Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Engaging With Brands<br />NuffNang Blogopolis 2011<br />Andrew Hughes – SEO Director<br />30thJuly 2011<br />
Our Adventures Today<br /><ul><li>Who are Reprise Media & what we do
Why are we interested in bloggers (search and social)
Some previous campaigns
How we consider bloggers
What we expect
How you can improve your blog/site
A Bloggers cheat sheet</li></li></ul><li>Who are Reprise Media?<br />
Why the interest in bloggers?<br />4<br />Google Images<br />Organic Listings<br />In SERP Places Listings<br />Organic Li...
Where do you fit in the digital mix?<br />
7<br />What have we done with bloggers & influencers?<br />
Target – Stella McCartney<br />8<br />
KIA – GetMoreValue<br />9<br />
10<br />How do we choose bloggers & websites?<br />
Upcoming SlideShare
Loading in …5
×

Nuffnang Blogopolis 2011 - Bloggers working with brands

2,099 views

Published on

Published in: Technology
  • Be the first to comment

Nuffnang Blogopolis 2011 - Bloggers working with brands

  1. 1. Engaging With Brands<br />NuffNang Blogopolis 2011<br />Andrew Hughes – SEO Director<br />30thJuly 2011<br />
  2. 2. Our Adventures Today<br /><ul><li>Who are Reprise Media & what we do
  3. 3. Why are we interested in bloggers (search and social)
  4. 4. Some previous campaigns
  5. 5. How we consider bloggers
  6. 6. What we expect
  7. 7. How you can improve your blog/site
  8. 8. A Bloggers cheat sheet</li></li></ul><li>Who are Reprise Media?<br />
  9. 9. Why the interest in bloggers?<br />4<br />Google Images<br />Organic Listings<br />In SERP Places Listings<br />Organic Listings<br />Google News<br />Google Paid Ads<br />Google Video<br />
  10. 10. Where do you fit in the digital mix?<br />
  11. 11.
  12. 12. 7<br />What have we done with bloggers & influencers?<br />
  13. 13. Target – Stella McCartney<br />8<br />
  14. 14. KIA – GetMoreValue<br />9<br />
  15. 15. 10<br />How do we choose bloggers & websites?<br />
  16. 16. We score you… digitally<br /><ul><li>We manually review your website
  17. 17. We look at how much of your content is indexed in search engines
  18. 18. We look at who links to your site
  19. 19. We use tools like: OpenSiteExplorer (SEOMoz), Pagerank checkers to see what the search engines think
  20. 20. We look at comments
  21. 21. We look at the context of your content
  22. 22. We look at your engagement in social circles (fans/followers)</li></ul>11<br />
  23. 23. What we want in a sponsored post<br /><ul><li>We will provide you with a topic, areas that we would prefer that you focus on
  24. 24. For us it is important that you spend some time making sure that the page is as good as it can be:
  25. 25. Right Title
  26. 26. Right Page Name
  27. 27. Structure of page (H1>H3)
  28. 28. Images with Alt Text
  29. 29. Links from the right text
  30. 30. We will sometimes also raise awareness of your posts in other channels – so it has to look great.</li></ul>12<br />
  31. 31. How to improve your site?<br /><ul><li>Install webmaster tools
  32. 32. Fix errors!!!
  33. 33. Site speed
  34. 34. Self host on a domain – not on WP/Blogger
  35. 35. Buy / create / use a good theme
  36. 36. Maintain good standards for all of your content
  37. 37. Use a professional (journalistic?) tone
  38. 38. Don’t use content multiple sites if possible (sometimes unavoidable)
  39. 39. Use categories for posts effectively
  40. 40. Use your social assets to promote your posts</li></ul>13<br />
  41. 41. A bloggers cheat sheet<br /><ul><li>Domains: Lots of suppliers, but choose a big brand Eg. Melbourne IT/GoDaddy
  42. 42. Self Host! - Wordpress Hosting & Wordpress Info
  43. 43. Install WMT: Google/Bing/Yahoo & fix errors
  44. 44. Socially enable your site – Facebook like / Google + / Twitter - plugins
  45. 45. Target your audience global or AU – use keyword research through Google Keyword Tool
  46. 46. Google webmaster site guides
  47. 47. It is VERY cheap to outsource – just brief it well: Odesk | Freelancer.com
  48. 48. Do the extra bit… as our clients LOVE it</li></li></ul><li>Andrew Hughes<br />SEO Director<br />http://www.reprisemedia.com.au<br />@y0z2a<br />http://searcheverywhere.net<br />http://www.slideshare.net/y0z2a<br />

×