Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Developing digital marketing into your WordPress

5,966 views

Published on

Adding social media into WordPress is not about installing tons of like buttons and "share this" icons all over the place. Social media plugins come after discovering 1) the social media channels your site audience uses (hint: most guys don't use pinterest...) and then 2) preparing your original content to release on those channels.

In the presentation, I analyze good social media and bad social media integrations into WordPress, and show you how to add the right plugins for your site.

Published in: Technology, Business
  • Be the first to comment

Developing digital marketing into your WordPress

  1. 1. Developing Digital Marketing Into Your WordPress @AustinGunter @WPEngine
  2. 2. How many do you really need???
  3. 3. ALL THETHINGS!!!
  4. 4. Social Media Strategy = Message AND Medium
  5. 5. Message = Your Content
  6. 6. Medium = The Channel of Communication
  7. 7. Pick Channels yourAudience already Uses
  8. 8. ?
  9. 9. @austingunter @wpengine
  10. 10. @austingunter @wpengine
  11. 11. @austingunter @wpengine
  12. 12. Social Proof
  13. 13. @austingunter @wpengine
  14. 14. @austingunter @wpengine
  15. 15. @austingunter @wpengine
  16. 16. How to Not Use Twitter
  17. 17. How to Not Use Twitter
  18. 18. @austingunter @wpengine
  19. 19. Open Graph Tags, people...
  20. 20. Double- SidedComments!
  21. 21. @austingunter @wpengine
  22. 22. Nobody likes LuluLemon onFacebook until they’re sitting at the computer, wearing yoga pants.... @austingunter @wpengine
  23. 23. @austingunter @wpengine
  24. 24. <a rel=“author”href= ...></a>
  25. 25. @austingunter @wpengine
  26. 26. @austingunter @wpengine
  27. 27. CompileTweets
  28. 28. Tell the Whole Story
  29. 29. Digital Strategy =Channel + Content
  30. 30. Thanks to all the Organizers!

×