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1. 1–1
Fernando Cabrera Mir
Fred Voglewede
Spring 2017
Seminar on Corporate
Social Responsibility
(CSR)

2. 1–2
BUSINESS ETHICS & SOCIAL RESPONSIBILITY
Introductions:
● Student introductions
● Instructor profile (Fred)
● List with names and e-mail addresses
● Send resume or profile
● Teams
● Lead
● Coop Project
fermin@hotmail.es

3. 1–3
¶ Bi-cultural Strategy consultant and teacher with a strong analytical and financial acumen.
¶ Trainer and mentor for cross-functional and cross-cultural teams managing change to get results.
¶ Line management and consulting experience in more than 30 countries (developed and emerging).
¶ Wide array of experience in Industrial, Capital Goods, Service, Consumer and Retail markets.
- Education: MBA International Business (Notre Dame)
BS Chemical Engineering.
BA Liberal Arts (Philosophy, Pre-Columbian History).
- Academic Experience: U. Iberoamericana MBA Strategy
MBA Ethics & Social Responsibility
MGIT Managing Technological Innovation
U. Anáhuac EMBA Marketing, Strategic Planning
U. de las Americas Micro-Economics, Marketing, Ops. Research
- Work Experience:
V&A Consultants CEO Profit Improvement Strategies
Corruption Control C. CEO Prevent and Stop Corrupt Practices
Interim Management: - Grupo Gondi
- IBM Consulting Group
- Camesa / Wire Rope Industries
Wal-Mart (CIFRA Group) Strategic Planning and Image
Advertizing
Sonoco International Sales & Marketing
Strategic Planning
McKinsey & Co. Consultant (MX, SF, NY)
Syngenta (ICI) Market Development.
Profile: FRED VOGLEWEDE

4. 1–4
BUSINESS ETHICS
Evaluation (1st Half):
● Class Participation 20 %
● Assignments 20 %
● Team Projects 20 %
● Course Projects (Individual) 40 %
● COSUCOOP (TBA)
We will also emphasize teamwork, and draw heavily on
your background and experience.

5. 1–5
GROUND RULES
● Classroom T 104
● ~ 2 x 105 minute sessions
● Cell phones, tablets, laptops for class use only
● Participation, assistance, late arrivals, make-ups
● Various assignments (TBA)
 Readings, videos for discussion
 In-house research
 Team projects
● Course project (individual)
● Coop project (teams)

6. 1–6
TEAMS
● Teamwork
● Diversity
● Synergy
Paulina
Cecilia UA'11 Ind Engng Ford Purchasing DuPont Coatings
Miguel St. Mary's TX'09 Fin, Risk, Mktg (3) CitiBanamex Int'l Desk Merrill Lynch
Carlos S UIA'07 EE & Comp Schneider Qual Mgr EEE, P&G
Angel ? '02 Ind Engng Ford Engng, PDev
Ricardo M UP'05 Fin & Bank Cereales y Pastas KAM W-M, Ched, CM
Arcor, Kraft
Alejandra ITESM STA FE'11 Bus Ad Liverpool Purchasing
Carlos H UVM'11 Ind Engng Ford Purchasing
Rosalia UIA'14 Ind Engng Pepsico Fin Plng
Hugo UNAM'00 Acctg UIA A/Rec DESEM y Pedag.
Alfonso UA'10 Fin & Bank HP KAM Femsa, BimboMerck
Victor L ITESM CDMX'? Mech & E. Engng Ford PD Germ. Thai
Noemi EBC Toluca'11 Mktg 3M Mktg & Com Finactiv, Tese
Alejandro UP'13 Intl Bus. Banregio Cust Serv Train!, Best Buy
César IPN'03 Ch Engng Ford Body Shop Mfg Engr, Pross
Janelle ITESM Toluca'10 Ind Engng & Syst Volaris HR
Ricardo C UIA'97 Law G. Asesor Neg. Admin Dir. Puebla Govt.
Alexiz ITESM Toluca'14 Intl Bus. Ford Purchasing Qualamex
Iván UIA'11 Civil Engng NAVAN Constr. Demolitions Gr. Quiero Casa
Oscar IESCA'07 Bus Admin UIA Admin. Serv. Esc. HSBC, STDR
Luis Tepeyac'04 Ind Engng Liverpool Logistics Wal-Mart
Luz ITESM'10 Acctg Nearshore Finance Plafinal
Cintia ITAM'06 Acctg & Fin Gr. BioFields Acctg Coord E&Y
Daniel
Michel UIA'11 Ind Engng Elara Com. AfterSales Loyalty Trib. Agrario
Francia Santiago Cali'11 Chemistry Qualamex (cosm) QC, R&D CO Ind & Autom.
Jorge Anáhuac'05 Mktg Liverpool Purchasing Reforma
Antonio EBC '01, Bonampak'05 Fin, Tourism Gr. Salinas Adm & Fin STDR

7. 1–7
Things to Think About:
(Difference from most texts and authors)
1) Top Management viewpoint
2) Global landscape, language & cultural considerations
a) Ethical Universalism
b) Ethical Relativism
c) Integrative Social Contracts
3) Multinationals vs. Local Businesses
4) Threshold Businesses
5) Short vs. Long Term
6) Talent & Leadership Deficit
BUSINESS ETHICS & SOCIAL RESPONSIBILITY

8. 1–8
Corporate Social Responsibility (CSR)
Responsabilidad Social de la Empresa
What it is… What it isn´t…

9. 1–9
BUSINESS ETHICS
Why Ethics?
We are learning how to Let’s focus on
Do things right Doing the right thing

10. 1–10
WHAT DO WE MEAN BY BUSINESS ETHICS?
● Application of general ethical principles to
• actions and decisions of businesses
(codes of ethics)
• the conduct of their personnel
(codes of conduct)
● Are not materially different from ethical
principles in general
● (business actions are judged in the context of
society’s standards of right and wrong)

11. 1–11
WHERE DO ETHICAL STANDARDS COME FROM—
ARE THEY UNIVERSAL OR DEPENDENT ON LOCAL
NORMS?
The School of
Ethical
Universalism
The School of
Ethical
Relativism
Integrated
Social Contracts
Theory
Sources for Ethical Standards

12. 1–12
The School of Ethical Universalism
Ethical Universalism
● Holds that common understandings across
multiple cultures and countries about what
constitutes right and wrong give rise to
universal ethical standards that apply to all
societies, all firms, and all businesspeople.
Effect on Business Ethics
● Whether a business-related action is right or
wrong is judged by universal standards.

13. 1–13
The School of Ethical Relativism
♦ Ethical Relativism
● Holds that differing beliefs, customs, and
behavioral norms across countries and
cultures give rise to multiple sets of
standards of what is ethically right or wrong.
♦ Effect on Business Ethics
● Whether business-related actions are right or
wrong depends on local ethical standards.

14. 1–14
Examples of Ethical Relativism Issues …
The Use of
Underage
Labor
The Payment
of Bribes and
Kickbacks
Relativism
Equates to
Multiple Sets
of Standards
The Use of
Local Morality
to Guide Ethical
Behavior
Variations in
Ethical Standards

15. 1–15
● Meaning
● Influencers
● ? Qualities
● ? Synthesis
LEAD
● Leadership
● Vacuum
● Reexamine:
● Government
● Business
● Society
● Influence
spheres
● Family
● Neighborhood
● School
● Work

16. 1–16
For 18 March:
● Your (Vision, Mission) Values (& Objectives):
● Your Ethics & Conduct Codes
● Discussion:
● How are these aligned?
● Or are they disconnected?
● Watch & Comment:
● https://www.youtube.com/watch?v=vmVu66Fpd9U
● https://www.youtube.com/watch?v=y9VAY6HJ2R4
BUSINESS ETHICS & SOCIAL RESPONSIBILITY