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20110325 facebookgoogle

  1. 1. 5 Secret Elements !for Luxury Brandsʼ ! Online Success !
  2. 2. Questions and Comments!@ogilvyasia! 5 Secret Elements ! for Luxury Brandsʼ ! or! Online Success !
  3. 3. Speakers@ThomasCrampton @JohnStauffer APAC Director Regional Director, Hong Kong Ogilvy Ogilvy
  4. 4. AGENDA! Silicon Valley Google and Voices! Facebook!Human-centered! Yammer and! Design! Facebook email!
  5. 5. The  Silicon  Trail  StanfordSource:  h*ps://picasaweb.google.com/wolfgang.yang  
  6. 6. The  Silicon  Trail  Stanford Garth Saloner Tim O’Reilly Dean, Stanford Founder & CEO, Business School O’Reilly Media, Inc. Max Levchin Vice President of Engineering, Google Reid Hoffman Ramu Yalamanchi Executive Chairman Founder, Hi5 & Founder, LinkedIn
  7. 7. Google  Silicon Valley hits middle age
  8. 8. Facebook  Ambiance  The Wall, Food and More Food David O gilv woz ‘er y e Apple +Facebook?
  9. 9. Facebook  Decor  Analog Research LaboratorySource:  h*p://designforfun.com/  
  10. 10. Facebook’s  Goal  The World 1 Billion Users
  11. 11. Facebook’s  2nd  Goal  Friends of Friends 642 million users friends friends of friends
  12. 12. Elements of the Next InternetMary Meeker Vision and How It Fits Asia
  13. 13. Creating Infectious ActionJennifer Aaker’s Dragonfly Effect
  14. 14. Design ThinkingThe Stanford SevenSource:  Stanford  Ins<tute  of  Design  
  15. 15. Design ThinkingEmpathizeHuman-Centered Design Process!Source:  Stanford  Ins<tute  of  Design  
  16. 16. Design ThinkingDefine Compelling Needs and Insights!Source:  Stanford  Ins<tute  of  Design  
  17. 17. Design ThinkingIdeate Explore A Wide Solution Space!Source:  Stanford  Ins<tute  of  Design  
  18. 18. Design ThinkingPrototype Ideas Take Physical Form!Source:  Stanford  Ins<tute  of  Design  
  19. 19. Design ThinkingTest Place Prototype in Userʼs Life!Source:  Stanford  Ins<tute  of  Design  
  20. 20. Grab  your  Facebook  email  now!  Sign up on Facebook facebook.com/about/messages!
  21. 21. Join  the  Ogilvy  Yammer  Network  now!  Sign up on Yammer https://www.yammer.com/!
  22. 22. Any Questions? ! Archive of all presentations:! www.asiadigitalmap.com/training! Password: socialat! 5 Secret Elements ! for Luxury Brandsʼ ! Online Success ! Sign up for the social media email list: thomas.crampton@ogilvy.com!
  23. 23. 5 Secret Elements !for Luxury Brandsʼ ! Online Success !
  24. 24. Social 41SO 0.772
  25. 25. iTunes Changed Media, But Apps Are Faster 10  billion  App Downloads on iTunes vs Music + Video + Movie Apps = ???!Source:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  Apple  
  26. 26. Social TrendsDominant Emergent CategoriesSource:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  Groupon,  Twi*er,  Zynga  
  27. 27. GamificationGaming mechanisms play increasingly important part in strategy
  28. 28. Local 78LO 0.031
  29. 29. Local5 Countries = 46% of Netizens China + India = 21% of Netizens!Source:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  Interna<onal  Telecommunica<ons  Union,  comScore  
  30. 30. Local Drivers For Mobile UsageSharing, Location and Friending Drive Data Use Sharing! Location! Friending!Source:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker  
  31. 31. Mobile 32MO 0.546
  32. 32. LocalMixi Page Views Japan Trends Show Importance of Mobile!Source:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  company  reports,  Naoshi  Nema,  Morgan  Stanley  
  33. 33. MobileNew Mobile Activity Average  Time  Spent  on  Various  Mobile  FuncCons   (Maps,  Games,  Social   All  Other   Networking,  UJliJes,  Etc.)     Web/Web  Apps   Mail  App   (Phone,  Skype,  Messages)   New  AcJvity   Telephony   0   10   20   30   40   50   Minutes/Day  60% of Time Spent is New Activity!Source:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  AppsFire,  1/11  
  34. 34. MobileRevolutionizing Commerce Location-Based Transparent Services! Pricing! Discounted Immediate Offers! Gratification!Source:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker,  company  reports,  Morgan  Stanley  
  35. 35. MobileTV-Interactive Phones “What is the stain saying?”!Source:  “ Top  Mobile  Internet  Trends”  –  Murphy  &  Meeker  

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