12. Our job is to do everything possible to make sure the search
engine is able to accurately assess whether the page will fulfill
the user’s request.
Why should I care?
22. Responsive Design
• My website is not yet ready for mobile because I am limited by the
technology I have
• I don't need a mobile optimization strategy
Mobile friendly Update
“Mobilegeddon”
23. How a user sees the page
What Google see!
Images
24. Image Ranking Factors
• Alt attribute.
• Image File Name. (Instead of banner1.jpg use seo-for-
developers.jpg)
• Text surrounding the image.
• Importance of the Page where the image is placed.
25. SEO Myths
What I thought: Google uses Google Analytics data in its algorithm
What I learnt: Google Doesn’t Use Google Analytics data in its algorithm
Data from SimilarTech.com
26. SEO Myths
What I thought: A lot of 404s can cause a Google penalty.
What I learnt: 404 Error Pages Do Not Cause a Google Penalty
27. SEO Myths
What I thought: Google cannot crawl and index Javascript.
Disallow: *.css
Disallow: *.js
Remove
What I learnt: Google CAN crawl and index Javascript.
Use Fetch and Render in Google Search Console
29. Love your users. Make a great website that is easier to
navigate, loads faster, has useful content. Follow the
webmaster guidelines from Google. Traffic and Rankings will
follow.
Thank You