Interview in the Comdex Times of your esteemed Prof. Vinod V Sople's (Director at ITM SIA Business School - Mumbai). An impressive article sharing his views on "Working Smart, Just Not Hard" A must read!

1. COMDEX Times
Price ` 10/-
A Monthly Journal on
Management ideas
December, 2012
Volume XVIII
Pages 16
Visit us at www.biztantra.in
Issue 12
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Interview of the Month
Editorial
S
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Prof. Vinod V. Sople
Director
ITM-SIA Business School,
Dombivli Campus, Navi Mumbai
Ü
2
Interview of the Month Ü
3
Working Smart, Not Just
Working Hard
Corporate Governance Ü
5
Business Ethics & Corporate
Governance
Managerial Economics Ü
8
Fundamentals of Managerial
Economics
Stress Management
Ü
9
Stress Management
Books Corner
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11

2. C MDEX
Times
A Monthly Journal on
MANAGEMENT IDEAS
Volume XVIII
No. 12
Publisher
December, 2012
R.K. Gupta
Founding Editor
Late Sh. Pradeep Kapoor
(1961-2009)
Editor
Rahul Gupta
Consulting Editor
Dr. S.G. Deshmukh
Director, IIITM, Gwalior
Area Editor (Marketing)
Dr. Sanjaya S. Gaur
School of Business, Auckland Univ. of Technology,
New Zealand
Associate Editor
Yoginder Singh
Graphics Designer
Rishi Ballabh, Selma Ramanan,
Marketing
Ishwar Saini
Advisory Board
Prof. N D Burns
Dept. of Mfg. Engg. Loughborough University U.K.
Prof. Suresh K. Goyal
Decision Sciences & MIS Dept. Concordia University, Canada
Prof. A. Gunasekaran
Dept. of Management, University of Massachusetts, USA
Dr. Hong Kim
Prof. & Dean, Graduate School of Venture, Hoseo Univ., Korea
Mr. Vijay G. Kalantri
President, All India Association of Industries (AIAI) Mumbai
Dr. Kiran Momaya
Dept. of Management Studies, IIT Delhi
Prof. Abid Haleem
Dept. of Mechanical Engg., Jamia Millia Islamia, New Delhi
Prof. Rambabu Kodali
Mechanical Engg. Department, Birla Institute of Technology & Science,
Pilani
Dear elite readers,
It gives me great pleasure to greet you on the occasion of Merry Christmas and Happy
New Year 2013 and present to you the December 2012 issue of our monthly journal
COMDEX TIMES – Management Ideas.
Our aim is to acquaint you with the latest ideas and innovations in the field of
Management, through interviews, research papers and articles by management professors
and faculties. This month, we have brought to you an enriching informative rendezvous
with Prof. (Dr.) Vinod Vasant Sople, Director, ITM-SIA Business School, Dombvili
Campus, Navi Mumbai. A man with vast genius and long industry & academic
experience, Prof. Sople is also Chief Editor of 'International Journal of Business Insights
and Transformation', 'Supply Chain Pulse' and 'WEALTH –International Journal of
Money, Banking and Finance'.
Noble, Honest and integrated citizens are the base for the developmental process for any
nations. Thousands of underhand deals are struck everyday and go unreported or
unnoticed. There is hardly an institution, which has not at some time or the other been
either involved or suspected of some foul play. Even companies which started off with
intentions to do business in an ethical manner have had to compromise their principles due
to the highly politicized and bureaucratic business. In his article on Business Ethics and
Corporate Governance, Prof. Lalit Chande identifies the causes of unethical practices
prevail in the business and why they are tempted towards such practices. With the help of
MBA fresher to know the ethical practices in business so that they get the idea of practical
research and by that they interact with the corporate and business world and get practical
exposure as well as the understanding the burning issues of the current time.
Every manager aspires to run his /her organization to maximize the benefits of the firm.
Managerial Economics is the art and science that applies economic theory and methods to
business and administrative decision making. In the article on Fundamentals of
Managerial Economics, Prof. Prashant Kulkarni defines that Economic Theory
integrated with the decision sciences and various management disciplines form the core
on managerial economics course and thus a key element in the evolution of an effective
manager.
Stress is the state of mind. When tolerance level is unable to cope up with the pressure,
stress is produced. Since the tolerance level of human beings varies, the level of stress also
varies. In the next article on Stress Management, Prof. Shiv Kumar Gupta tells you
about causes of stress and need & tools to manage stress.
Finally, to update you on the latest books on Management, we have brought to you some
new titles of Biztantra in the Books Corner. We hope that the erudite and scholastic views
of the scholars will enrich your knowledge and curiosity in the streams of management.
We gratefully acknowledge the research papers and articles from eminent scholars of
management and publish them free of cost, thus enable spread their views in 22000 copies
of this journal throughout India.
Regards,
Prof. B. Mahadevan
IIM Bangalore
Dr. Karuna Jain
Shailesh J. Mehta School of Management, IIT, Bombay
Mr. K K Muthu
Management Consultant, New Delhi
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Email:- yoginder.singh@biztantra.in

3. Interview of the Month
Working Smart, Not Just Working Hard
leader in professional education, whose mission is to impart
futuristic and comprehensive education of global standards with
a high sense of discipline and social relevance in a serene and
invigorating environment. We have achieved a growth of over
200% in our applications received in the last five years and over
40% growth in applications compared to last year's. We offer a
high quality education, thoroughly researched, carefully planned
and delivered with serious focus. We provide a supportive
environment, caring faculty and staff committed to student
success especially for those who need extra help to thrive. We
offer programs that lead to careers in financial institutions, real
estate, automotive, FMCG, healthcare/biotech, telecom,
transportation and many other such fast growing sectors.
Q. 2. What are your views on the current business
environment?
Prof. Vinod V. Sople
Director
ITM-SIA Business School,
Dombivli Campus, Navi Mumbai
The business environment has become more complex.
Technology, economics and market dynamics are deeply
entwined. Today's business manager is required to assimilate
torrents of information and data, develop actionable insights at
lightning speed and perform as part of large teams, often spread
across geographies and time zones. With this increasing
complexity, managers are no longer distanced from customers –
everyone in an organization, regardless of position has a moral
responsibility of enabling customer delight & highest levels of
customer satisfaction.
P
rof. (Dr.) Vinod Vasant Sople is Director at ITM-SIA
Business School, Dombivli Campus. He is head of Center
for Supply Chain and Logistics Research at ITM Business
School, Navi Mumbai. His areas of research are Marketing
Management, Intellectual property Rights, Logistics and Supply
Chain Management. He received Ph.D. Degree in Management
from University of Pune. He obtained his Bachelor's Degree in
Mechanical Engineering from Visvesvaraya Regional College of
Engineering, Nagpur and Master's Degree in Business
Administration from University of Pune. He was associated with
industry for twenty five years and worked in Grindwell Norton,
Crompton Greaves, Chicago Pneumatics, Amtek Projects, Gujarat
Perstorp etc in various capacities handling assignments in
functional areas of marketing, distribution, customer service,
projects and product management etc. He had over a decade of
experience in teaching of various management subjects in the BSchools in the country and abroad. He contributed several
research papers and articles in leading management journals and
magazines. He authored books tilted 'Logistics Management,
'Managing Intellectual Property', 'Legal Aspects of Marketing in
India', 'Business Process Outsourcing' and 'Supply Chain
Management'. He is a Chief Editor of 'International Journal of
Business Insights and Transformation', 'Supply Chain Pulse'
and’Wealth-International Journal of Maney, Banking and
Finance’.
Q. 3. What is your pedagogical approach towards preparing
your students?
Geared towards providing a compelling student experience, we
take pride in our “student-centric” approach – a concept that has
now evolved into a hardwired culture of how we value students –
our most precious customers! With a strong academic
foundation complemented with an equally powerful career
development program. Our pedagogical approach focuses on
case-based learning that tests the students' ability to analyze,
assess and act by putting them in the decision-makers position.
Our faculty guided Industry Immersion program at the end of the
first year gives students the opportunity to apply their
knowledge in a live business environment before coming back to
the institution to share their leanings.
Q. 4. What about your foreign partnerships?
Our partnerships with international universities and schools
from US, UK, Europe & Asia deliver- knowledge transfer, program
development and student exchanges. These affiliations help
in keeping the curricula updated, bring in internationally
acclaimed faculties and in developing new programs. Some
of our partnerships and associations include: Southern New
Hampshire University USA, Queen Margaret University UK,
Groupe ESSCA France, EMI Normandie France, Georgia State
University USA, University of Reading in the UK, First Media
Design School, Singapore.
INTERVIEW
Q. 1. Tell us about ITM Group.
The ITM Group of Institutions has a thriving and vibrant
population of students in its campuses across the country who
create a unique community atmosphere encouraging serious
study and personal development. With the able support of its
experienced full-time faculty members and several visiting
faculties to give students the vital global edge, ITM is steadily
moving towards fulfilling its vision, that of becoming a global
C MDEX
Times
December, 2012
Also, we have strong relations with global institutions,
companies and professional bodies such as Chartered Institute
for Securities & Investment, UK (CISI), Professional Risk
3
ANAGEM ENT

4. Interview of the Month
Managers International Association (PRMIA), Financial Planning
Standard Board (FPSB), FINRA, ICMA Centre and many more
provide students with fantastic opportunities to understand
markets from diverse perspectives.
potential business barriers. To achieve this, the organization
needs to be flat, dynamic and very flexible. The business
processes need to be interrelated with a process leader in place.
There is a need to establish continuous cross functional flow to
enable smooth operation between each process.
Q. 5. What is the innovative technique for training program
participants at ITM?
Q. 9. You have introduced a new chapter on 'Cloud
Computing (CC): Enhancing Marketing Effectiveness' in
your best- selling book on 'E-Marketing: Text and Cases'.
We have setup a state-of-the-art Live Securities Dealing Roomthe first of its kind in India, and the 6th in the world (at it's
inception), for training program participants in a real-time, live
market environment simulation. The Dealing Room provides
hands-on, real-world training in Securities, Derivatives,
Commodities and Foreign Exchange trading. This setup features
actual exchange software from NSE.IT; live data feeds from
Moneyline Telerate and the Industry-standard in analysis and
charting tools from Spider Software. This Dealing Room is the
centre-piece of the PGDM iConnect - FM program, and is also used
to train PGD (Finance) students in advanced electives.
Cloud computing is new consumption and delivery model for IT
services. It is based on Internet protocols. Cloud computing is a
means of using the Internet for your computing needs, where
resources and software are basically provided to you over the
Internet and you are charged for the amount of service you. It is
similar to the electricity grid. So with cloud computing one
does't have to worry about maintaining the hardware .You are
charged only for the time you are using the applications unlike
the traditional services and all the upgrades are automatic.
Cloud computing is a service that allows the access of data,
software applications or computer processing power from a
cloud of online resources. It enables access for individual users
of data, software applications from any device as well as
allowing the big organization to reduce their capital cost when
buying software and hardware as a utility service. It lets you
access all your applications and documents from anywhere in
the world and involves provisioning of dynamically scalable and
often virtualised resources. The cloud ecosystem enables
marketers to drive effectively and respond faster to the market
dynamics.
Q. 6. How can we meet the challenges of academics and
practical education in management?
The goal of a higher education is a better career. So we go beyond
course-based learning in your field of study to teach you the
critical research, problem-solving and team skills you'll need to
succeed in the real world. It's a big reason why over 90% of our
available post graduates college-wide find a job in their chosen
field after graduation. We combine challenging academics with
practical education that delivers a graduate who is ready to make
an impact in their career from day one. Degrees designed for
today means -- having confidence in knowing that you have
trained for a career that employers need; gaining valuable work
experience in internship and capstone projects which provide
networking opportunities and potential job opportunities;
having the ability to perform tasks in your current, new or future
workplace that you might not have been able to accomplish prior
to graduation.
Q. 10. Your views on the increasing use of Social Media in
Marketing.
Today Social Media is the fastest growing category of Internet
Marketing in terms of attracting new users. For example,
Facebook has more than 250 million users and 120 millions
users log onto Facebook every day. The previous conception
was that social media was for Gen-Y high school and college
kids. However, the reality is that two-thirds of Facebook users
are out of college and the fastest growing demographic segment
is those 35 years and older. It is about people, community,
participation and shift from monologue to dialogue. It has
changed traditional media and marketing. In the past the term
“media” was used for the way to communicates to others. It also
called as interactive media. Today, as applied online, new forms
of media have emerged that not only allow one to communicate
to others, but allow the recipient of the message to interact with
the author. In traditional forms of media such as television,
radio, newspapers, magazines, and billboards, the author sends
their message to many people and is often disengaged from any
reaction about the message. New social forms of media such as
blogs, wikis, and online communities allow the receiver of the
message to interact in real time with not just the author, but also
with a community of individuals. Today there are different types
of Social Media namely Facebook, LinkedIn, Google, Yahoo,
Myspace, Youtube etc to communicate and get interactions. As
more users turn to friends and connections to get answers to
their questions, search engines are working hard to build social
signals into their algorithms. Staying on top of social media is
about working smart, not just working hard. MI
Q. 7. What do you perceive the role of digital media in various
fields?
The way brands reach out to customers has changed ever since
Digital Media because so popular. Consumers & businesses are
increasingly shifting their attention from traditional marketing
media-television, radio, and print publications--to digital media.
Today, companies must connect with customers and other
businesses through digital channels and adjust their marketing
mix in order to succeed. Digital marketing budgets are increasing
dramatically, and digital media campaigns are becoming a pivotal
part of effective marketing plans.
Q. 8. What should the business firms do to strengthen their
customer base?
Today the customer is looking for service and support to be made
available any time and any where. The industry must create a
single customer view by correlating data from each access
channel for continuous access and up gradation. Business firms
need to analyze the existing data for customer's future behaviour.
There is need to apply the customer knowledge to deliver unique
personalized experience to the customer. There should be
navigation and an operational team that includes a customer
liaison who will monitor the operational flow and counter the
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5. Corporate Governance
Business Ethics & Corporate Governance
corporate scandals boforce and the issues of black money
which are the few examples or glimpse or point percent issues
which are coming on the surface.
INTRODUCTION
The sober way of defining ethics and moral values would be not
to distinguish between the two and say that they describe what
is right and what is wrong in human behavior but in the given
situation what ought to be is also very important. According to
Thomas carratt “Ethics is the science of judging specifically
HUMAN ENDS and the relationship of means of those ends. It is
also the art of controlling means so that they will serve
specifically human needs”. It is rather difficult to generalize
and prepare the specific frame for the behavior in all condition.
So many intellectual people have given the theory for the
behavior and conduct where values plus knowledge equals to
ethics.
Most of the colleges and universities they have started to teach
ethics as subject and such conferences are also a great help to
understand the issues but the question is to inculcate ethical
and pious behavior which can became the part in individual,
religious and collectively in the activities and decision making
process of the business.
SOME SOCIALLY PANIC PRACTICES–SCHAMS–FEW
EXAMPLES
Be it the rail-road 'robber barons' in the US,
The zaibatsu in Japan
Thousands of underhand deals are struck everyday and go
unreported or unnoticed. There is hardly an institution, which
The Russian oligarchs
has not at some time or the other been either involved or
The Korean chaebols
suspected of some foul play. Even companies which
If the ethics
India found itself in the center of such
started off with intentions to do business in an
and values are not to be
protests in 2010-2011 over the scam in
ethical manner have had to compromise their
inculcated naturally in
2G spectrum allocation to telecom
principles due to the highly politicized and
human behavior then the whole
companies. By magnitude of loss to
beauraucratic business..
exchequer – over US$ 40 billion – this
structure of the society, government
The dimension of the routine life has
scam was reported to be the biggest
been greatly influenced by the and the public system may collapse and
in democratic India.
Liberalization, Globalization and destroy the whole beauty. Specifically in
The US-based Union Carbide
Privatization, the policy accepted by the the area of business, ethical reforms are
Corporation (UCC), the parent
Government in 1991. Basically nature of
need of time to prevent country to close
company of UCIL-welcome and host
human being is very much rational and destruction and to stop the crime, bribe,
by the Indian Government where
selfish from the birth and try to satisfy
corruption and to feel our country a
more than 25000 workers were killed
their needs and wants by hook or crook
matter of pride as she is known for
in Bhopal plant
and for that they don't mind even to
the spirituality and ancient
compromise with the eternal and morale
Coffin
great heritage.
established values of the society. The
Chara
paradoxical part is as Human in individual life very
Boforce
much religious and even try to follow the ethical norms
but collectively and at the time of taking decision in business
Naranpura bank
they hardly take account of extend of human suffering and
Satyam computer
their action might cause in the society. Man is the bundle of
Ketan parekh
wants and tries level best to even satisfy even psychological
Bullet proof jackets
needs too and in that competition everybody run behind
luxuries and consequently so many social, economical and
Kanimozi
national problems arises out of this lust and goose chase and
A-Raja ……….etc.
ultimately resulted in to greed which has no end. The cause and
solution is with the ethical and moral conduct as they are the
They all exemplify smoky backroom dealings and patronage
base of human relations and it can only save the society from
politics. The flow of favoritism from government to certain
the huge disaster.
(usually large) business corporations in exchange for funds to
important politicians and key bureaucrats. Yet, whenever such
If the ethics and values are not to be inculcated naturally in
a nexus is unearthing, a huge public outcry follows - as if such
human behavior then the whole structure of the society,
things have never been heard of before. The uproar and the
government and the public system may collapse and destroy
movement of Ann hazare and fast was also the result of Extreme
the whole beauty. Specifically in the area of business, ethical
level of unethical practices.
reforms are need of time to prevent country to close
destruction and to stop the crime, bribe, corruption and to
CAUSES OF THE UNETHICAL AND CORRUPTION
feel our country a matter of pride as she is known for the
PRACTICE IN BUSINESS
spirituality and ancient great heritage. Today the scam like
The question was asked to the business people: Why most of
Ghanschara, 2G spectrum, sports scam, Enron and other
the people (Business Houses) want to conduct their business
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6. Corporate Governance
fresher to know the ethical practices in business so that they get
the idea of practical research and by that they interact with the
corporate and business world and get practical exposure as well
as the understanding the burning issues of the current time.
ethically; somehow they are tempted to deal unethically in the
business, why?
The causes were explained by the 100 responded from SMES
like these………..
Lowering the cost
Another implied objective is to dynognise this severe and panic
problem minutely and put these all reasons before the
researchers and government officials or even to the concern
authorities to prepare such laws or policies which curtail
directly or indirectly this social and economic curse and make
India free from the clutches free, consequently feel India, really
a country or land of peace and harmony not the land of cunnings
or scams.
Meeting the expenses
SCOPE OF THE STUDY
Survive in competition
Issues which are being studied can be referred by the all
intellectual people and officials gathered here in the 2nd national
level conference and may be beneficial to the corporate houses
and the teaching fraternity and the MBA trainees in the long run.
The out come has greater impact directly or indirectly to
improve decision makers or policy makers who play the major
and important role for creating development friendly
atmosphere. The policy and law concern with the business and
corporate policy must be structured in such a way that the
people find it easy to practice ethically and integratedly in their
routine operations. The study provides sound foundation for
future study also. The further research can be done for whole
Gujarat or Entire India to get the perfect ideas about the
temptations of business people towards the unethical practices
and even to add some more aspects in the questions relate with
the government policy or the prevailing laws concern with the
issues.
For making extra benefits
Saving time and complete the task in urgency
High tax structure (VAT) and complexities
Improper Government policy
Profit maximization motivates instead of welfare attitude
Customers are not ready to pay the tax and
Making their name very famous in the market
Government policy and procedures
Not practical tax structure
Redtapism and strict behavior
Very complex procedure for sectioning loan, subsidies,
grant
Undue query and delay in taking action by the authority
Law and regulations are not practical and development
friendly
Everybody practice and progress why should I alone, just
flow along
Intentional delay tactics by the power orientated people
RESEARCH DESIGN
Neither the customers nor the traders wish to issues bills
to save the taxes
The study is base on the descriptive research design where
questionnaire tool is being used to come on the conclusion. The
data has been generated from the 100 respondents the Small
and medium scale industries and business people of Rajkot city
only to fulfill the purpose of the paper. The primary data
resource has been used for the fulfillment of the purpose.
External and internal factors pull to practice unethically
Every body wants to enjoy the life with full luxury and no
compromise even with the standards
No threats of law
System itself is corrupt
1. The Primary Data
The Primary data was collected by the means of
questionnaire administration. The MBA fresher
(Management Trainees) were sent to business houses of
Rajkot city personally to contact and to fill the questionnaire.
Because of severe competition in the market
Honesty is not rewarded even at last and mostly punished
so why to practice honesty and ethics
Greed and temptation for earning much
2. Population and the Sample Size
The respondents were from the Rajkot city only as it is the
capital city of Saurashtra region and Automobile hub too.
The 100 respondents were selected from various business
class people so that each section can be represented and we
can get the ideas or causes of unethical practices from
each section. The samples size was taken so far as the
convenience of the Management Trainees are concern.
NEED AND OBJECTIVE OF THE STUDY
Noble, Honest and integrated citizens are the base for the
developmental process for any nations. The India is the country
which is known for the great heritage and role model practices
by so many spiritual and social leaders they have depicted the
path of honesty and integrity by not preaching but practicing in
their own life. The questions arise why the people of business
forget this reality? With the help of this study the young
generations who are directly or indirectly look this all issues
and may be tempted to practice such unethical practices in their
individual life too. The sole purpose of this study is to identify
the causes of unethical practices prevail in the business and why
they are tempted towards such practices. With the help of MBA
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3. The Sample
The sample consists of 100 business houses – represented
by small and medium business people who are
manufacturers, traders or semi wholesalers. The business
people from FMCG, Electronics, Export business houses or
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7. Corporate Governance
hotel and tourism industries too. They are mostly contacted
personally to collect the data with the help of questionnaire;
some students were sent the questionnaire and get them
filled through e mails as well as the telephonic interviews
conducted too.
huminity, religion without sacrifice and politics without
principles” of no use.
4. The Sampling Method
Important opinions and the reasons behind unethical
practices have been collected from the respondents by
convenient sampling methods only to understand the ground
root reality.
Practicing morality and become the role model is the most
important in the family, society, government officials or
teachers or a professors in a given filed of karma. Today
young generations need role model if they come across
such practicing people even no need to teach or inculcate
separately, they see, feel and never hesitate in
implementing. That is the reason why it is spoken that
“values and ethics are not to be taught but caught”.
5. Data Analysis
REFERENCES-LITERATURE REVIEW
The analysis of the data is the core part of the research.
Scientific methods have been used nowadays to get the output
or study made authentic and can also sufficed the purpose
what the study meant for. Here the data were analyzed by
manual methods as the clinical research approach has been
utilized to know only the reasons behind unethical practices
in business in Rajkot city only
6) Limitations of the Study
No research is perfect but it opens the new horizon for further
study and find out the better way of finding out the conclusion
and out put. The study had the some impediments as follows.
Definition of the bribe or corruption or unethical practice
is not clear so confusion
So far as the time constrain is there so only the data has
been collected from the Rajkot city only
The purpose of asking the question is to understand only
the causes of unethical practices so many dimensions
were not included in the study
The data have been collected from the primary resources
and first hand information so the handy information may
not give full justice to be included all relevant sources
The respondents have been contacted on the basis of
relationship and availability of the time and resources
The sample may not represent population
In this conference and among the august and most intellectual
educationist and industrialist audience I would request u all to
think about the issues which may be pondered and think upon
indicated issues below and some authentic solutions can be put
in to practice to make the society corruption free.
The issues to be pondered include: Environment, Gender justice,
Corruption, Child Labour, Consumer grievances, Un employment,
Challenges to the law and Paradox in human behavior.
Bhisma Pitamah to Yudhisthir in Mahabharata “self interest is the
most powerful factor in the life of any one. The entire world is
pivoted only on this one factor.”
At last I would like to sum up with the thought of our most
beloved and respectable father of nation Mahatma Gandhi.
“Wealth without work, pleasure without conscience, knowledge
without character, commerce without morality, science without
Times
The case of Hewlett-Packard –Value Based
Management in the organization for “hard” and “soft”
Managerial Approach
Ethical choices in business- RC SEKHAR
Indian ethos of management by Jitatma Nandji.
Case and the study of Garg and Parikh 1995,
Chakraborthy 1995a (Indians) and from west
Macintyre 1981, jackal 1988
Corporate in India can not afford to be ethical
(Published in Management & Labour Studies,
February 2003)
Steidlmeier, P., 1999, 'Gift giving, bribery and
corruption: Ethical management of business
relationships in China', Journal of Business Ethics, Vol.
20, pg. 121 – 132.
Satyam
(Truth)
Ethics
Shivam
(welfare)
Economics
Sunderam (Beauty)
Aesthetics……… kalidas
Why the business or industry people tempted towards
unethical or corruption practices reluctantly-A study of
business people of – Rajkot city.
ABSTRACT
CONCLUSION
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HRD evaluation
December, 2012
7
Through the clinical research methodology here I have
tried my level best to understand the social panic problem
of corruption or unethical problems prevails in the Small
and Medium Scale Industries or Traders. The Research has
been carried out with the help of MBA fresher who have
been instrumental linkage to my research objectives which
can not be fulfilled without the response from the
industrial and business people of Rajkot. The Endeavor to
discover answers to intellectual and practical problems
through the application of scientific method through
convenient sample and tried to know only
the causes or reasons why the business or
industry people draw towards unethical
or corruption practices reluctantly. MI
Prof. Lalit Chande
Win++ Academy, Rajkot
ANAGEM ENT

8. Managerial Economics
Fundamentals of Managerial Economics
INTRODUCTION
Similarly any political turbulence in the Middle East raises the
oil prices. Normally analysts are concerned with the impact on
the costs of production in the industry. A government eyeing an
election may announce populist measures that in long run may
derail the macroeconomic structure. As a manager starts to
grapples with these questions, it starts the process of the
positive analysis. We are not concerned over the ideal policy,
what we are concerned is the impact of the current policy. Many
a times these policies are exogenous in nature. Therefore,
central to the idea of managerial economics, is the framework of
positive analysis.
Every manager aspires to run his/her organization to maximize
the benefits for the firm. In pursuit of this, managers need
certain prerequisites. These pre-requisites are in the form of
understanding the way markets work, how market forces create
both opportunities and constraints etc. Besides, the managers
also should be able to forecast prices for the goods they are
producing and be able to decide the production quantity for
goods, input resources and services relevant to their
businesses. Managerial economics is the science and art that
applies economic theory and methods to business and
administrative decision making facilitating the decision making
of the managers. It lays the ground rules enhancing the
effectiveness of management decision making. It enables the
managers to understand, recognize, and internalize the impact
the economic forces have on the organizations. Moreover, the
study of managerial economics will enable the manager to
predict and thus prepare for the outcomes generated by his
decision making. It links economic concepts with quantitative
methods to develop vital tools for managerial decision making.
A logical extension of this process is the recognition of the need
to formulate alternative policies. Should a firm reduce its
dependence on oil and switch to other alternatives. In such a
scenario a manager would be concerned with incremental costs
and benefits of the switch over. How should a firm cope up with
international agreements that threaten the existing the
industry and market structure to the detriment of the firm?
Should a government raise direct taxes or alter the tax structure
of indirect taxes? Central to these questions, is the development
of alternative policies and thus normative analysis. As the
process shows, it often involves a subjective element of
judgment weighing the costs and benefits of various options.
Thus we can define managerial economics as the application of
economic theory and analysis of decision science towards an
effective and efficient achievement of the organization’s
objectives. The objectives exist for any organization. Let us take
an example of a school. A school aims to provide education for
children. Education may be a right for any child irrespective of
its economic and social status, but the school too is constrained
in terms of its infrastructure and financial resources needed to
maintain the institution. If it has to generate surplus to maintain
and improve the existing facilities and standards of education, it
needs to collect fees.
MICROECONOMICS AND CORPORATE DECISION MAKING
Apple’s introduction of iPod was heralded as revolutionary
movement in music industry. JP Morgan in a report as early
as 2005 mentioned that potential profitability of Apple’s music
business rested not only on the firm’s ability to maintain
the dominance in the portable music player market but in
seeking to avoid profit compression resulting from the
commoditization of the good. The success of iPods has led Apple
to continuously drive in new products like iPhone and iPad.
Apart from the engineering breakthrough, economics drives the
development and marketing of the products.
ECONOMIC THEORY IN BUSINESS ADMINISTRATION
Business Administration comprises of disciplines like finance,
accounting, marketing, organization behavior, operations,
systems etc which study the different facets of business
environment, thus providing the background for firm decision
making. Marketing involves the understanding the consumers
make their buying decisions. Finance involves decision
making of capital allocation towards various departments.
Organization behavior seeks to understand the employee
motivations and decisions in pursuit of the organizational
objectives. Naturally, economic theory complements these
disciplines by giving an underlying framework to operate and
dissect the parameters influencing the firm. Economic theory
integrated with the decision sciences and various management
disciplines form the core on managerial economics course and
thus a key element in the evolution of an effective manager.
Besides the aesthetic appeal and utility, performance is the key
to consumer acceptance. The ability of iPods to solve the
creativity led problems of new music industry legislations and
copyright issues is a key factor in its success. The diffusion of
this model has the potential to upset Apple’s cart. The
marketing elements like positioning, segmentation, targeting is
all important.
In a study financed by Sloan foundation the researchers
examined the value division among various components of a 30gigabyte video iPod whose retail value was $299. The most
expensive component, the Toshiba hard drive, cost about $73.
The display module (about $20), the video/multimedia
processor chip ($8) and the controller chip ($5) were the next
expensive units. Estimation of the final assembly, done in China,
worked out only about $4 a unit. Further the branding and
positioning of iPod adds to greater value which Apple has
leveraged. 451 generic parts configured into a utility is Apple’s
contribution not merely in technological terms but also is sound
economics and earned $80 for Apple. Thus the good share of
Managerial economics deals with both positive and normative
analysis. Positive questions deal with explanation and
prediction whereas normative questions deal with what ought
to be. When WTO accord became effective in 1995, lot of
questions was being raised about the impact on the Indian
pharmaceutical industry and Indian agricultural industry.
ANAGEM ENT
8
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December, 2012

9. Stress Management
iPods value lies in the conception and design of iPod enabling
Apple to corner the largest value chunk of the supply chain
system.
MICROECONOMIC PRINCIPLES AND PUBLIC POLICY
DECISIONS
The Right of Children to Free and Compulsory Education Act,
2009, popularly known as the Right to Education (RTE) Act, came
into being in India from April 1, 2010 and is expected to lead to
revolutionary change in the education delivery through schools
in India. RTE mandates every child from 6 to 14 years of age has a
right to free and compulsory education in a neighborhood school
till completion of elementary education. The economics of
education rests on the fundamental premise of education
being an investment. Education is a good and has social
benefits. But pricing of education leaves the population
groups unable to afford these fees outside the system. The
market failure is visible and the government has to step in.
the Act is an attempt to enter in an area wherein market
forces will not be able to efficiently allocate resources to the
society. Irrespective of the criticisms about its limitations,
the Act is an attempt to solve the fundamental question of
allocation of resources given the scarcity of the good. MI
Prof. Prashant Kulkarni, Bangalore
Author of famous book on
Managerial Economocs Published by Biztantra
Stress Management
N
ow a days in business world, only best is recognized
Need to Manage Stress
today. Every organization is trying to improve the
It is very important for an individual to manage stress in order
quality of their products/services for the satisfaction
to live with sound mind. The same is true for an organization,
of the buyers and also to attract the customers. Efforts are also
as human is the valuable resource. The progress and
being made to cut cost, increase efficiency and productivity to
prosperity of an organization depends upon the quality of
retain profit. To achieve these, not only working hours have
human resources. Now- a- days, a number of organizations
been increased but also lot of concentration is required in
have started to impart training to their employees for stress
working to produce the best to survive in the market. With the
management to achieve higher productivity and efficiency.
result, people have to work in tense environment in office and
Tools to Manage Stress
also do not find time for their families creating unpleasant
situation resulting into stress. The prolonged stress can have
It is an old saying that prevention is better than cure. The
bad effects both on the body and mind. Recent
following few tools can be helpful to prevent stress:studies have shown that increasing cases of
Stress is the
1. Identify the reasons of stress.
depression, diabetes and even heart diseases
state of mind. When
2. Bring a change in attitude.
etc. are due to continuous stressful
tolerance level is unable to 3. Time Management.
environment of today.
cope up with the pressure,
Stress is the state of mind. When tolerance stress is produced. Since the 4. Anger Management.
level is unable to cope up with the
5. Daily Physical exercises, yoga and meditation.
tolerance level of human
pressure, stress is produced. Since the
6. Balanced diet, seasonal fruits and vegetables.
beings varies, the level
tolerance level of human beings varies, the
7. Develop Patience.
of stress also varies.
level of stress also varies. The scope of this
8. Positive Thinking.
article is to highlight effects and management
of stress, which is need of the hour to achieve
9. Learn from Nature.
required level of efficiency and institutional goals.
10. Bring a change in life style.
Causes of Stress
11. Be happy
There are number of reasons which cause temporary and
prolonged stress. Temporary stress is a matter of minutes,
hours and even for few days. For example, not reaching at the
venue in time may cause stress but as soon as one reaches at
venue, stress is over. So far as prolonged stress is concerned,
there are a number of factors which causes stress for a longer
period viz. Competitive environment, artificial way of living,
fear of loss, negative thinking and lack of tolerance etc.All these
factors lead to stress. The prolonged stress is very harmful and
badly affects the functional capacity of brain. The effects of
stress can be lack of concentration, unsound sleep, fear of
silence, lack of confidence, anger, depression, birth of many
diseases and some time also results in mental breakdown etc.
12. Swot analysis.
C MDEX
Times
December, 2012
13. Care your family.
14. Believe in delegation
In conclusion, it can be summed up that stress is Omni present
and can be prevented if one brings a change in attitude, food
and life style etc.Let us rethink on an old saying, which can go in
a long way to manage stress.
“Early to bed and early to rise
Makes a man, healthy, wealthy and wise”.
MI
Prof. S.K.Gupta
Prof. and Head, School of Management Studies
Baba Ghulam Shah Badshah University, Rajouri (J&K)
9
ANAGEM ENT

10. 29TH & 30TH JANUARY 2013
Who should
Exhibit
Delegate &
Visitor Profile
²
Classroom and Learning
²
Trustees
Environment Suppliers
²
Investors
²
Audiovisual Equipment
²
Entrepreneurs
Suppliers
² Principals
School
²
Technology & Service
²
Assistant Principals
Providers
² Publishers
Book
² Teachers
School
²
Educational Toy Manufacturers
² and procurement
Bursars
staff
²
Furniture and Equipment
²
Facilities managers
Suppliers
²
Stationery Manufacturers
²centre operators
Care
²
Laboratory & Scientific
²
Education bodies and
unions
Equipment Suppliers
²
Clothing & Uniform Suppliers
² staff
Ground
²
Playground & Athletic
² Education staff
Special
²
Education management
Equipment Providers
²
Canteen staff
²
Security/Hygiene Management
Services
²
Department heads
²
Canteen Food Suppliers
² & Friends
Parents
Association
²
Transportation & Facilities
Management Companies
²Estate Developers and
Real
Builder
World Schools Resources Expo 2013 is India’s first ever expo focusing on bringing the school resources providers closer
to the schools themselves under one roof. Companies will greatly benefit as it will engage them with schools top
management who are looking at further improving their own facilities.
The WSRE Conclave will be a parallel conference being organized where thought leaders, academicians & businessmen
would be brainstorming on the various challenges facing the school education industry. WSRE is brought to you by
Creative Children Media Pvt. Ltd. The producer of World Children Expo 2012, which is India’s biggest kids expo.
A Creative Children Media Pvt. Ltd. Production
Exhibitor Enquiries: Saurabh +91-9953942817, E-mail.: saurabh@creativechildrenmedia.com,
marketing@creativechildrenmedia.com, Website.: www.wsreindia.com
ANAGEM ENT
10
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December, 2012

11. Books Corner
s
PPT le
ilab
Ava
The Impact of E-Marketing on E- Buyer Behaviour
By Bijal Zaveri Amin, Ph.D
Author’s Information
t
Jus d
se
elea
R
THE IMPACT OF
Dr. Bijal Zaveri Amin is Director of Parul Institute of Engineering and Technology (MBA Programme), affiliated to Gujarat
Technological University, Ahmedabad. She has 8 years of teaching and 1 year of Industry experience. She currently teaches
Marketing management programmes at Parul Institute of Engineering and Technology (MBA Programme). She is working as a
visiting faculty at M S University, Baroda Post Graduate Programme. She did her Ph.D from M S University Baroda in the area of
Online Marketing. Her research Interest includes Marketing, Advertisement, Communication and E-commerce. Her paper has
been published at Osmania University (Organized by Virginia Tech) on Cyber Branding Published By Excel Publication, MICA
International Journal, book review in IIM Indore National Journal other one paper has been published at Shree Ram Group of
Colleges (Delhi) Published by Tata McGrraw Hill, and Paper on Innovation Adoption of Internet Banking published by MICA in
joint collaboration with Tata Mc graw Hill. She has presented various papers in 25 International and National Conferences and
attended various workshops.
E-MARKETING
ON E-BUYER BEHAVIOUR
Table of Contents
Chapter 1: Marketing Perspective in the Internet Age: E-marketing, Chapter 2: E-marekting-mix: Marketing Mix In Internet
Era, Chapter 3: The E-consumer Perspective: Topology of E-buyers and Adoption Process in Electronic Environment, Chapter
4: E-buyer Behaviour in Electronic Environment, Chapter 5: E-buying and Online Customer Experience, Chapter 6: “Ebranding”: Branding In Electronic Era, Chapter 7: Cases, Bibliography, Glossary, Index
DIRECT
Direct Taxation
t
Jus d
e
leas
Re
Author’s Information
TAXATION
By Meena Goyal, Ph.D.
ISBN 978-93-5004-320-2
Pages: 400; Price: 449/-
s
PPT le
b
aila
Av
Meena Goyal received her Ph.D. from Pune University. She has more than a decade's experience in teaching key
management subjects such as Financial Management, Security Analysis & Portfolio Management, Financial Accounting,
and Management Accounting at Post Graduate Level. She has held faculty positions in prominent management and
business institutions under Pune University as well as other reputed Deemed Universities. Currently, she is serving as a
Professor at the Indira School of Business Studies, Pune.
A. Y. 2013-14
Table of Contents
Pages: 456, Price: 395/ISBN 978-81-7722-127-5
PART I: TEXT, Chapter 1: Basic Concepts and Tax Rates, Chapter 2: Residential Status, Chapter 3: Agricultural Income and
exempted Income, Chapter 4: Income from Salary, Chapter 5: Income from House Property, Chapter 6: Profits and Gains
from Business of Profession, Chapter 7: Capital Gains, Chapter 8: Income from Other Sources, Chapter 9: Clubbing of
Income, Chapter 10: Set off, or Carry Forward and Set off of Losses, Chapter 11: Deductions under Chapter VIA and Relief,
Chapter 12: Tax Deducted and Collected at Source, Chapter 13: Returns of Income and PAN, Chapter 14: Advance Tax and
Interest, Chapter 15: Taxation of Individuals HUF and Firms, Chapter 16: Introduction to Wealth Tax, Chapter 17: Tax
Planning, PART II : CASE LAWS, Appendix 1, Appendix 2, Index
Human Resource
Management
Author’s Information
By Debashish Sengupta, Ph. D.
,
ses
4 Ca ailable
2
s Av
PPT
Dr. Debashish Sengupta is a Ph.D. and specializes in Talent Management, Strategic Human resource Management and
Training & Development. He has more than a decade’s academic and corporate experience. He has authored three
books titled 'You Can Beat Your Stress', ‘Floriculture Marketing in India' and ‘Employee Engagement’. He is an avid
researcher and has authored 63 research articles till now, published in various National and International publications.
He occasionally writes columns for reputed business dailies like The Hindu 'Business Line' and for leading business
magazines like 'Outlook Business'.
Table of Contents
ISBN 978-93-5004-319-6
PART I-TEXT, Chapter 1: The New Brand Ambassadors, Chapter 2: The New Age HRM, Chapter 3: Human Resource
Pages: 664; Price: 449/Planning, Chapter 4: Job Analysis, Chapter 5: Recruitment, Chapter 6: Selection, Chapter 7: Reliability & Validity in
Selection, Chapter 8: Performance Management Systems, Chapter 9: Competency Based Performance Management, Chapter 10: Learning Process & Trainers,
Chapter 11: Employee Training & Development, Chapter 12: Compensation & Benefits, Chapter 13: Performance-based Compensation, Chapter 14: Workplace
Health & Safety, Chapter 15: Industrial Relations, Chapter 16: Women Workforce & HR, Chapter 17: Human Resource Automation, Audit & Accounting, Chapter
18: Social Media Applications in Managing Human Resources, Chapter 19: Talent Management, Chapter 20: Employee Engagement, PART II Cases: 1 to 21
Business Cases, PART III Comprehensive Case Studies: 22 to 24, Index
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Times
December, 2012
11
ANAGEM ENT

12. Books Corner
s
PPT le
ilab
Ava
Performance Management
By Dr. C. Appa Rao
Author’s Information
Dr. C. Appa Rao is a distinguished professor of management in the Institute of Management, GITAM University. He has done
Master of Business Administration and Master of Arts in English and also holds a doctoral degree from Andhra University. He
joined GITAM University after an intensive exposure at various corporate offices for many years. Prior to joining this
University, he worked as Director (Personal) and I/C CMD of a Public Sector Enterprise. Dr. Rao has authored several books
including Strategic Management and Business Policy, Organizational Behaviour and Performance Management.
Table of Contents
PART ONE: Fundamentals of Performance Management, Chapter 1: Introduction to Performance Management Chapter
2: Defining and Measuring Performance, Chapter 3: Historical Perspective of Performance Management, Chapter 4: Goal
Setting Theory and Expectancy Theory, Chapter 5: Performance Management Model and System, PART TWO:
Performance Management Process-I, Chapter 6: Performance Planning, Chapter 7: Performance Standards, Chapter 8:
ISBN: 978-93-5004-289-2
Key Performance Areas and Key Result Areas, Chapter 9: Competence and Competency Mapping, Chapter 10:
Pages: 388; Price: 395/Performance Execution and Monitoring, PART THREE: Performance Management Process-II Chapter 11: Performance
Appraisal, Chapter 12: 360-Degree Apraisal, Chapter 13: Performance Review and Feedback, Chapter 14: Employee Development through Performance
Management, Chapter 15: Coaching, Counseling and Mentoring, PART FOUR: Team and Organizational Performance Management, Chapter 16: Performance
Related Pay, Chapter 17: Managing Team Performance, Chapter 18: High Performance Work Teams, Chapter 19: Balanced Scorecard, Chapter 20: Integrated
Performance and Concept of Maturity Alignment, PART FIVE: Case Studies, Index
Mergers & Acquisitions
Prof. Jay Desai & Nisarg Joshi
s,
ase
31 C ailable
s Av
PPT
Authors’ Information
Nisarg Joshi is currently Assistant Professor at Ahmedabad Institute of Technology. He has rich experience of over 10
years. His teaching area include; Economics for Managers (EFM), Quantitative Analysis (QA) , Operation Research (OR),
Financial Mgnt. (FM) , New Enterprise & Innovation Management (NEIM), Corporate Tax Planning(CTP), Corporate
Restructuring (CR), and International Finance (IF).
Prof. Jay Desai is presently Head of the Department of MBA at Ahmedabad Institute of Technology, Nr.Vasantnagar
Township, Gota Ognaj Road, Ahmedabad.
Table of Contents
Chapter 1: Introduction to Corporate Restructuring, Chapter 2: Mergers & Acquisitions, Chapter 3 : Theories of Merger,
ISBN: 978-93-5004-316-5
Chapter 4: Takeover & Defense Tactics, Chapter 5: Accounting for Mergers & Acquisition, Chapter 6: Laws for Mergers &
Pages: 592; Price: 449/Acquisition, Chapter 7: Framework for Takeovers in India, Chapter 8: Clauses for Listing Agreements of NSE & BSE, Chapter
9: Securities and Exchange Board of India Guidelines, 2003, Chapter 10: Valuation of Target Companies Final, Chapter 11 : Divestiture and Equity Carve Outs,
Chapter 12: Financial Restructuring, Chapter 13: Strategic Alliances, Chapter 14: Joint Ventures, Chapter 15: Employee Stock Ownership Plan, Chapter 16:
Leveraged Buy Out, Chapter 17: Cross Border M&A, Chapter 18: Financing Mergers & Acquisitions, Chapter 19: Due Diligence, Chapter 20: Case Studies,
Bibliography, Glossary, Index
Accounting for Managers
Description
The book entitled Accounting for Managers provides theoretical and practical knowledge of management accounting. The
book is intended primarily for students pursuing management, CA and CWA courses. The concise and accessible style of the
book is also suitable for managers to achieve operational excellence and enhance their decision-making capabilities. Moreover,
the book will serve as a guide for practitioners and research scholars undertaking dissertation or internship projects. The book
encompasses the three major branches of accounting, namely financial accounting, managerial accounting, and cost
accounting. It also contains a number of numerical illustrations and exercises that will help the readers to gain the practical
knowledge of the subject. In addition, case studies incorporated at the end of each chapter outlines the real world scenario of
management accounting.
Authors Profile
Dr. Kapil Jain, M. Com, M. Phil., Ph.D, is a faculty in management at the International Institute of Professional Studies, Devi Ahilya University, Indore. He has
published several research articles in international/national journals and conferences in the fields of accounting, finance, economics, e-commerce, and
consumer research.
Prof. Rashmi Somani , FCA, MBA, PGDIM, PGDFM, DIM, is working as Associate Professor in Management Department of Medicaps Institute of Technology &
Management, Devi Ahilya University, Indore. She is a fellow member of The Institute of Chartered Accountants of India and Master of Business Administration
(Finance). She has experience of more than 15 years in industry and academics.
Kapil Jain, RashmiSomani &KLSI | ISBN: 978-93-5004-313-4 | Pages: 708 | Price: Rs. 429/-w/CD
ANAGEM ENT
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December, 2012

13. Books Corner
Strategic Management and Business Policy
Description
The book entitled Strategic Management and Business Policy is written to cater to the needs of students pursuing
management and other allied courses. The concise and accessible style of the book will also help managers to formulate
sound business policies to achieve better performance and a competitive advantage for their organization. Moreover, the
book will enable managers to make the best possible utilization of organizational strengths, minimize organizational
weaknesses, grab opportunities, and anticipate possible threats. The book explains the concepts of strategic management
and business policy in an easy-to-understand manner.
Author’s Profile
Dr. DharmBir Singh has almost 20 years of academics and techno-managerial experience to his credit. After receiving B. Tech.
(Electronics & Telecommunication) and MBA degree both in first division from MONIRBA, Allahabad (Allahabad University),
he worked with leading satellite communication and power electronics organizations. He has also worked as Professor in
RSMT, Varanasi and EMPI Business School, New Delhi. He has also worked with All India Management Association (AIMA),
New Delhi, which is an apex body of management in India. Later he completed his M. Tech in Electronics and Communication
& Ph. D from Allahabad University.
Dr. DharmBir Singh &KLSI | ISBN: 978-93-5004-499-5 | Pages: 608 | Price: Rs. 429/-w/CD
Customer Relationship Management
Description
The book entitled Customer Relationship Management aims to help managers in establishing successful customer
relationships. The concise and accessible style of the book is suitable for business professionals and students pursuing
management courses.The book effectively blends together the theoretical and practical concepts of CRM that help readers
to achieve a thorough understanding of the subject matter. The book also contains real-life examples and case studies to
provide readers with a glimpse of the actual market environment.
Author’s Profile
Dr. JaspreetKaurBhasin is currently working as Associate Professor at New Era Institute of Professional Studies. She has also
been teaching in business schools like Amity Business School, IITM (GGS University), etc.
Dr. Jaspreet Kaur Bhasin, KLSI | ISBN: 978-93-5004-454-4 | Pages: 464 | Price: Rs. 399/-w/CD
Management Information Systems
Description
The book entitled Management Information System is written keeping in mind the needs of students pursuing management
or other allied courses. The concise and accessible style of the book is also suitable for managers to achieve operational
excellence and enhance their decision-making capabilities. The book provides a comprehensive and integrative coverage of
MIS concepts, essential technologies, and information system applications along with their impact on managerial decision
making.
Author’s Profile
Dr. P. Sashikala is Associate Professor of Statistics, Operations, Data Mining, Business Intelligence with SAS and Information
Technology. She has about 21 years of research and teaching experience.
Dr. P. Sashikala, KLSI | ISBN: 978-93-5004-305-9 | Pages: 434 | Price: Rs. 349/-w/CD
International Financial Management
Description
The book, International Financial Management aims to explore the theoretical framework of international financial
concepts and systems. It contains a number of solved problems to highlight the practical aspects of international finance as
well as diagrams and graphs to facilitate better understanding of the concepts.
Case studies are incorporated in every chapter to familiarize readers with real world problems and ways to handle them.
The simple and eloquent language of the book provides deeper insight of international financial concepts with practical
applications as the book contains everything about international financial management from minor to major level.
Author’s Profile
Prof. Anuj Verma is currently working as Professor of Finance at ERA Business School, New Delhi. A Doctorate in Finance
with an MBA and Chartered Financial Analyst, Prof. Verma has around 15 years' experience in teaching students.
Kogent Learning Solutions Inc. | ISBN: 978-93-5004-304-2 | Pages: 568 | Price: Rs. 399/-w/CD
C MDEX
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December, 2012
13
ANAGEM ENT

14. Complete List of Biztantra Titles
TITLE
AUTHOR/s
PRICE (Rs.)
New Releases
[
Direct Taxation (A.Y. 2013-14)
[ of E-marketing on E-buyer Behaviour
The Impact
[ Management
Performance
[
Human Resource Management
[ Acquisitions
Mergers &
[ Operations
Retail Store
Dr. Meena Goyal
Dr. Bijal Zaveri Amin
Dr. C. Appa Rao
Dr. Debashish Sengupta
Prof. Jay Desai & Prof. Nisarg Joshi
Vishal Agarwal
395/449/395/449/449/
349/-
Dr. Vijay Pithadia
K.R. Kim
Vimi Jham, Bindu Gupta, Poonam Garg
Thomas N. Duening, John Ivancevich
Thomas N. Duening, John Ivancevich
349/549/449/- (HB), 299/- (PB)
349/379/-
Management
[ to Management
Introduction
[ Good Management
Essence of
[
Cases in Management (Indian & International Perspective)
[ Management: Principles & Guidelines
Business &
[ Principles & Guidelines
Management:
Human Resource Management/Organizational Behavior
[Engagement
Employee
[for Young Managers
Soft Skills
[for Managers
Soft Skills
[ and Negotiation Skills for Managers
Counselling
[
Human Resource Management
[ — Perspectives for a New Millennium
HRM Ethics
[
Organizational Behaviour: Design, Structure and Culture
[ Design and Development-Concepts & Applications
Organization
[Development
Training &
[
Industrial Sociology
[ Knowledge Management
Change and
Dr. Debashish Sengupta, S. Ramadoss
325/Dr. M. S. Rao
375/Dr. T. Kalyana Chakravarthi & T. Latha Chakravarthi 249/Dr. Premvir Kapoor
275/Lawrence Kleiman
349/Linda Gravett
149/Dr. Ananda Das Gupta
395/B.K. Srivastava
399/B. Janakiram
349/Deepak Mathur
229/
B. Janakiram
299/-
Marketing
[Management
Marketing
[
E-Marketing
[
Fish Production & Marketing Management
[ Marketing in the 21st Century
Marketing:
[
Shopper, Buyer and Consumer Behavior —
Theory and Marketing Applications
[
Shopper, Buyer and Consumer Behavior — A Casebook
[ Marketing (with Casebook)
International
[
Effective Public Relations
[
Services Marketing: Operation, Management, and Strategy
[Methods
Research
[
Contemporary Indian Cases in Marketing
[Relationship Management (CRM): Concepts & Application
Customer
Prof. Vijay Prakash Anand
Dr. V.V. Sople
A.K. Asthana
Joel R. Evans, Barry Berman
329/
375/299/399/-
Jay Lindquist, M. Joseph Sirgy
Jay Lindquist, M. Joseph Sirgy
Dana-Nicoleta Lascu
Merry Shelburne
Kenneth E. Clow David L. Kurtz
William M.K. Trochim
Mukesh Pandey
Alok Kumar, Chhabi Sinha, Rakesh Sharma
329/49/399/249/379/349/ 329/379/-
Srini R. Srinivasan
Anil Mishra, Ruchi Gupta
Srini R. Srinivasan, R.K. Srivastava
349/299/275/-
John Beatty, Junichi Takahashi
Sangeeta Magan
149/329/-
John A. Parnell
329/-
Swami Parthasarathy
P.K. Goel
Col. P.S. Bajaj, Raj Agarwal
375/- (PB) 425/- (HB)
349/349/-
Barry Keating, J. Holton Wilson
369/-
Dr. Meena Goyal
Dr. Meena Goyal
Dr. Suyash N. Bhatt
Paresh P. Shah
A.P. Dash
S.P. Srinivasan, B. Janakiram
329/
325/349/(w/CD) 449/375/199/-
Martin K. Starr
R.P. Mohanty, S.G. Deshmukh
399/299/-
R.P. Mohanty, S.G. Deshmukh
S. Rajaram & M. Sivakumar
John Bicheno, M.R. Gopalan
Pierre David
B.R. Dey
129/349/
349/399/299/-
Shubhalaxmi Josi, Smita Vaze
349/-
Retail
[
Strategic Retail Management
[Service in Retailing
Customer
[
Cases in Retail Management
Business Communication
[ Communication
Intercultural
[
Business Communication
Strategic Management
[
Strategic Management: Theory and Practice
Ethics/Corporate Governance/Business Law
[Governance: Principles, Mechanisms & Practice
Corporate
[ for Managers
Business Law
[
Business Ethics: An Indian Perspective
Economics
[ Economics – An Economic Foundation for
Managerial
Business Decisions
Finance & Accounting
[
Strategic Financial Management
[
Direct Taxation (A.Y. 2011-12)
[
Security Analysis and Portfolio Management
[
Financial Management
[
Financial Wisdom
[ Financial Management
International
Operations Management
[ and Operations Management
Production
[ Management: Theories & Practice
Supply Chain
[ Studies in Supply Chain Management &
Indian Case
Other Learning Resources
[ Management
Total Quality
[ Guide to Quality & Productivity
Management
[ Logistics
International
[
Business Process Reengineering & Change Management
Computer & IT
[ Information Systems
Management
ANAGEM ENT
14
C MDEX
Times
December, 2012

15. Complete List of Biztantra Titles
TITLE
AUTHOR/s
[
Comdex Computer Course Kit : Covers All Versions Upto 2003
(in 4 colour - with CD)
[
Comdex Computer Course Kit w/CD
[ Tech. Course Kit ( with CD)
Comdex Info.
[
Fundamentals of Computers & Info. Technology
PRICE (`)
Vikas Gupta
Vikas Gupta
Vikas Gupta
A. Jaiswal
349/219/199/299/-
Other Titles
[ In The New Millennium
Global Trade
[
Summer Internship Simplified
[
Entrepreneurship Theory at the Crossroads: Paradigms & Praxis
[ to Become a Sales Professional Course Kit (in Color), w/VCD
Comdex How
[ Centre Training Kit, w/CD
Comdex Call
Swami Dr. Parthasarthy
Anil Mishra
Mathew J. Manimala
Vikas Gupta, Sandeep Ghosh
Vikas Gupta
USD 80/- 449/- (HB) 349/- (PB)
225/499/299/219/-
Corporate Books
[ Untold Story of LG Electronics India
Passion: The
Dr. Yasho V. Verma
349/-
Steve Yastrow
399/-
Arynne A. Simon
James A. Alexander, Mark W. Hordes
Verne Harnish
Thomas D. Zweifel
399/399/399/129/-
Biztantra Business/Self-help Books
[
Brand Harmony: Achieving Dynamic Results by
Orchestrating Your Customer’s Total Experience
[ from Center Court: The Ultimate Guide to Emotional Fitness
Playing Life
[ Reinventing the Services Organization
S-Business:
[the Rockfeller Habits
Mastering
[ or Die: Getting Results Through Speaking & Listening
Communicate
List of Kogent Management Titles
[
Strategic Management and Business Policy
[ Economics
Managerial
[ Information Systems
Management
[ for Managers
Accounting
[Relationship Management
Customer
[ Financial Management
International
[Applications in Management
Computer
[
Organizational Behavior
[
Organizational Behavior
[
Strategic Management
[
Human Resource Management
[
Marketing Management
[ Governance
Corporate
[
Financial Management
[Methodology
Research
[ Marketing
International
[and Practices of Management
Principles
[
Project Management
[
Entrepreneurship
Dr. Dharmbir Singh
Prof. (Dr.) Jaswinder Singh
Shashikala
Kapil Jain
Jaspreet Kaur
Anuj Varma
Niranjan Srivastava
Supreet Ahluwalia Joshi
Kamran Sultan
Alpana Trehan
P.K. Gupta
Prof. (Dr.) P.K. Chopra & Bhawna Mehra
Sumeet Khurana
Anil Kumar Dhagat
Dr. G. C. Ramamurthy
Dr. Shakeel Ahmad Siddiqui
Dr. Kiran Nerkar, Dr. Vilas Chopde
Dr. Sanjiv Marwah
Alpana Trehan
429/399/349/429/349/399/399/349/299/299/299/329/299/399/399/349/399/349/349/-
List of Kogent Engineering Titles
[
Basic Electrical Engineering
[
Basic Electronics Engineering
[ Drawing
Engineering
[
Manufacturing Process Planning and Systems Engineering
[
Object Oriented Programming in Java
[Programming in Java
Computer
[
Advance Java Technology
[Programming in C++
Computer
[
Data Structures and Algorithms in C++
[
System Programming
[
Compiler Design
[ to Programming Using C
Introduction
[Concept and C Programming
Computer
[
Advance Computer Network
Prof. Sunil T. Gaikwad
Baru, Kadhuskar, Gaikwad
Amar Phatak
Anand K. Bewoor
Dr. G.T. Thampi, Budhadev
Khateeb, Thampi
M. T. Savaliya
Khateeb, Thampi
B. M. Harwani
Rajesh Kumar Maurya
Rajesh Kumar Maurya
Pawar, Lad, Shinde, Patil
Vikas Gupta
Ambawade, Shah
349/329/279/329/329/349/499/399/329/299/279/199/299/349/-
Note: Prices of text books are subject to change without prior notice.
Professors / Faculties / Authors
are requested to send their articles and book proposal to:
Yoginder Singh, Chief Editor, BIZTANTRA (an imprint of Dreamtech Press)
19-A, Ansari Road, Daryaganj, New Delhi-110 002 Tel: +91-11-41563722, 23243075, Fax: +91-11-23243078
yoginder.singh@biztantra.in
Faculties & Librarians
If you have interest in any of our publications kindly write by E-mail: ishwar@biztantra.in
C MDEX
Times
December, 2012
15
ANAGEM ENT

16. C MDEX
Times
l RNI Regn. No. 62381/95 l Postal D. No. DL(C)-05/1262/2012-14
l (Posted at Delhi RMS Delhi-110 006)
Vide U. Licence No. U(C)48/2012-14
(Posted without Prepayment of Postage)
December, 2012
THE IMPACT OF
E-MARKETING
ON E-BUYER BEHAVIOUR
A. Y. 2013-14
Ideas for Tomorrow!
Ideas for Tomorrow!
Alok Kumar,
Chhabi Sinha & Rakesh Sharma
For ordering Books on pages 11-16, send your DDs
with 10% extra towards courier charges/postage in favour of
Ideas for Tomorrow!
An Imprint of
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Email: rahul@dreamtechbt.com, info@biztantra.in
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19-A, Ansari Road, Daryaganj, New Delhi - 110 002 and printed at Param Offsetters, A-9, Okhla Industrial Area, Phase I, New Delhi - 110 020. Editor: Rahul Gupta