1. V I N E E T M I S H R A
Location: Greater Noida, Delhi / NCR
Contact: +91 9350649865 / +91 9810994263
Email: misravineet@gmail.com / misravineet@hotmail.com
Skype: misravineet2
Linked in:http://in.linkedin.com/pub/vineet -mishra/11/a94/94a/
Naukri.com: https://my.naukri.com/Profile/view?id=
S A L E S , M A R K E T I N G & R E T A I L M A N A G E M E N T P R O F I L E
I N D U S T R I E S : F M C G , F O O T W E A R , A P P A R E L , M A T T R E S S
Seeking a challenging position with an organization of repute to add further business value
Synopsis:
 Dynamic & accomplished professional with 15+ years of versatile experience across diverse
organizational domains (FMCG, Footwear, Apparels, Accessories & Mattress Industry). Currently
functioning as Manager – Retail Operations & Projects Sheela Foam Ltd (Sleepwell Mattress)
involved in Retail Expansion & Projects.
 Extensive background in Channel Sales, Marketing, Retail Expansion, Franchisee Operations
including experience in designing & developing display elements, fixtures & fitments
 Skilled in review & update of existing policies/ procedures aligned to business requirements.
 An effective catalyst with strong analytic skills in building, motivating and retaining manpower,
and positively contributing to organizational growth and profitability.
Core Competencies:
 Channel Sales / Distribution Management
 Visual Merchandising
 Business Development
 Marketing
 Team Management
 Event Management
 BTL Activities
 Retail & Franchising Operations
 Vendor Management
 Brand promotion / Exhibitions
 Retail Leasing / Retail Projects
 Franchising
 Sourcing & Supplier Management
- Retail Showroom Setup
C A R E E R G R A P H
February 2001 till date………

2. Growth Path:
 Promoted as Manager – Retail, Sheela Foam Ltd (Sleepwell Mattress), Greater Noida, April’12 –
till date All India
 Deputy Manager - Retail, Sheela Foam Ltd (Sleepwell Mattress), Greater Noida, April’10 –
Mar’12 All India
 Sr. Manager – Business Development, N.F Retail Pvt Ltd (Toonkidz), Bangalore – Kids
Apparels, Footwear, Toys, Stationery & Accessories, April’09 - Mar’10 North India
 Assistant Manager – Retail Primus Retail Pvt Ltd, Bangalore, Nov’06 - Mar’09 North India
 Territory Incharge - Retail Bata India Ltd, Faridabad Apr’03 - Oct’06 Eastern U.P & Punjab
 Promoted as Sales Officer - Haldiram Mgf Co Pvt Ltd, New Delhi till Mar’03 Eastern U.P
 Sales Executive - Haldiram Mgf Co Pvt Ltd, New Delhi, Feb’01 - Feb’02 New Delhi
As Manager Retail – Sheela Foam Ltd, New Delhi
Sheela Group is India’s leading manufacturers of Mattress, Technical Foam, Industrial Foam,
Moulded Foam & Comfort Accessories products with revenue of over Rs.2200 Cr.
Brand Name - Sleepwell Mattress
Responsibilities: Retail Projects / Marketing
A. Planning, monitoring & execution pf Retail showrooms in the name Sleepwell World, Gallery &
Shoppe
B. Showroom setup & coordination with interior designers / agency for design adaptations, costs,
Material & branding elements from execution to the launch of the store.
C. Visual Merchandising
D. Market Mapping for retail expansion
E. Executing National & Regional showroom promotion activities
F. Approval of showroom Layout & estimates.
G. Appointing new vendors, managing existing vendors , ensuring timely payment of Vendors &
suppliers.
H. Rates negotiation with the showroom vendors, BTL vendors
I. Planning and executing innovative ideas for improving sales, footfall generation.
J. Preparing & monitoring showroom promotion budgets
K. Monitoring budgets vs expenses for showroom expansion & BTL activities
L. Media planning for new showroom inauguration ad’s & consumer offers
M. Participating & Managing exhibitions
N. Involved in New concepts / New Product launch
O. To develop new designs & concepts related to display fixtures & elements
P. To execute refurbishing & maintenance of existing showrooms as per policy
Q. Responsible for Content & concepts designs for POP material.
R. All India BTL activity of 3800+ dealers
S. Execution of glow sign boards & inshop branding across 3800+ dealers for better brand visibility.
T. New Vendor Development & management of existing vendors.

3. U. Designs & creative developments in co-ordination with agency
V. Preparing & allocating showroom promotion & BTL activity budgets
W. Settlement of claims against showroom promotion & BTL activities
X. Showroom audits by mystery customers for the upkeep of showrooms
Y. Managing MOP activity through mystery customers
Key Accomplishments with Sheela Foam Pvt Ltd
A. Successfully inaugurated 720+ Sleepwell showrooms across India within a span of approx 7 years
B. Successfully inaugurated 1050+ Sleepwell Shoppe’s across India within a span of approx 7 years
C. Appointed 14 new regional vendors across India for setting up retail stores
D. Appointed 23 new vendors for All India BTL activities
E. Marketing calender for showrooms
F. Retail Policy for showrooms
G. Centralized vendor management
H. Time to time up gradation of display fixtures
I. Introduced & activated exclusive showroom products
J. Negotiated better rates for Retail fixtures, BTL activities
K. Introduced SOM for setting up retail showrooms
L. Showroom up gradation
M. Introduced Mattress service center
N. Designing, planning & execution of MY MATTRESS Stands for the promotion of My Mattress
series of mattress from showrooms & dealer network.
O. Managing at team of 9 team members
P. Promoted as Manager Retail in a span of 2 years
Toonkidz Retail Pvt Ltd, Bangalore
Sr.Manager - Business Development April’09 - Mar’10
North India
Toonkidz is a manufacturing & marketing of Kids wear, accessories, toys, games, stationery.
Company’s manufacturing base is in Bangalore. The apparels section is designed and manufactured
in house and rest all section is been outsourced. Toonkidz is a licensee manufacturer for various
cartoon characters like Ben10, Bakugan, Mad, Bob the Builder, Thomas & Friends, Sesame Street,
Popeye, Strawberry short cakes, Marvel Heroes etc
Responsibilities: Retail Franchising / Sales
A. Appointing New Franchisee across North India
B. Strategic identification of new sites / properties within min TAT for brand expansion
C. Negotiating & finalization of commercials with developers / owners / consultants
D. Due diligence of property along with necessary commercial & legal clearance
E. Coordination with internal departments to handover the site to the Projects team well in time.
F. Appointing Master Franchisee state wise
G. Buying & Sourcing of stationery & accessories
H. Appointing new vendors for stationery & accessories
I. Negotiating better rates, credit terms & quality products

4. J. Showroom set up & display
K. Footfall generating activities for increasing footfalls
L. Managing Sales, Operations & Stock replenishment
M. Retail leasing
N. Ensuring growth & profitability with minimum expenses
O. Press release & media coverage during inauguration
P. Store audits
Q. Introducing scheme / offers for sales promotion
Achievements:
A. Appointed 2 Master Franchisee in Rajasthan & Uttar Pradesh
B. Appointed 9 Franchisee showrooms in North India
C. Appointed 5 new vendors for stationery & accessories
D. Appointed 2 new vendors for display fixtures & elements
E. Managed a team of 5 members
F. Managed sales from 45 lacs to 5 cr
Primus Retail Pvt Ltd, Bangalore
Assistant Manager Retail Nov’06 - Mar’09
North India
Primus is a retailing & marketing company based in Bangalore. The company has master franchisee
license for brands like Adidas, Reebok, Nike, United Colors of Benetton, Scullers, Indigo Nation,
Levis, Dockers & MTV Gear. The company was also into manufacturing & marketing of accessories
for Levis & Adidas & Dockers
Responsibilities: Retail Franchising & Sales
A. Appointing New Franchisee showrooms in the name MTV Gear
B. Managing Sales & Operations of existing Franchisee
C. Retail Leasing with malls & property owners.
D. Finding out new location in strategic markets for COCO / FOFO stores.
E. Store opening as per SOP with teams from Projects, Marketing, Commercial & I.T
F. Stock audit on quarterly basis
G. Showroom set up & visual merchandising
H. Stock replenishment as per sales trend / market requirement
I. New product launch
J. Regional footfall promotion activities
K. Implementing consumer schemes / offers
L. Regular visit at franchisee locations for smooth business functioning.
M. Ensuring best customer service and claim settlement on monthly basis.
N. Primary billing of MTV accessories across dealer network.
O. Appointment of new dealers for improving sales.

5. Achievements:
A. Successfully appointed 45 Franchisee across North
B. Exposure of Apparels & accessories business
C. Managed a team of 10 team members
D. Increased sales from 35 lacs to 3 cr
Bata India Ltd, Kolkata
Territory Incharge Apr’03 - Oct’06
Eastern Uttar Pradesh & Punjab
Bata India Ltd is into manufacturing & marketing of Footwear & accessories business since 1947
with a turnover of 2500 crore. The network has 1200+ stores & 95 distributors across India.
Responsibilities: Channel Sales & Retail Expansion
A. Retail leasing on behalf of franchisee dealers.
B. Participating in exhibitions for appointing new franchisee dealers.
C. Managing sales & operations of 14 exclusive showrooms
D. Retail Expansion under (MEP) Market Expansion Plan.
E. New store opening in co-ordination with I.T, Projects, Merchandising & Commercial departments.
F. Conducting footfall generation activities for generating sales.
G. Converting existing showrooms to new franchisee dealers.
H. Managing sales & distribution network.
I. Responsible for Primary billing & secondary sales.
J. Insuring dispatches & proper display of POP and branding material at showrooms & dealer
counters.
K. Settlement of distributors claims
Achievements:
A. Managed a network of 5 distributors & 270 dealers across territory
B. Appointed 4 new distributors & 65 new dealers across territory
C. Appointed 14 new exclusive Franchisee dealers across territory
D. Managed sales turnover of from 80 lacs to 1.45 crores
E. Exposure of Footwear Industry & Franchising business
F. Team management of 7 members in the territory
Haldiram Mgf Co Pvt Ltd, New Delhi
Sales Officer Feb’01 - Mar’03
New Delhi & Eastern Uttar Pradesh
Haldiram New Delhi is into Manufacturing & marketing of Namkees, Wafers, Sweets, Pickles,
Squashes. The company operates with 125 distributors & 35 retail outlets across India.
Responsibilities: Channel Sales
A. Managed 5 distributors across the assigned territory

6. B. Responsible for Primary & Secondary billing, retailing with ready stock / order booking, Covering
40 retailers / day.
C. Responsible for managing dealers & distribution network across the assigned territory.
D. Responsible for managing existing distributors, New Distributor Appointment.
E. Launching / Placement of newly launched products.
F. Tracking competition activities. Planning / execution of marketing activities to drive sales.
G. Settlement of distributor claims / damages on monthly basis.
H. Managing sales target of 45 to 75 lacs per month
I. Product placement & proper display at maximum number of retail counters.
J. Execution of consumer schemes & offers introduced by company
K. Managing a team of 7 sales executives across the territory
Achievements:
A. Promoted as Sales Officer in a span of 1 year.
B. 135 % target achieved in July’03
C. Appointed 4 new distributors in Eastern Uttar Pradesh
D. Launched Haldiram’s wafers in Easter Uttar Pradesh
E. Managed a team of 7 members across territory
A C A D E M I C S
 PGDBA (Marketing Management) - Distance Learning Symbiosis Center for Distance Learning
(SCDL) Pune - 2003 - 2005
 B.A. (Journalism), Purvanchal University, Varanasi 1999 - 2001
 Senior Secondary, CBSE, Little Flower House, Varanasi, 97 - 98
 High School, CBSE, Sunbeam English School, Varanasi, 95 - 96
 Schooling up to 8th
Standard in Kolkata, ICSE, St.Joesph & Mary’s School
Date of Birth: 08th
July 1979; Languages Known: English, Hindi, Bengali
Hobbies & Interests: Reading, Swimming,, Music & Traveling
References Available on Request