Developing digital marketing into your WordPress

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Adding social media into WordPress is not about installing tons of like buttons and "share this" icons all over the place. Social media plugins come after discovering 1) the social media channels your site audience uses (hint: most guys don't use pinterest...) and then 2) preparing your original content to release on those channels.

In the presentation, I analyze good social media and bad social media integrations into WordPress, and show you how to add the right plugins for your site.

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  • Aka, using social media the RIGHT way in WordPress\n
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  • The purpose of using social media is to open up channels that you can use to promote your content on - The bigger your social media following, the larger your potential content audience. Be real on social media \n
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  • Social Proof, it is “social media” after all. You’re saying everything you need to say with your content. Let your audience spread itself.\n
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  • Social Media is not a Sales Channel - Likes Do not = Sales\n
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  • Developing digital marketing into your WordPress

    1. 1. Developing Digital Marketing Into Your WordPress @AustinGunter @WPEngine
    2. 2. How many do you really need???
    3. 3. ALL THETHINGS!!!
    4. 4. Social Media Strategy = Message AND Medium
    5. 5. Message = Your Content
    6. 6. Medium = The Channel of Communication
    7. 7. Pick Channels yourAudience already Uses
    8. 8. ?
    9. 9. @austingunter @wpengine
    10. 10. @austingunter @wpengine
    11. 11. @austingunter @wpengine
    12. 12. Social Proof
    13. 13. @austingunter @wpengine
    14. 14. @austingunter @wpengine
    15. 15. @austingunter @wpengine
    16. 16. How to Not Use Twitter
    17. 17. How to Not Use Twitter
    18. 18. @austingunter @wpengine
    19. 19. Open Graph Tags, people...
    20. 20. Double- SidedComments!
    21. 21. @austingunter @wpengine
    22. 22. Nobody likes LuluLemon onFacebook until they’re sitting at the computer, wearing yoga pants.... @austingunter @wpengine
    23. 23. @austingunter @wpengine
    24. 24. <a rel=“author”href= ...></a>
    25. 25. @austingunter @wpengine
    26. 26. @austingunter @wpengine
    27. 27. CompileTweets
    28. 28. Tell the Whole Story
    29. 29. Digital Strategy =Channel + Content
    30. 30. Thanks to all the Organizers!

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