The document summarizes an SEO session that covers various on-site and off-site optimization techniques. It discusses topics like keyword research, competitor analysis, on-site elements like titles, meta tags and content, off-site factors like link building, social media optimization, and the constant changes to search engine algorithms. The goal is to help websites rank higher in search results for targeted keywords.

1. SEO Session
Search Engine Optimization
6 October 2013
Presenting by:
Abdul Wahab

2. Sessions
 What is SEO
 Keyword Research
 Competitor Analysis
 On-Site Optimisation
 Off-Site Optimisation
 Social Media Campaign
 Social Book Marketing
 SEO Tools
 Google Algorithm

3. What is SEO ( Search Engine Optimization )?
 The process of improving web pages so they rank higher in search
engines for your targeted keywords.
Crawlability / Optimized Code
Internal Link Structure
Link Popularity / Relevance
Key Factors
Content Relevance

4. Examples popular Search Engines

5. Indexing

6. Keyword Research
 Keyword research is the first
thing you do when planning a
website. You do it before
thinking over the site
architecture and creating the
content. Keyword research is
the what you do to estimate
your competition and create a
promotion strategy.
 Competitor’s keywords Analysis
1) Check keywords competition and searches
2) Check SERP
3) Check How many time use keywords on meta tags and web content.

7. Implement keyword research tools:
 www.wordtracker.com
 https://adwords.google.com/o/KeywordTool


8. Key phrases
What is key phrases
• A keyword/keyphrase is a word or phrase used
as a search term. For example "car dealer" is a
keyphrase that might be used by people
looking to purchase a new car. It is important
to use popular keywords or keyphrases to draw
targeted traffic to your web site.

9. Formula of Keyword
Service - Location
Product – Company – Location
Suggestion – Product - Location
Example:
Computer Repair in Karachi
T-Shirt Levis in Karachi
Best t shirt in Karachi
Affordable price shirts in Karachi
Quality shirts in Karachi

10. Robots.text
The Robot Exclusion Standard, also known as the Robots Exclusion
Protocol or robots.txt protocol, is a convention to prevent
cooperating web spiders and other web robots from accessing all
or part of a website which is otherwise publicly viewable.
User-agent: *
Disallow: /
The "User-agent: *" means this section applies to all robots. The
"Disallow: /" tells the robot that it should not visit any pages on
the site.

11. Robots text Example

12. Competitor Analysis
• Presence competitor in major search
engines like Google, MSN, Yahoo!
• Competitor targeted keywords.
• Review Source code competitor pages.
• Inbound linking
• Backlinks analysis competitors in search
engines.

13. On-site SEO
On-site SEO is exactly what it sounds like, SEO that can be done on your site
without exterior elements. This can include the use of:
Title tags and meta tags

14. H1 tags

15. Content Creation
• Create fresh content related products or
services.
• Use key phrases in content
• Use keywords in alt tag
• Anchor text
• Sitemap XML
• Avoid duplicate content
• Avoid grammatical mistakes

16. Example

17. Alt tag Example

18. Anchor text example

19. Site XML
How to create sitemap www.xml-sitemaps.com
• Enter your full website URL and some optional parameters in
the form below.
• Press 'Start' button and wait until the site is completely
crawled.
• You will be redirected to the generated sitemap details page,
including number of pages, broken links list, XML file content
and link to a sitemap file. Download the sitemap file using that
link and put it into the domain root folder of your site.
Go to your Google Webmaster account and add your sitemap URL.

20. Avoid spamming on-page SEO such as:
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages

21. Off Site SEO
Off-site optimization is the process of promoting your website across the
web. The purpose is to build brand awareness, improve rankings in search
engines and attract visitors from 3rd party websites.
These elements can include:
Search Engine Submission
One Way Links (Directory Submission)
Link Building (Reciprocal Links)
Three Way Links
Press Release (News, Promotion content, etc.)
Blogs Creation / Comments
Forum Communication / Signature
Article Creation / posting blogs, forum, social media.
Google Analytics Stats
Reporting
HTML Site validation errors

22. Search Engine Submission
How to add website in major search engines:
• http://www.google.com/submityourcontent/we
bsite-owner/
• http://www.bing.com/toolbox/submit-site-url
• http://search.yahoo.com/info/submit.html

23. One Way Link Submission
How to add website in major Directories:
• http://www.dmoz.org/add.html
• http://www.mygreencorner.com/submit.php
Search more relevant directories in search
engines.

24. Link Building
• Link Building
A reciprocal link is a mutual link between two objects,
commonly between two websites, to ensure mutual traffic. For
example, Alice and John have websites. If John’s website links
to Alice's website, and Alice's website links to John's website,
the websites are reciprocally linked.
• Three Way Link
A three-way link exchange refers to a kind of reciprocal link
exchange among three domains instead of two. A reciprocal
link exchange that is so popular today among webmasters is
mostly a two-way linking.

25. Press Release
• Press Release
A press release, news release, media release, press statement
or video release is a written or recorded communication
directed at members of the news media for the purpose of
announcing something ostensibly newsworthy.
• Forum
Forum signature linking is a technique used to build backlinks
to a website. This is the process of using forum communities
that allow outbound hyperlinks in a member's signature. This
can be a fast method to build up inbound links to a website
Search Engine Optimization value.

26. Press Release
• Blogs
Leaving a comment on a blog can result in a relevant do-follow
link to the individual's website. Most of the time, however,
leaving a comment on a blog turns into a no-follow link, which
is almost useless in the eyes of search engines, such as Google
and Yahoo! Search. On the other hand, most blog comments
get clicked on by the readers of the blog if the comment is
well-thought-out and pertains to the discussion of the other
commenters and the post on the blog.
• Article Submission
Article submission is an effective way to quickly spread
specialized knowledge related to your business. If you have an
e-commerce website and a need for more traffic, a good
quality article submission service can make this happen within
quite a short timeframe.

27. Google Analytics

29. HTML Validation / Errors
URL Improvement:
Good URL
http://www.abc.org/web/web-tech.html
Bad URL
http://www.abc.org/v2/index.php?option=com_content&tas
k=blogsection&id=12&Itemid=72
W3C Standard – Validate
Be compliant with web standards - W3C.org
http://validator.w3.org/
http://jigsaw.w3.org/css-validator/

30. Social media optimization (SMO)
 Social media optimization (SMO) refers to the use of a number of
social media sites and communities to generate publicity to
increase the awareness of a product, brand or event. Types of
social media involved include RSS feeds, social news and
bookmarking sites, as well as social networking sites, such as
Twitter, and video and blogging sites.

31.  Twitter:
Twitter profile setup and optimization
Custom branded Twitter background
Setup automatic feed of blog updates directly to your Twitter
account
 Facebook:
Profile and Business Page setup and optimization
Custom branded “Likes Page” to encourage likes
Update Regularly Facebook page
 YouTube:
Custom branded YouTube background
Upload and optimize video content

32.  LinkedIn
Establish a profile that includes all information comparable to a resume.
Create company profile, with outline of services linking personal profiles to company.
Setup automatic feed of blog updates directly to your Facebook profile & page.
 Google+
Profile and Business Page setup and optimization
Custom branded pictorial display for Business Page
 Pinterest
Company Profile setup and optimization
Business Related Boards Creation
Optimization of Boards
PIN the pictures on related boards

33. Social Book Marketing
 A social bookmarking service is a centralized online service
which enables users to add, annotate, edit, and share
bookmarks of web documents.
[1] Delicious.
[2] Stumble upon.
[3] Digg.

34. What is a SEO Algorithm?
 Top Secret! Only select employees of a search engines
company know for certain
 Reverse engineering, research and experiments gives SEOs
(search engine optimization professionals) a “pretty good”
idea of the major factors and approximate weight
assignments
 The SEO algorithm is constantly changed, tweaked &
updated
 Websites and documents being searched are also constantly
changing
 Varies by Search Engine – some give more weight to on-
page factors, some to link popularity

35. Thank You
Created By
Abdul Wahab