Why Seo For Social Media Nataliya Yakushev Sri Nagubandi


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Lean why SEO is important for Social Media and where to go and get results.

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Why Seo For Social Media Nataliya Yakushev Sri Nagubandi

  1. 1. SEO for Social Media By: Nataliya Yakushev & Sri Nagubandi http://www.srinagubandi.com (Sri@SriNagubandi.com) http://webmill.blogspot.com Twitter: @srinagubandi @verysocial
  2. 2. Agenda <ul><li>How Can Social Media Help Your SEO Goals? </li></ul><ul><li>How Can SEO Can Help Your Social Media Campaigns? </li></ul>SEO + Social Media =
  3. 3. Social Media + SEO http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf
  4. 4. Social Media Can Generate Top Rankings <ul><li>Search Engines Like Social Media Sites! </li></ul><ul><ul><li>Social News Sites </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Community Forums </li></ul></ul><ul><ul><li>Social Networking Sites </li></ul></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>Social Shopping Sites </li></ul></ul><ul><ul><li>Social Search Sites </li></ul></ul>
  5. 5. Wiki Forum Forum Social Shopping Social News
  6. 6. Social News Sites <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Mixx </li></ul>Google can rate Digg results above all other news sources
  7. 7. Bookmarking <ul><li>Delicious </li></ul><ul><li>Furl </li></ul><ul><li>Blinklist </li></ul><ul><li>Folkd </li></ul><ul><li>NetVous </li></ul><ul><li>Simpy </li></ul>Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed : No-Follow Tag , but get you rankings in natural search Do-Follow Tags , Gets you the link juice
  8. 8. Blogs <ul><li>Blogs that are updated regularly can rank well in Google </li></ul>
  9. 9. Blogs <ul><li>Reasons to use the WordPress Platform: </li></ul><ul><li>Engines loves WordPress! </li></ul><ul><li>WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks , blogrolling , and pinging . There are also a number of third party plugins and hacks which can be used for SEO. </li></ul><ul><li>Ultimate Tagging Ability </li></ul><ul><li>Ultimate link control (do-follow or no-follow plug-ins) </li></ul><ul><li>You can host your own domain and control all data </li></ul><ul><li>It’s FREE! </li></ul>
  10. 10. Community Forums <ul><li>Engines like Social Networks and Forums for fresh content </li></ul><ul><li>Depends on the forum engine it can get ranked very well and quick </li></ul><ul><li>Great potential exposure to rank well for: </li></ul><ul><ul><ul><li>Product Names </li></ul></ul></ul><ul><ul><ul><li>Brand names </li></ul></ul></ul><ul><ul><ul><li>Personal Brand </li></ul></ul></ul>
  11. 11. Social Networking Sites: The Possibilities Twitter Wiki Corporate Blogs FaceBook Page Social Network
  12. 12. Optimizing Social Networking for SEO <ul><li>Be consistent </li></ul><ul><ul><li>Same Name, Same Brand, Same Logo/Icon/Picture </li></ul></ul><ul><li>Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc) </li></ul><ul><li>Reserve your selected keyword on every social network </li></ul><ul><li>Set up RSS feed or use a aggregator like ping.fm </li></ul>
  13. 13. Optimizing Social Networking for SEO <ul><li>Wikis often top search results and gets quality traffic </li></ul><ul><li>Update your Wiki often </li></ul><ul><li>Build a community that will contribute </li></ul><ul><li>Promote your Wiki </li></ul><ul><li>Keep it of the highest quality </li></ul>
  14. 14. Optimizing Social Networking for SEO Social Shopping Sites <ul><li>Kaboodle.com </li></ul><ul><li>Thisnext.com </li></ul><ul><li>Polyvore.com </li></ul><ul><li>Wists.com </li></ul><ul><li>Wishpot.com </li></ul><ul><li>StyleHive.com </li></ul><ul><li>Osoyou.com </li></ul><ul><li>Etsy.com </li></ul>
  15. 15. Social Shopping Sites
  16. 16. Social Search Sites <ul><li>People powered search engines are mixing social media and search </li></ul><ul><li>Use a consistent profile name </li></ul><ul><li>Select a niche or your area of expertise to answer questions </li></ul><ul><li>Participate often </li></ul><ul><li>Don’t spread yourself too thin; find the right social search site and stick with it </li></ul><ul><li>Be prepared for negative comments/feedback and aggressive spamy competitors/posts </li></ul><ul><li>http://mashable.com/2007/08/27/social-search/ - 40+ social search engines </li></ul>
  17. 17. What To Do <ul><li>Optimize Your Website for Social Media </li></ul><ul><li>Make Sharing and Bookmarking easy and smart (buttons, widgets, links – visible call to action). Create a custom bookmark widget tailored for your niche. </li></ul><ul><li>Offer RSS </li></ul><ul><li>Apply SEO basics to every piece of the content on your site </li></ul><ul><li>Optimize Title, URL and Copy for keywords </li></ul><ul><li>Secure Links without <no follow> attribute </li></ul><ul><li>Try to get a compelling content that will secure you natural; back-links </li></ul><ul><li>Have fun! </li></ul><ul><li>Be Social! </li></ul><ul><li>Engage! </li></ul><ul><li>Be Polite & Courteous! </li></ul>
  18. 18. What to Do <ul><li>Have fun! </li></ul><ul><li>Be Social! </li></ul><ul><li>Engage! </li></ul><ul><li>Be Polite & Courteous! </li></ul>