The evolution of a global workplace connect 2012 (cnw001)

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Presentation at IBM Connect 2012 event in Orlando. Co-presented with Carol Sormilic, VP of Global Workforce & Web Processes

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The evolution of a global workplace connect 2012 (cnw001)

  1. 1. CNWO01 The Evolution of a Global Workplace: how socialtechnology keeps us connectedCarol Sormilic | Vice President, Global Workforce and Web Process Enablement | IBMMark Heid | Program Director, Social Analytics | IBM © 2012 IBM Corporation
  2. 2. Agenda Globally-integrated Carol A new year, a new world Social to the rescue How we do it! The numbers tell the story Social is not just about the workplace! Making social work for you! An HR social intelligence dashboard Social analytics for a global workforce ୨ | © ୨ ୧୨ IBM Corporation ୦
  3. 3. Globally-integrated Carol ୩ | © ୨ ୧୨ IBM Corporation ୦
  4. 4. My story could be any IBMers story...  500,000 + workforce  In 170 countries  At 2,000 locations  With 50% working remotely! ୪ | © ୨ ୧୨ IBM Corporation ୦
  5. 5. A new year, a new adventure Monday 2pm Tuesday 2am New York, U.S.A. Shanghai, China ୫ | © ୨ ୧୨ IBM Corporation ୦
  6. 6. Social to the rescue! ୬ | © ୨ ୧୨ IBM Corporation ୦
  7. 7. Who needs Superman when you have social... ୭ | © ୨ ୧୨ IBM Corporation ୦
  8. 8. The numbers tell the story...  87% increase skills  84% access experts quicker  84% share knowledge with others  77% re-use assets  74% increase their productivity  64.5% improve personal reputation  64.5% increae their sense of belonging  59.9% increase sales  42.2% improve customer satisfaction Source: Luba Cherbakov, IBM Distinguised Engineer (Feb 2010) ୮ | © ୨ ୧୨ IBM Corporation ୦
  9. 9. Its not just about the workplace... ୯ | © ୨ ୧୨ IBM Corporation ୦
  10. 10. Making social work for you... Instead of... “What is the ROI?” Think: “a new way of getting work done.” ୧୦ | © ୨ ୧୨ IBM Corporation ୦
  11. 11. 5 keys to making social work1) Change behavior2) Create a robust infrastructure3) Integrate the platform4) Integrate your business units5) Evaluate privacy issues ୧୧ | © ୨ ୧୨ IBM Corporation ୦
  12. 12. Thank you for your time! Carol Sormilic Email: sormilic@cn.ibm.com Twitter: @carolsormilic LinkedIn: Carol Sormilic ୧୨ | © ୨ ୧୨ IBM Corporation ୦
  13. 13. A Social Intelligence Dashboard for HR 13 | © 2012 IBM Corporation
  14. 14. Overview The HR Social Intelligence Dashboard is a collaborative effort between IBM Research, Corp IT and Corp HR  IBM specific solution for sentiment analysis of internal and external social media data  Augments internal IBM employee surveys with analysis of unstructured data  Helps IBM business leaders better understand what IBMers think about topics such as employment brand, sentiment about specific policies and practices  Allows IBM to act in near real-time based on "trending" topics, tailor offerings based on employee sentiment and external perception, and compare ourselves against the competition14 14 | © 2012 IBM Corporation
  15. 15. Social Analytics: Key Advantages for IBMinternally Augment IBM employee surveys with social media data  Better understand what IBMers think about our products, services, and clients  Tailor IBM products, services, and programs based on employee sentiment  Ability to act in near real-time based on trending topics Leverage extensive IBM social media footprint  IBM has >25,000 employees on Twitter, >300,000 on LinkedIn, and 198,000 on Facebook  Internally over 300,000 IBMers use Communities, Blogs, Wikis, Profiles, Forums etc. in IBM Connections Understand what a competitor’s employees are saying about their employer  Compare / benchmark against the competition15 15 | © 2012 IBM Corporation
  16. 16. Vision: HR Social Intelligence Dashboard Input CCI Output Data sources Analysis Reports • Internal • Number of posts • Sentiment → IBM Connections • Tone: % positive, → Dimensional including % negative, % Analysis Communities neutral, % Forums, Blogs, • Affinity ambivalent Relationships Microblogs, HRIW etc. • Filtering and • Evolving Topics targeted analysis by → Relevant Topics • External Business Unit → Twitter, Facebook, → Associated /Geography /Job LinkedIn, Glassdoor, Themes role/ Tenure etc • Predictive models → Ranking and volume End User: Workforce Analytics16 16 | © 2012 IBM Corporation
  17. 17. Example capabilities → Glean employee → Perform trend analysis Sentiment Analysis Trend Analysis sentiment across entire of sentiment over time company and within micro-segments → Determine unexpected → Discover related topics Topical Analysis Affinity Analysis affinities across multiple above and beyond your analytic dimensions search17 17 | © 2012 IBM Corporation
  18. 18. Data privacy: Code of ethics18 18 | © 2012 IBM Corporation
  19. 19. Pilot Use Cases Employee Health and Recruitment Engagement Wellness → Understand how → Immediate IBMers feel about → Gauge brand recognition of health programs perception in India employee sentiment → Gauge sentiment → Evaluate external → Identify issues reputation of IBM of competitors’ and alert relevant health programs employees in India stakeholders → Talent acquisition → Causal analyses 19 | © 2012 IBM Corporation
  20. 20. Main Dashboard view Sources of Data 20 | © 2012 IBM Corporation
  21. 21. Drill down on Engagement Sentiment summary: 44% of the data reflects a positive sentiment around Engagement, while 14% of the data indicates Negative sentiments 21 | © 2012 IBM Corporation
  22. 22. Evolving Topics(Areas not considered in the model) We build an initial model and based on the data in the snippets and input from Subject Matter Experts, we establish a baseline. CCI will also provide us into a view of frequently used terms that we havent considered in our model – these are called “Evolving Topics” 22 | © 2012 IBM Corporation
  23. 23. Evolving topics(Leaders) In the case of “Leaders” we find other keywords used frequently such as “Challenges”, “Focus” and “teams” 23 | © 2012 IBM Corporation
  24. 24. Relationship matrix 24 | © 2012 IBM Corporation
  25. 25. Thank you for your time! Mark Heid Email: mheid@us.ibm.com Twitter: @mheid LinkedIn: Mark Heid 25 | © 2012 IBM Corporation

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