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How To Be Found Beginner SEO


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A talk for WordPress Conference on how to use SEO for the beginner.

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How To Be Found Beginner SEO

  1. 1. HOW TO BE FOUND Understanding SEO with Jacqueline Wolven
  2. 2. Robots work at Google But people read your sites. Make it work for them.
  3. 3. STRAIGHT FROM GOOGLE Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
  4. 4. Create Unique, Accurate Page Titles • A title tag tells both users and search engines the topic of each page • The <title> tag should be placed within the <head> tag of the HTML document • Create a unique title for each page on your site • TIP: You can add OTHER information relevant to your page in the title • Location of your business • The main focus of your site • Covered topics
  5. 5. Home Page Example
  6. 6. TWEET THIS I’m learning that using unique and descriptive titles will make my site rise like a shining star! via @JackieWolven
  7. 7. Use the ”Description" Meta Tag A pages description meta tag might be used by Google for further search information • They must match your content and can’t be filled with random keywords – don’t try to outsmart Google!
  8. 8. Use Real Words in Your URL’s URL’s should be simple and understandable Wordpress Directions
  9. 9. TWEET THIS Real words written in real sentences = SEO. Via @JackieWolven @wcfay
  10. 10. The Joy and Mystery of Keywords • Write your own list of words that relate to your site • Write posts with keywords NATURALLY in the text • TIP: Use a keyword in your blog page title & in the first paragraph of your text • Use the Google Keyword Tool • (if you already have an adwords account set up) • (no adwords account needed, public)
  11. 11. SEO Super Basics • Write original content/words • Make it easy to read • Google LOVES Top 10 Lists • Stay organized around a topic • Create content for readers not robots • Post frequently
  12. 12. About Links • Don’t use Click Here • Make the link in the text relevant – it tells users what they are clicking on and it helps Google understand it is relevant • Links can be internal – linking to pages within your own site • Links can be external – linking to pages that have relevant content • You also want links into your site • PRO TIP: Don’t leave this conference without securing at least 1 guest post on someone else’s blog! Do that for EVERY blog meetup you attend.
  13. 13. Images Matter Too • Create actual “alt text” for your photos • Avoid using image.jpg
  14. 14. TOOLS YOU CAN USE Google Analytics – FREE - FREE