More Related Content


Wordpress Search Engine (SEO)

  1. WordPress SEO  John Shehata  Sr. Manager SEO, Advance Internet   Twitter @john_shehata   Sri Nagubandi  Director SEO, Rosetta   Twitter: @srinagubandi 
  2. Agenda  SEO Introduction  What is SEO / Why SEO  SEO Ranking Factors  Technical / On Page / Off Page / Other  SEO for WordPress  Page Layout / Source Code Optimization  Final Thoughts (J&S)  Things to Remember  Q&A
  3. SEO Intro
  4. What is SEO and Why? What is SEO?  Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. – WHY SEO?  The majority of clicks from search engines are from natural search!
  5. The Keyword Competitive Landscape  Search Engine Optimization is not linear  Like Paid Search the Keyword/ Key Phrase that your competing for is an important factor.  Each keyword will require its own strategy and level of effort. Sri Nagubandi has little competition and should be easy to rank for. 5
  6. The Competitive Landscape WordPress is highly competitive and will require a longer consistent effort.
  7. SEO Ranking Factors
  8. SEO Ranking Factors  Keywords  Choose the right keywords that you can rank for  Technology  Code, etc.  Content  Optimize the most important elements, but write unique interesting content  Off-Site Promotion  Link Development, Get Links from Relevant Authoritative Site
  9. Technical The goal of Technical SEO is to remove roadblocks for Search Engine Spiders and make crawling and indexing your site easier.  Fast loading pages  Code validation  Broken links check  Proper redirects 301/302  404 pages checked  Sitemaps/ Robots.txt file updated
  10. On-Site/ On-Page  Optimize all pages, META Tags, etc  Review semantic structure on page templates  Keyword rich URLs  Update content and pages based on engine updates and changes
  11. Off-Site/ Link Development  Get links from relevant authorities sites!  Make sure that links have the right anchor text!  Ensure that internal links also spread value…  External links get authority to your site, internal links spread them  Don‟t use generic text like „click here‟, „view more‟, etc.. for either internal or external links
  12. SEO for WordPress
  13. Before you Start  Use your own domain name & host, don‟t use the free free URLs/ hosting  Enable friendly URLs  Redirect to and use in settings  Use robots.txt  Use a personal favicon  Create XML site maps (plugin), update it monthly  Add site to Google Webmaster Tools  Domain vs. sub-domain  Sub-domain can be treated as a separate domain  Update you tag line and include your most important keyword
  14. Title Tags  Place blog name at the end of the title, not at the beginning  Customize with additional keywords for display only on your home page  Override title tags w/ custom one (“SEO Title Tag” plugin)  Place important keywords in the beginning  Don‟t exceed 60 characters
  15. URLs  Rewrite to contain keywords, hyphens not underscores  301 redirect from to  Maintain legacy URLs even after switching blog platforms
  16. Internal Linking Architecture  Pages / Tags / Categories  Tag clouds & tag pages (e.g. UltimateTagWarrior plugin)  Related Posts (e.g. Contextual Related Posts plugin)  Top 10 posts  Next & Previous posts  Add Technorati tags to your posts (must claim your blog first)  Get onto bloggers‟ blogrolls
  17. Internal Linking Architecture Tags:  Consistent  Lower case  Plural  Names, events, organizations, subjects and locations  Don‟t use tags similar to your categories
  18. Optimize your Blog “Sticky” posts  Always appear at the top of the page  A way to add keyword-rich intro copy to a category page or tag page  e.g. Adhesive plugin Author profile pages & author links (for group blogs) Pings  Lets the feed search engines know you‟ve updated ,,,
  19. Internal Links Anchor text  Internally link back to old, relevant posts within the body of a blog post.  Don‟t use “here” or “previously” etc. as the anchor text!  Link Internally utilizing keywords you want the destination page to rank for  Don‟t use „permlink‟ as a text link, use the actual title
  20. Writing Your Blog Post  Keyword research (Know the search terms your audience uses)  Select 1 primary keyword and 2-4 secondary keywords  Place your primary keyword early in your headline  Use keywords early in your copy and throughout the post  Use keyword alternatives and variant formats (change word order, use long/short forms, use plural/singular, use semantic relevant keywords  Your posts should be 250 words at least  Always include an image  Image name should include a keyword  Use bolded sub-headlines  Use lists and indented quotes  Use internal links  Multi-Media Content: Images (Flickr), Videos (  Use MORE tag to avoid content duplication
  21. Feeds  Feedburner (monetize, social, different format, stats)  Partial Text Feeds vs. Full Text Feeds  Number of items in feed (10 or more)  Propagate deep links that drive traffic and “search engine juice”  Allow separate feeds for each category
  22. Plugins  Google Sitemap Generator  Related posts  Customize the feed  handle 301s  manage META data  Social bookmarking & create tag clouds.  ReTweet This  Internal Links  SEO Title Tag title-tag-plugin/
  23. Plugins  All in One SEO Pack  Paginated Comments  WP-PageNavi 2.31  WWW redirect  Please understand or consule someone about plugins that may conflict with each other and what exactly these plugins will do and wont do!
  24. Tools  RSS feed footer footer/  Pingomatic  55 RSS directories  post RSS to twitter automatically
  25. Keep the MOJO Going  Develop a mindset that the blog is not a project, it is part of the long-term marketing effort  Plan for continuity –personnel move and responsibilities change  Develop a long-term editorial battle plan to maintain quality  Develop editorial calendar  Join the conversation by writing posts that reference other blogs  Become a link hub, an authority site, by making your blog a real resource  Use your analytics to guide your editorial choices  Revisit your keyword list regularly  Quality is better than quantity (but quantity has a quality of its own)
  26. Keep the MOJO Going  Engage with your users  Reply to comments  Display most popular, most recent, most commented, etc  Publish a regular schedule of unique content: industry insights, interviews, conference coverage, surveys, blog reviews and blog tools, photos & video.
  27. Final Thoughts  SEO is a Process not a One Time Event
  28. Final Thoughts  Practice and Patience are Key!
  29. Final Thoughts  Keep up with Engine Changes! What worked last week may not be Search Engine friendly today!
  30. Final Thoughts  Link Development is as Important as Technical SEO or On-Page Optimization  Tell your friends  Link out to relevant and authoratitive content/ sites only  Get syndicated  Network OFFLINE
  31. Q&A  John Shehata   Twitter @john_shehata   Sri Nagubandi   Twitter: @srinagubandi   Link to us! Please;-)