1. Basics 22Advanced
Basics Advanced
January 2012
January 2012
Hudson Valley Wordpress Meetup
Presented By: Alex Miranda

2. Who Am I?
o SEO Marketing since 1998
o Editor-in–Chief at PRUnderground
o SEO Manager at Marknet Group Inc
o Asst Organizer of Hudson Valley Wordpress Meetup
Group
o Executive Chef
Twitter: @prunderground
Facebook: http://www.facebook.com/prunderground
Google+: http://gotoplus.me/prunderground
Email: amiranda@prunderground.com

3. SEO Topics
Basic
• Plugins
• Site Structure
• Keywords & Meta Tags

4. SEO Topics
Advanced
• Optimizing Targeted Keywords
• Social Bookmarks
• Google SEO Tools
• Social Media Press Releases
• Google Updates
• Resources

5. Plug-ins
All In One SEO Pack
• Optimizes your website for search engines

6. Plug-ins
Redirection
• Manage 301 redirections and keep track of 404 errors
• All URLs can be redirected, not just ones that don't exist.

7. Plug-ins
SEO Rank Reporter
• Track your Google rankings every 3 days and see reports of
your progress in a graph.
• View a historical graph of your rankings
• Email notifications when any one of your rankings changes
• See how many visits come to your website from selected
keywords

8. Plug-ins
SEO Rank Reporter

9. Plug-ins
SEO Content Control
• Helps to identify and clean up various sorts of weak content, in
order to improve a site's quality and to rank better.

10. Plug-ins
Onlywire
• Manage your social & professional networks
• Automatically submit to 50+ sites at the click of a button
• Automatically adds tags from your post
• Instantly fills out captcha for you.

11. Plug-ins
Additional Plug-ins
• Google Analytics for WordPress
• Google XML Sitemaps
• Meta Robots
• WP Super Cache
• Headspace2
• SEO Friendly Images
• Dagon Design Sitemap Generator
• FeedBurner FeedSmith
• Disqus
• CommentLuv

12. Site Structure
Content is King
• Clear and Simple. Is your homepage digestible in 5 seconds?
• Engage your reader. Write for visitors first. Do not write for
search engines.

13. Site Structure
URL & Permalinks
• Do not use strange characters or numbers
• Make sure they are not case sensitive
• Use keywords

14. Site Structure
Internal Links
• Point Links back to content within your site
• Use Keywords that describe the page.
• Do not use irrelevant words in your anchor text

15. Site Structure
Sitemaps
• Prepare two sitemaps: one for users, one for search engines
• XML Sitemaps now matter

16. Site Structure
HTML Sitemap important
• HTML Sitemap contains links to all pages within a website.

17. Site Structure
XML Sitemap
• Find duplicate content and discover pages on your website.
Designed for search engines.
• Caffeine Engine uses it as a way to determine freshness.

18. Keywords & Meta Tags
• Meta keywords have no SEO value
• Research Keywords
• Place keywords throughout your site
• Keyword Research Tools

19. Title Tags
• Do not use the same title for every page
• Create unique title tags for each page
• Should contain keywords from content

20. Meta Description
• A snippet of information that describes your web
page.
• Create unique meta tag descriptions for each
page
• Make sure you add keywords relevant to the page.

21. Optimizing
Optimize your blog title or release title to rank on first page of
Google for targeted keywords.

22. Optimizing
Research a targeted keyword for which you wish to rank. Use
Google trends, keyword tools and Google insights for research.

23. Optimizing
Use the targeted keyword phrase in your title.
• Do not use one word keywords.

24. Optimizing
Make sure your summary and description contain the exact
targeted keyword phrase you used in the title.

25. Optimizing
Make sure the title is eye-catching

26. Optimizing
Link it to an existing related article on your site.

27. Optimizing
Always add tags.
• Tags help users find content.
• Social Bookmarking sites and RSS feeds use tags to identify
content specific information.
• Make sure you use tags that are related to your article.

28. Optimizing
Add title tag and meta description
• Make sure your meta description is engaging and contains the
keyword phrase.
• Remember people will read the meta description snippet. It
must get their attention.

29. Optimizing
This is what happens!!

30. Social Bookmarks
Bookmarking Sites: Use tags so users can find your
content.
• Digg
• StumbleUpon
• Reddit
• BuzzFeed
• Del.cio.us
• Friendfeed
• Diigo
• Technoroti
• Squidoo (Lens) Lenses are much like blog posts, except they're
on a single subject.

31. Hot Tips
Writing
Sign up for my newsletter and I will send you a list of all the
current update services available.

32. Hot Tips
Robot.txt
If you write a post and add it in two different categories you are creating duplicate content.
Use This: (You can also use a plugin called Meta Robots)
User-agent: Googlebot
Disallow: /wp-content/
Disallow: /trackback/
Disallow: /wp-admin/
Disallow: /archives/
Disallow: /*?
Disallow: /*.js$
Disallow: /*.inc$
Disallow: /*.css$
Disallow: */trackback/
Disallow: /link.php
User-agent: Googlebot-Image
Disallow: /wp-includes/
User-agent: Mediapartners-Google*
Disallow:

33. Google Updates
• Google Freshness
• Query Deserve Fresh (QDF)
• Search, plus Your World
• Authorship Program

34. Google Updates
Google Freshness
Places greater emphasis on returning fresher web content for
certain queries. What are the Factors?

35. Google Updates
Google Freshness
• Age of webpage
• How much content you change
• How often do you change your content
• Adding new pages
• Changes to important content above the fold. (navigation &
ads less importance)
• Link Growth
• FreshRank
• User behavior

36. Google Updates
Query Deserve Freshness
• The Query Deserves Freshness algorithm favors fresh content
over old content.
• QDF will rank hot trending queries ahead of all other search
queries. It is a great way to publish content and beat your
competition.
• Monitor trending keywords and topics using Google Trends.
• News sites and blogs benefit most from this algorithm.
• Regularly submitting releases for target specific keywords is
now huge…

37. Google Updates
Search, plus Your World
• It finds relevant personal results just for you based on people
you follow ,your shares and likes.
• Must be signed into Google Plus
• SEO game changer. Now more than ever it’s important to
blog, submit social media press releases, share, sign up for
social bookmark sites and create hub pages.
You can read more about it here http://bit.ly/ylBhCu

38. Google Updates
Google Authorship Program
• Distinguish and validate your content in search results.
• Get more followers on Google+.
• Help readers discover your other content on the web.

39. Google Updates
How do I know if I have it?
• Go to the Google Rich Snippet testing tool & enter your URL.

40. Google Updates
Rel=Author
• Gives Google Authorship to your content
• Must have a Google+ account

41. Google Updates
Rel=Author
Use this code for Google+:
<a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>
Use this code for your author code:
<a href="http://www.yoursite.com/yourpost" rel="author">Your Name</a>

42. Google Updates
Rel=Author
• You can also add this plugin: Allow REL and HTML in Author
Bios
• Go to users and under bio add the REL=author code.

43. Google Updates
How do I get it?
• Create a Google+ Profile
• Verify your email and link your content.
• Click on Edit Profile.
• On the right-hand side, click the Contributor to box, and add all the
sites you write for.
• Next, click the Work box.
• Click the New contact info box (the last in the list) and type the email
you want to add.
• In the list to the left of the email address you just added, click Email.
• Click Save, and then click Done editing.
• On your profile, click Verify next to the email address you just added.
• Google will send a verification message to that email address. Once
you receive it, open it and follow the instructions to verify your email
address.

44. Google Updates
Search, plus Your World
• When you submit a release, the more sites that link to it, the
more people will see it in their personalized results.
• This is the NEW SEO.

45. SMPR
Why Use Them?
• Rank higher in search engines within minutes
• Appear in Google News fast
• SEO & social media all in one
• Target hard to find keywords
• Immediately generate inbound links
• Google Freshness update
• Instantly share on social networks, bookmarking sites, hub
pages and more

46. Google Tools
• Google Analytics
• Google Webmaster Tools
• Google Keyword Tool
• Google Trends
• Google Rich Snippet

47. Google Tools
Google Analytics
• Real Time Beta
• Widgets
• In-Page Analytics
• Events
• Advanced Segments

48. Google Tools
Google Webmaster Tools
• See information about how Google crawls, indexes and ranks
your site Widgets
• Analyze search data
• See who links to you
• Submit & Update Sitemaps

49. Google Tools
Google Webmaster Tools

50. Google Tools
Google Keyword Tools
• Perform Google research for keyword ideas using any
combination of Keywords, a URL and category
• Estimate traffic on keywords
• Compare stats for your keywords

51. Google Tools
Google Keyword Tools

52. Google Tools
Google Trends

53. Google Tools
Google Rich Snippets

54. Resources
• www.prunderground.com
• www.marknetgroup.com
• www.seobook.com
• http://googleblog.blogspot.com/
• www.seomoz.com
• www.google.com/.../search-engine-optimization-
starter-guide.pdf
• http://www.searchenginejournal.com
• http://searchengineland.com
• www.google.com/webmasters/
• http://websitegrader.com/

55. Lets Talk
 Feel free to email me if:
• If you want free bonus SEO material
• SEO recommendations for you website.
Attendees, receive a 25% discount on a social media press
release when you email and follow me.
Email: amiranda@prunderground.com
Twitter: @prunderground
Facebook: www.facebook.com/prunderground
Google+: http://gotoplus.me/prunderground
Web: http://www.prunderground.com
http://www.marknetgroup.com