The document discusses PageRank sculpting and why it is ineffective. It notes that sculpting does not work consistently across search engines and that Google changed their algorithm over a year ago to ignore sculpting. The document recommends focusing on users by improving site architecture, navigation, content, landing pages, and related links instead of trying to manipulate PageRank through sculpting.

1. PageRank™ Sculpting Revisited Adam Audette SEO with Many Hats SMX East - October 2009

2. Nofollow Sculpting Always Sucked

4. Even Almighty Wikipedia is Confused

5. Ain’t No Standard! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml

6. Nope! “ Yahoo and Microsoft might handle NoIndex slightly differently which is little unfortunate, but everybody gets to choose how they want to handle different tags.” - Matt Cutts http://www.stonetemple.com/articles/interview-matt-cutts.shtml

8. Circa early 2008

9. Tons of Sites Today w/ Sculpting!

10. Google: ur doin it wrong “ We changed that a year ago…” –Matt Cutts, June 2009

12. D’oh!

13. I’ll get you googlebot!!!

14. “ We changed that a year ago…”

15. An ecommerce perspective

16. Google’s Focus is Users

25. Give Important URLs Prominence! In a nutshell…

29. With a Helping of Whitehat

30. Focusing on U$ers Pays! Cha-ching

31. Over $1bil in Online Sales! Without Focusing on Sculpting…

33. Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette