Civic Duty • Morality part of their life • Confidence • Street Smarts• Parent planned their • Achievement • Diversity Activities: Structured lives • Patriotic • Confident• Need time management • Team-oriented • Work for Cool Companies• Long term job?• Gamers
  18. 18. Gen Y - Perceptions Too Self-Centered and Individualistic Lacking in Social Skills Little Respect for Poor Work Ethic Authority Lazy Spoiled/Entitled Overinflated/Unrealistic Expectations Not Committed to Work No Loyalty to Employers Needy
  19. 19. Recruit & Retain Gen Y Nurturing corporate culture Job flexibility Challenging work Professional and personal growth opportunities Volunteering options Competitive salaries Advancement opportunities Recognition programs Business casual Intrapreneurship programs
  20. 20. Generation Re • Reality • Realists • Restraint & Responsibility • Renewable • Resentment • Recession
  21. 21. Just Gen Y?
  22. 22. ASK YOURSELF• Which generation are you a part of (Traditionalist, Baby Boomer, Generation X, Generation Y)?• Which generation is most dominant in your workplace? If any…• Which generation is most dominant in your target group? If any…• How can awareness of how your attitudes toward differences impact talent attraction, recruitment, candidate experience and onboarding?
  23. 23. DemographyTechnology Trends Society Values
  24. 24. Values Relationships Attention2012 2020 Experience Social causes Flexibility Flexibility Family Balance Mobility Fun Security Friends World travel Diversity
  25. 25. Collaboration Gaps The meaning of “work” Communication The meaning of and forming “feedback” relationships Job Synching up assignments Finding information and learning Erickson, 2012
  26. 26. Communication Gaps Style Culture Attitude Frequency Content Speed
  27. 27. What’s a job?Traditional: “job” A function A set of tasks and specialties “Own” a function “Contribute” in teams Responsibility Projects and jobs to do Career Path Career Progression Upward mobility Increase specialization & experience By level, title, size of office,… - by By results delivered, demand of skills your boss – by peers Tomorrow: “role” Direct and manage Build teams, empower, inspire, coach Widen skills and build power Deepen skills, drive results Job & competency models, org Capability models, knowledge charts, top down sharing, shared values and mission Source: Josh Bersin, blog
  28. 28. Shifting the old work-life paradigm... 0 10 20 30 40 50 60 70 80 Age Education Work Leisure Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
  29. 29. … to a cyclic life paradigm…0 10 20 30 40 50 60 70 80Age Education Work Leisure Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
  30. 30. … evolving to a „blended“ lifestyle.0 10 20 30 40 50 60 70 80Age Education Work Leisure Source: Demography is De$tiny, The Concours Group and Age Wave, 2003
  31. 31. DemographyTechnology Trends Society Values
  32. 32. Technology Mobile Ubiquitous2012 2020 Apps Augmented Localization Reality On demand Personalized Facebook, Virtual Google Maps, concierges Yelp, Monster
  33. 33. Gen Re figures 66% •4-7 years olds have used an iPhone/iPad •Of the 100 top-selling 72% education apps are aimed at pre-schoolers and elementary schools 25% •Of 2-5 years old use the internet 40% •Of 6-8 years old use the internet 90% •Of tweens (10-12) play online games Erickson, HBR, 2012
  34. 34. More mobiles than toothbrushes…
  35. 35. Mobile for fun?
  36. 36. Chicks rule!
  37. 37. The World in 2020 37
  38. 38. The “Candy” of global corporations Jobs you’veTraining of all A fresh People you you never done but types assignment can learn from need to learn Robust Benefits that Travel Funding for processes and cover youropportunities investments methodologies family Support for A chance to get causes you away care about Erickson, 2012
  39. 39. Context ChallengesConcierge Content
  40. 40. Localization
  41. 41. Localization Location Pre-Screening Based Talent Sourcing Develop Social Events Offices Competitors Traits References History
  42. 42. Augmented Reality… is a live, direct or indirect, view of a physical, real-worldenvironment whose elements are augmented by computer-generatedsensory input such as sound, video, graphics or GPS data.
  43. 43. Augmented Reality: Project Glass
  44. 44. Gamification… is the use of game mechanics and game design techniques in non-game contexts.Game mechanics?1. Challenge2. Recognition3. Tracking4. Competition5. Cooperation
  45. 45. Gamification: My Marriott Hotel
  46. 46. Gamification: REVEAL by L‘Oréal
  47. 47. Intergration: REVEAL by L‘Oréal
  48. 48. Social Gaming: fliplife
  49. 49. Social Gaming: fliplife
  50. 50. Search engine optimization (SEO) How search engines work Process of affecting the Search visibility of a Preferred terms or search keywords website in a search engines engines organic search results What people search for
  51. 51. Search engine optimization (SEO)
  52. 52. Search engine optimization (SEO)
  53. 53. Search engine optimization (SEO)
  54. 54. Search engine optimization (SEO)
  55. 55. Context ChallengesConcierge Content
  56. 56. Message Recognizable Consistent Continuous Authentic Unique
  57. 57. Sean Connery George Lazenby Roger MooreTimothy Dalton Pierce Brosnan Daniel Craig
  58. 58. Context ChallengesConcierge Content
  59. 59. Recruiter Competencies Utilization of Branding and Sourcing Prioritization of market research image building expertise jobs tools Effective Technology Competitive Continuous candidate sorting expertise intelligence improvement and screening Knowledge of Great recruiter Encouragement of Retention strategy and the network referrals. expertise industry Providing advice Global reach to managers
  60. 60. Recruiter Competencies – my 2 cents Technology Brand Creative Savvy Ambassador Lead & Business Relationship Candidate Acumen Builder Advocate Best Friends Recruit for Number with PR & Attitude (train cruncher Finance for skills)
  61. 61. Recruiting attitude past…
  62. 62. Recruiting attitude present…
  63. 63. Thank you & see you…

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