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Guest Posting 101    Why & How
• Great way of getting quality, relevant links.• You are in control.• You’re ‘forced’ to build quality unique content.    ...
How?First: make a spreadsheet!         Blog URL      Quality Metrics      Contact Details      Notes (optional)
Getting Blog URLs: 1Use Google’s ‘Advanced Search Queries’     • Keyword + intitle:”write for us”     • Keyword + intitle:...
Getting Blog URLs: 2• Join the communities:    http://www.linknami.com/guest-post/           http://myblogguest.com/
Getting Blog URLs: 3http://search.twitter.com/
Have A Quick Checklist•   Seem open to publishing guest content?•   Do they link out to commercial sites?•   Good domain s...
Choose The Best Post Ideashttp://labs.postrank.com/top_posts#builder
Make Contact…• Construct an email template that can be  personalized.• Don’t be afraid to be transparent.• State what topi...
Write the Post!• Yourself…• …or outsource!               http://fiverr.com/        http://www.textbrokers.com/
Outsourcing Checklist:•   Article headline•   Purpose of article•   URL it intends to be posted on•   Comprehensive ‘voice...
If Guest URL Says No           Don’t be sad.Keep their contact details anyway!
If You Get A Yes • Well done!• State your appreciation and hold onto their  contact details.• Couple of things to include...
Post-post Check• Once your article is published (yey!) always  make sure to check the most important piece  is there – you...
And you’re done!@topherbeats
Links• SEO Chrome Plugin:  https://chrome.google.com/webstore/detail/o  angcciaeihlfmhppegpdceadpfaoclj• SEOMoz Toolbar:  ...
Guest Posting 101
Guest Posting 101
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Guest Posting 101

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HigherClick October Meetup:

'Guest Posting 101'

by Chris Beattie

Published in: Technology, Business
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Guest Posting 101

  1. 1. Guest Posting 101 Why & How
  2. 2. • Great way of getting quality, relevant links.• You are in control.• You’re ‘forced’ to build quality unique content. Win win!
  3. 3. How?First: make a spreadsheet! Blog URL Quality Metrics Contact Details Notes (optional)
  4. 4. Getting Blog URLs: 1Use Google’s ‘Advanced Search Queries’ • Keyword + intitle:”write for us” • Keyword + intitle:”contribute to” E.g. poster design + intitle:”write for us” http://www.googleguide.com/advanced_operators.html
  5. 5. Getting Blog URLs: 2• Join the communities: http://www.linknami.com/guest-post/ http://myblogguest.com/
  6. 6. Getting Blog URLs: 3http://search.twitter.com/
  7. 7. Have A Quick Checklist• Seem open to publishing guest content?• Do they link out to commercial sites?• Good domain strength? (2+ is ‘good’)• Will you post get ‘buried’ quickly?• Easy to contact?• High relevancy to your website area/brand?
  8. 8. Choose The Best Post Ideashttp://labs.postrank.com/top_posts#builder
  9. 9. Make Contact…• Construct an email template that can be personalized.• Don’t be afraid to be transparent.• State what topics you are interested in writing about, with examples of previously published posts (if possible).• Make clear your willingness to compromise.• Include social contact details of yourself/company to show authenticity.
  10. 10. Write the Post!• Yourself…• …or outsource!  http://fiverr.com/ http://www.textbrokers.com/
  11. 11. Outsourcing Checklist:• Article headline• Purpose of article• URL it intends to be posted on• Comprehensive ‘voice’ guidelines• Research resources• Deadline
  12. 12. If Guest URL Says No  Don’t be sad.Keep their contact details anyway!
  13. 13. If You Get A Yes • Well done!• State your appreciation and hold onto their contact details.• Couple of things to include when sending them the article: – Biography, stating clearly your URL and the anchor text you want. – Possibly give them some relevant image.
  14. 14. Post-post Check• Once your article is published (yey!) always make sure to check the most important piece is there – you link!• Keep up with commenters.
  15. 15. And you’re done!@topherbeats
  16. 16. Links• SEO Chrome Plugin: https://chrome.google.com/webstore/detail/o angcciaeihlfmhppegpdceadpfaoclj• SEOMoz Toolbar: http://www.seomoz.org/seo-toolbar

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