The document discusses the benefits of social collaboration technologies in the workplace. It summarizes views from several industry analysts that predict increased adoption of social tools for business communication and collaboration. The document then outlines Atos' approach to social collaboration, called "Zero email", which aims to reduce workplace email use. Atos provides examples of deploying social collaboration solutions for various clients and shares the benefits experienced, such as increased productivity, employee engagement, and speed of communication.

1. Atos in Social Collaboration
Incorporating our Zero emailTM offering

2. Business gets social.. What the analysts say
Gartner:
… By 2014 refusing to communicate via social channels will be as
harmful as ignoring emails or phone calls is today. By 2016, most
collaboration applications will be equally available on desktops,
mobile phones, tablets and browsers and corporations will
routinely expect managers to be available by voice, video and text
16/7/365
IDC:
…Enterprise adoption of social software has accelerated over the
past few years as companies look for competitive advantage
through productivity increases generated by the use of social
tools in building a more collaborative and knowledge sharing
environment.
Forrester:
…in 2011 a 60% of firms had social technology investments.
Integration into Information Workplaces is a necessary step
before social technologies can have broad-based business impact
for the enterprises that use them.

3. Has email had its day?
Processing emails is increasingly eating free time in evenings and
weekends
Management by email is creating distance between teams and
management which diminishes engagement
Email interruption has become a barrier to effective meetings and
team work
Email interruption has become a barrier to focus on important versus
urgent issues creating stress and feeling of inadequacy
New generation communicate differently at home and expect the
same at work: only 11% of 13 to 19 year olds use email to
communicate with their friends.

4. CEO Sponsorship is a crucial driver for change
‚We are producing data on a massive scale that is fast
polluting our working environment and also encroaching
into our personal lives.
At Atos, we are taking action now to reverse this trend, just
as organizations took measures to reduce environmental
pollution after the industrial revolution.
Our ambition is to be a ‘zero email’ company within three
years.‛
Thierry Breton CEO
Atos
February 7th 2011
Our Zero emailTM
ambition was so
significant that it resulted
in over 3.5 million hits on

5. What will Social Collaboration bring?
• Facilitate business functions at different levels by connecting people with
Productivity
+ Revenue relevant knowledgeable peers and content
- Cost • Better leverage information for business optimization, making processes
more agile
+ Margin
• Reduction in the costs of managing information by employees.
Collaboration
• Easy integration of processes on a global basis and across functional
The Social boundaries
Organisation • Create extended team within the company and with a larger ecosystem
• Following a more natural collaboration and communication workflow
satisfaction
Employee
• Better work – life balance
Great Place • Increase the number of people feeling connected & engaged
to Work
• Giving knowledge a face and a name, be recognized
Innovation
• Be able to inform people in real-time and get feedback and ideas
Fresh Ideas
• More innovation, more agile, more efficient, more effective leading to
Start Here! shorter time-to-market and better results.

6. Four tracks to Social Collaboration
1. Process 3. KPI
Tooling and Email measurement
optimisation and social adoption
2. Enterprise Social 4. Change and
Network (ESN) Communication
deployment and
adoption of email free
communities

7. London 2012 – Zero email certifiedTM
• We believe emails in processes are either
extraneous or in place of workflow
• Atos has developed a maturity model to
show up and remove the emails present
• The Atos Olympics SIEM process is our
first process to be Zero email Certified TM

8. Atos as a use case
Tangible benefits from our internal program
•Greater • New hires • More
Operations -Team work
speed to are able to productive
respond! operate from team working
HR – New Hires
Day 1
Sales - RFI
•Quick access to • Quick • New way of
relevant integration into management
information relevant style through an
communities open
through tagging
• Pro-active communication
and ratings
suggestions on • Reduced time-
• Experts relevant to-market due to
identification information for the team
done in advance work and mobilization
•Easy to produce professional • User
docs with various development friendly, conveni
stakeholders (colleagues, ent and speedy
trainings, docs) – work is fun!

9. Atos example deployments
• Pharmaceutical
• Internal social collaboration based on Sharepoint/Newsgator
replacing corporate intranet
• Media
• Google Apps and MS office cloud deployment for 40,000
employees
• Public Services
• Innovation team deployed blueKiwi to increase collaboration
around technological advancements of the organisation
• Energy & Utilities
• 40,000 strong communities on blueKiwi platform. Innovation,
communication, HR

10. In summary
• Industry analysts predict a strong move to integrated social
technologies accessed through more mobile devices
• Email is no longer the most efficient way of communicating now there
are more current tools in the marketplace
• CEO sponsorship is crucial to an organisations social strategy
• Social collaboration brings significant benefits to an organisation
• Atos four step proven methodology can help you
prepare, decide, implements and maintain your social ecosystem
including our differentiating Zero emailTM based analysis and process
certification.

11. And most importantly
Social Collaboration is not just a trend.
It is happening today.
If you choose to ignore it, it will come
anyway!

12. The next steps
We offer an initial exploration meeting to deliver the following:
• An in-depth view of our Social offering
• Review your current landscape
• Identify priorities
• Key benefits for your organisation
• Recommendations report
www.atos.net