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SEO presentation 2010 share

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SEO presentation 2010 share

  1. 1. SEO: Search Engine Optimization<br />Michael Rabby, PhD<br />Washington State University-Vancouver<br />September 29, 2010<br />Heaven’s Gate<br />
  2. 2. Why SEO?<br />Most people only look at first few pages of Google/Bing/Yahoo<br />…though “social” searches are gaining popularity<br />Branding is important<br />That said, please do not get obsessed with becoming “#1”<br />
  3. 3. How do search engines work?<br />EX: Google: <br />Crawl<br /> Index<br />Serve<br />www.google.com<br />
  4. 4. What is most important to Google?<br />Title <br /><title> title><br />
  5. 5. What is most important to Google?<br />Good TEXT body copy<br />Inbound links<br />How long your site has existed<br />
  6. 6. Less important to Google, more important to searchers<br />Meta keywords<br /><meta name= “keywords” content=“1keyword, 2keyword, 3keyword” /><br /><meta name="description" content=“whatever you want it to say beneath your name on Google" /> <br />
  7. 7. Step 1: Register your site<br />Google: http://www.google.com/addurl/?continue=/addurl<br />Bing: http://www.bing.com/toolbox/<br />Yahoo: http://siteexplorer.search.yahoo.com/submit<br />
  8. 8. Step 2: Easy things you can do on your site<br />Make sure your images have “alt” text in them<br />Flash-heavy sites, you too…<br />http://www.mono-1.com/monoface/main.html<br />Have compelling content<br />
  9. 9. Content<br />Above all else, you should have compelling content on your blog<br />Strategically work in keywords<br />
  10. 10. Step 3: Monitor your keywords<br />Start to monitor how and why people come to your website<br />Google analytics<br />Statcounter.com<br />

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