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All About Author Tags - Meet up #1 - BlogUp Berlin
- 1. What are author tags? Why are they important? How do I get one? Brought to you be the We Heart Home team! www.wehearthome.de www.wehearthome.com bloggers sharing skills – meet up #1
- 2. What is an author tag? •Enables content sites to help identify their authors on the site and across the web. •Author tag links up authors to content. (for example, this content would be linked up to my name and can be used to find all the stories I’ve written here and on my other sites.) •Enhances the way the SERPs display your content and put your name and face to your work. (Photo is taken from your G+ profile - it has been proven that people are more likely to click on links with a photo of the person who wrote it included)
- 3. Why are author tags important? It helps you STAND OUT! Image source: http://www.vromansbookstore.com/waldo-search-begins
- 4. • beats Plagiarism Image source: http://www.learnerfirst.org/2012/09/19/online-plagiarism-detection-services/
- 5. values high-quality content Image source: http://www.quickmoney365.com/website-content-importance-of-high-qualit/
- 6. • new way of measuring a site‘s value Image source: http://dfmw.wordpress.com/2010/11/11/balance/
- 7. • Verify guest posts and comments Image source: http://inkwelleditorial.com/guest-posts-wanted-submission-guidelines
- 8. • helps you establish authority and credibility Image source: http://www.ccm.org.uk/church_planting/entry/pioneering_a_church_plant_training_leaders_giving_authority/
- 9. Implement rel=“author“ – STEP 1 •Create/Prepare Google+ profile •Upload a nice image to your profile and fill in relevant details. •Verify your email address. If you do not see a checkmark, you will see a link that says “verify”. Click it and follow the steps.
- 10. •Add your blog name and url in the „Contributor to“part of your profile and SAVE.
- 11. •Take note of your G+ profile URL. You’ll need it later.
- 12. Implement rel=“author“ - STEP 2 IN WORDPRESS •Go to your admin dashboard •Click on Users
- 13. •Click Edit. •Insert your G+ profile URL. •SAVE.
- 14. IN BLOGGER •Connect your G+ profile with your blog, instead of Blogger profile. •Go to your Blogger dashboard and click on Google+. You will see something like this -> •Check the agreement box on the bottom and click on “Switch Now”. Your Google+ account will be linked with your blog.
- 15. Alternative Solution (works with any platform) •Paste this into the <head> of your source code: <link rel="author" href="https://plus.google.com/YOURPAGE"/>
- 16. BTW… • Once you’ve linked your content to you G+ profile, it may take some days or up to a few weeks for your picture to start showing up in search results. • Don’t forget about GUEST POSTS. Give your blog host the correct HTML which contains a link to your G+ profile. Then add the guest post URL to your “Contributor to” section of your profile. • To see if your author tags are working, try these tests: Test 1 - type your blog URL in this tool and see what happens - http://www.google.com/webmasters/tools/richsnippets Test 2 -