The document discusses strategies for improving online visibility and SEO through blogging. It covers topics like using keywords in titles, meta descriptions and images; categorizing content by relevant topics; driving traffic through social media like Twitter, comments on other blogs, and integrating platforms like Tweetmeme, Facebook and YouTube. The goal is to engage readers and increase search visibility through on-page optimization and off-site activities.

1. Blogging & Online
Visibility
The official Twitter hashtag for the event is
#BlogCamp - please use when tweeting
@LeeSmallwood

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Content & SEO ......
using keywords
• What is SEO?
• off-page
• on-page
• ...today is about on-page

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Content & SEO ......
using keywords
• the right words - what are your
readers searching for?
• google keyword tool, trends, search
insights,
• where to put them
• meta description
• title, h1,

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Content & SEO ......
using keywords

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Content & SEO ......
using keywords

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Content & SEO ......
using keywords

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Content & SEO ......
using keywords

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What Makes a Good
Headline
• If you have a lot of readers - you can
be a little cryptic - and still get traffic
• If you don’t, important to ensure the
keyword is in the headline - so it can
help with visibility
• <KEYword Phrase> : A Title Goes Here

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Images & SEO
• See images as another doorway to
your site: Google image search
• Rename images with Keyword in
filename
• Use original images - where possible
(generates more links)
• Use ‘Alt text’ to describe picture

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Categories vs. Tags
• Categories v important over time - will
help you rank for ‘short tail keyword
phrases’
• e.g. Parenting

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Categories vs. Tags

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Categories vs. Tags
• Phrase is v generic
• Should be broken up into more
relevant topics that you write about
• parenting/teenagers
• parenting/terrible-twos

13. Driving Traffic to a Blog
• Using Twitter
• Don’t use full sentences in
tweet. Finish with ‘...’ 23%
increase in click through
• Capitilise Each First Letter: it
stands out more

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Commenting on Other
People’s Blogs
• Why?
• 1. The person is likely to write a comment
on your blog
• 2. More comments - increase search result
position
• 3. Their readers are likely to ‘take a look’
at your blog - but comment needs to add
value: not ‘Really nice blog’... etc etc

15. Integration
• Tweetmeme (Retweet button) all links
from there are ‘dofollow’
• After a ‘site visit’ this is the next
lowest level of engagement

16. Integration
• Facebook: Create a fanpage...
• Number of ‘likes’ are having an
impact on search - and is the next
lowest level of engagement

17. Integration
• YouTube: Create a channel
• Number of Views, Likes, Faves,
Ratings really impacts search
results - in google as well as
YouTube

18. Blogging & Online
Visibility
The official Twitter hashtag for the event is
#BlogCamp
@LeeSmallwood