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Yammer on Tour: Australia Keynote

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welcome to the
ENTERPRISE SOCIAL NETWORK
                 David Obrand – Chief Customer Officer
 ON TOUR




Sydney                                    27 March 2012


                                          #yamtour @yammer
welcome to the
ENTERPRISE SOCIAL NETWORK
                 David Obrand – Chief Customer Officer
 ON TOUR




Melbourne                                 29 March 2012


                                          #yamtour @yammer
» Sydney Agenda

 3:15 - 4:00
 Best Practices & Industry Overview

 4:00 – 4:30
 Deloitte Case Study             JOIN THE CONVERSATION:
                                 www.yammer.com/yotaustralia
 4:30 - 5:30
 Customer Panel

 5:30 - 6:30
 Cocktails, Hors d'oeuvres,
 Networking & Demos
                                               #yamtour @yammer
» Melbourne Agenda

 3:15 - 4:00
 Best Practices & Industry Overview

 4:00 – 4:30
 NAB Case Study                  JOIN THE CONVERSATION:
                                 www.yammer.com/yotaustralia
 4:30 - 5:30
 Customer Panel               NETWORK: Crown Events & Conferences
                              USER NAME: YAM0011
 5:30 - 6:30                  PASSWORD: Ywb7F6

 Cocktails, Hors d'oeuvres,
 Networking & Demos
                                                 #yamtour @yammer
# users!
                                                                   SOCIAL NETWORKING!
»      800 million
       Facebook users with over                               Line chart showing !      EMAIL!
                                                                Social > Email!
       100 billion                                                             2009!

       connections                                                                        time!




»      300 million Twitter




                                             Device Growth!
                                                                             TABLETS!

       users with 1 billion tweets
       every 4 days                                           Line chart showing !
                                                                             SMARTPHONES!
                                                                Social > Email! LAPTOPS!
»      488 million mobile
                                                                        DESKTOPS!
       devices v 417 million               2007!
                                                  !
                                                                                           time!


       PCs shipped in 2011
                                           Fueled by mobile, social networking
                                           is bigger than email & portals.

                                                                          #yamtour @yammer
    Source: Comscore, Forrester Research
»   40 %
    of large
    enterprises will
    have an ESN by
    2015


                       #yamtour @yammer
Source: Gartner

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Yammer on Tour: Australia Keynote

  • 1. welcome to the ENTERPRISE SOCIAL NETWORK David Obrand – Chief Customer Officer ON TOUR Sydney 27 March 2012 #yamtour @yammer
  • 2. welcome to the ENTERPRISE SOCIAL NETWORK David Obrand – Chief Customer Officer ON TOUR Melbourne 29 March 2012 #yamtour @yammer
  • 3. » Sydney Agenda 3:15 - 4:00 Best Practices & Industry Overview 4:00 – 4:30 Deloitte Case Study JOIN THE CONVERSATION: www.yammer.com/yotaustralia 4:30 - 5:30 Customer Panel 5:30 - 6:30 Cocktails, Hors d'oeuvres, Networking & Demos #yamtour @yammer
  • 4. » Melbourne Agenda 3:15 - 4:00 Best Practices & Industry Overview 4:00 – 4:30 NAB Case Study JOIN THE CONVERSATION: www.yammer.com/yotaustralia 4:30 - 5:30 Customer Panel NETWORK: Crown Events & Conferences USER NAME: YAM0011 5:30 - 6:30 PASSWORD: Ywb7F6 Cocktails, Hors d'oeuvres, Networking & Demos #yamtour @yammer
  • 5. # users! SOCIAL NETWORKING! » 800 million Facebook users with over Line chart showing ! EMAIL! Social > Email! 100 billion 2009! connections time! » 300 million Twitter Device Growth! TABLETS! users with 1 billion tweets every 4 days Line chart showing ! SMARTPHONES! Social > Email! LAPTOPS! » 488 million mobile DESKTOPS! devices v 417 million 2007! ! time! PCs shipped in 2011 Fueled by mobile, social networking is bigger than email & portals. #yamtour @yammer Source: Comscore, Forrester Research
  • 6. » 40 % of large enterprises will have an ESN by 2015 #yamtour @yammer Source: Gartner
  • 7. » Uniting People to Protect the Planet »  5,200 cities & towns »  135 countries »  1.8 B people »  Uses Yammer to reached in 2011 connect campaign organizers #yamtour @yammer
  • 8. » “I will if you will.” #yamtour @yammer
  • 9. » Employees Thirst » Today’s Tools to Connect Fall Short SHARE IDEAS Email doesn’t scale.! SOLICIT FEEDBACK Intranets aren’t CONFLICT ANSWER QUESTIONS participatory.! WORK TOGETHER Wikis aren’t user-friendly.! SELF-ORGANIZE SHARE CONTENT Not mobile compatible.! An engaged employee is twice as productive 71% of employees are not engaged in their jobs 35% of payroll = cost of low engagement #yamtour @yammer Source: Forrester, IDC, Gallup
  • 10. NA Sales Marketing EMEA Rep Sales Rep Sales » Born to connect Partners HR EVERYONE CEO in the workplace IT Customers R&D CIO Senior Director #yamtour @yammer
  • 11. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO. Richard Beaven; Chairman & CEO VOLUNTARY ADOPTION is the NEW ROI #yamtour @yammer
  • 12. » 62 % of employees work in MULTIPLE LOCATIONS during the work week Source: Forrester Research, #yamtour @yammer Demystifying the Mobile Workforce, June 2011
  • 13. » REWIRE the way information is SHARED & CONSUMED #yamtour @yammer
  • 14. » Our Customers #yamtour @yammer
  • 16. YAMMER WINS ON MOBILE APP ARCHITECTURE. Leader in The Forrester WaveTM: Mobile Collaboration. iPad/iPhone BlackBerry Android Windows Phone Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, #yamtour @yammer Q3 2011 (Aug 2011)
  • 17. » CEO Craig Herkert calls it “radical transparency.” #yamtour @yammer
  • 18. » 5,000 grocery stores connected in one network #yamtour @yammer
  • 20. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS. Tobias Klauder; VP of Global IT PARTNERS! Your CUSTOMERS CUSTOMERS! YOUR COMPANYʼS! ADVISORS! and PARTNERS are NETWORK! SUPPLIERS! PARENT! SOCIAL too. COMPANY! CONSULTANTS! #yamtour @yammer
  • 21. Network Effects in Pharma Industry Unpaid network Premium network Size of Yammer user base Both premium networks Premium to unpaid networks Both unpaid networks #yamtour @davidsacks #yamtour @yammer
  • 22. » Global Leading Customers »  3 of the top 10 oil & gas companies in the world »  3 of the top 10 construction & engineering companies in the world »  3 of the top 10 beverage companies in the world »  2 of the top 10 pharmaceutical companies in the world »  2 of the top 10 utilities in the world »  2 of the top 10 telecommunications companies in the world »  2 of the top 5 Internet retailers in the world #yamtour @yammer
  • 23. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER. Gareth Burkhill-Howarth, Global Head of Projects CMS SFA 1 SFA 2 HR ERP SMM CSS #yamtour @yammer #yamtour @yammer
  • 24. » Customer Engagement Teams ! Customer Success ! ! Solution Support Training Engineers Managers CUSTOMER ENGAGEMENT TEAMS #yamtour @yammer
  • 25. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO. Lawrence De Voe; Chief Technology Catalyst “The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer. TOTAL ECONOMIC IMPACT #yamtour @yammer
  • 26. » O2 UK has over 22 million mobile customers #yamtour @yammer
  • 27. » O2’s Customer Service team uses Yammer to generate resolutions to customer issues #yamtour @yammer
  • 28. » Westfield launched new gift cards #yamtour @yammer
  • 29. » Westfield employees shared FEEDBACK from retailers & consumers on Yammer. #yamtour @yammer
  • 30. » Andy discovered the feedback on Yammer and IMPLEMENTED an action plan to address the issues. »  Provide communication to retailers & consumers »  Redesign the gift card #yamtour @yammer
  • 31. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER. Rick Mans; Social Media Strategist IT Line of Business End-Users ›  Security ›  Improved ›  Empowered/engaged ›  Reliability Communication employees ›  Ease of Deployment ›  Better Solutions ›  User-friendly Faster ›  Familiar interface ›  Ease of Integration ›  Collaboration across ›  Access to information, ›  Ease of adoption levels and geographies people and data ü  WIN ü  WIN ü  WIN #yamtour @yammer
  • 32. » Best Practices to Achieve Success 1.  Go big or go home 2.  Leverage profiles – find expertise 3.  Make the system accessible 4.  Give people permission to collaborate 5.  Track results: •  Use a tag #yamwin or #yammersuccess to track value 6.  Look beyond productivity and efficiency 7.  Executives, lead by doing 8.  Celebrate value 9.  Be patient 10.  Align to business processes #yamtour @yammer
  • 33. » QUESTIONS? #yamtour @yammer
  • 34. » Yammer Demo Ross Hill, Manager CSM #yamtour @yammer
  • 35. » Deloitte Case Study Simon Townsend, Innovation Manager @wittering #yamtour @yammer
  • 36. » NAB Case Study Simon Terry, CEO of HICAPS #yamtour @yammer
  • 37. » Sydney Customer Panel Ross Hill Andy Hedges Manager CSM Director, Shopping Centre Mgmt @rosshill @andrewmic Joe Robens Andy Ridley IT Strategy Manager CEO @joe_robens @earthhourandy Annalie Killian Director of Innovation & Social Business @maverickwoman #yamtour @yammer
  • 38. » Melbourne Customer Panel Ross Hill Simon Terry Manager CSM CEO, HICAPS @rosshill Pete Williams Annabel Rees CEO, Deloitte Digital Head of People @rexster Bernie Sheehan Digital Skills Development Manager @bernie_sheehan #yamtour @yammer
  • 39. » Booths & Demos YAMMER FOR TECHNICAL YAMMER FOR INDUCTION & RESEARCH & EXECUTIVES SUPPORT EVENTS TRAINING DATA ANALYTICS EXTERNAL ADMIN YAMMER COLLABORATION MOBILE NETWORKS FEATURES INTEGRATIONS WITH PAGES #yamtour @yammer