Have A Quick Checklist• Seem open to publishing guest content?• Do they link out to commercial sites?• Good domain strength? (2+ is ‘good’)• Will you post get ‘buried’ quickly?• Easy to contact?• High relevancy to your website area/brand?
Choose The Best Post Ideashttp://labs.postrank.com/top_posts#builder
Make Contact…• Construct an email template that can be personalized.• Don’t be afraid to be transparent.• State what topics you are interested in writing about, with examples of previously published posts (if possible).• Make clear your willingness to compromise.• Include social contact details of yourself/company to show authenticity.
Write the Post!• Yourself…• …or outsource! http://fiverr.com/ http://www.textbrokers.com/
Outsourcing Checklist:• Article headline• Purpose of article• URL it intends to be posted on• Comprehensive ‘voice’ guidelines• Research resources• Deadline
If Guest URL Says No Don’t be sad.Keep their contact details anyway!
If You Get A Yes • Well done!• State your appreciation and hold onto their contact details.• Couple of things to include when sending them the article: – Biography, stating clearly your URL and the anchor text you want. – Possibly give them some relevant image.
Post-post Check• Once your article is published (yey!) always make sure to check the most important piece is there – you link!• Keep up with commenters.