1. PARAS KALRA
Contact number: +91 9717121114 | Email: parasubhash@gmail.com
Summary of Professional Experience
MBA with over 11 years of experience in Marketing & Sales operations, Analyzing latest market
trends and tracking competitors activities and providing valuable inputs for fine tuning sales &
marketing strategies; facilitating product improvement initiatives.
Sales & Marketing / Business Development:
 Exploring potential business avenues and managing marketing & sales operations to
achieve increased business growth and initiate market development efforts.
 Launched the Mobile Money Services in Central Delhi for Nokia.
 Forecasting monthly/annual sales projection and analyzing its trend in comparison to
historical sales trend
 Formulating & implementing zonal sales strategies, handling activities like reviewing
sales & distribution, sales planning by studying the existing market environment for
business expansion
 Conceptualizing sales promotional activities as a part of brand building & market
development effort through BTL activities and other promotional schemes
 Launched money remittance business of Airtel payments bank limited in North and
West Delhi
Channel &DistributionManagement:
 Conducting demand forecasting & managing optimum inventory levels with channel
partners to ensure ready availability of required products at the right time to the
customers
 Monitoring sales and analysis on primary, secondary and tertiary for the assigned
territory to enhance the revenue
Collection:
 Recognized proficiency in allocating delinquent cases to Collection agencies to work
efficiently which in turn maintains profitability leading to retention in business.
 Ensuring effective recovery effort by DCA with due adherence of Bank’s compliance and
code of conducts.
 Exploring potential business avenues and managing marketing & sales operations to
achieve increased business growth and initiate market development efforts.
 Adept at conceptualizing and effectuating collection strategies, techniques and
procedures for hard-core collections.
 Demonstrated skills in team supervision and relationship management as well as
exceptional communication abilities to cut across the organizational levels and
accomplish targets.

2. Experience Summary:
Jan 2017 – till date Sea Green Distributions
Regional Sales Manager
Responsibilities:
 To setup Distribution Channel of our product in the market.
 Launch a new product in the market with the help of ASM/Promoters/Distributors.
 Responsible for driving business though retail, distributors.
 Create the brand awareness in the market by getting the promotional activities done.
 Recruitment and training of ASM and promoters.
 Responsible for the rollout & opening the new outlets.
Aug 2012 – Dec 2016 Airtel Payments Bank Limited
Zonal Manager
(Was on the payrolls of Bharti Airtel Limited since Aug 2012 – Dec
2015)
Responsibilities:
 Handling M-commerce Business for the dedicated zone
 Aligning, educating, motivating entire Prepaid & Postpaid team at a regular interval
 Responsible for driving business though retail, distributors, AEO, ARCs
 Onboarding, training & motivating exclusive distributors for money remittance business
 To identify, onboard and train Airtel Money depots for throughput business
 To plan Demand generation activities with the help of retail & AES team in different
locations and companies through BTL activities
Achievements:
 Received Certificate from CEO Delhi circle for an achievement of Highest Money transfer
business in 2013 in Airtel money
 Best ZMM thrice in a year for a circle contest in between 2013-2014
 Received appreciation letter from CEO Airtel Money division in 2012
 Was part of Airtel Delhi cricket team and won Airtel 20 – 20 Cup in 2015 and runner ups
in 2016.
May 2011 – Aug 2012 Nokia India Private Limited
Territory Sales Manager
Responsibilities | Achievements:
 Make the retailer base for Mobile Money Services
 Create the brand awareness in the market by getting the promotional activities done
 Handle the RDS to serve their respective territory

3.  Penetration of scheme in the market to get the most out of it
 Recruitment and training of TL/Promoters/RDS’s executives
 Launched Mobile Money Services in Central Delhi.
Nov 2009 – May 2011 Aircel Limited
Territory Sales Manager – Prepaid Sales
Responsibilities:
 Handling Channel partners to serve the Assigned territory
 Keep an eye on competitors’ activities
 Competition Mapping & Analysis for the Prepaid Business in the assigned territory
 Responsible to calculate the market share at a particular place
 Inventory management & budget control
 Coordinate with the shopkeepers & the authorized preferred partner
 Responsible for the rollout & opening the new outlets
Achievements:
 Had handled various distributors across South Delhi with the vision to increase the
market share by engaging with the new & existing distributor.
 Tied-up with various hotel chains to provide the prepaid services to all foreigners at the
arm length gap.
Feb 2008 – Oct 2009 ICICI Bank Limited
Agency Manager – Car Loan (Debt Services & Management Group)
Responsibilities:
 To manage an agency for the collection of Auto Loans.
 Setting Performance Targets for agency.
 Coordinate with sales department for resolving the delinquencies.
 Motivate the agency staff to achieve the desired results
 Responsible for handling field for Delhi region
 Recruitment and training of F.O.S as per ICICI Standard
 Field Visits with agency supervisor on key and tough cases
 Weekly audit in terms of timely Cash deposit/Agency’s performance etc.
 Doing Capacity planning to ensure that agency is able to handle the portfolio
Achievements:
 Took the Resolution percentage to more than 35% (Benchmark in bucket 6+).
Feb 2005 – Feb 2008 Shield Autoglass Limited (Division of Asahi India Glass)
Senior Marketing Officer
Responsibilities:
 Network Development in new Vacant Areas
 Competitors’ Activities and Analysis

4.  To meet the insurance agent/surveyors to increase the business
 Meeting corporate customers for enhancement of business
 Tying up with fleet owners
 Responsible to enhance the business at the branches and appoint boys to do the local
area marketing
 Planning and Handling Sales Promotion Activities to maximize retail
Achievements:
 Was promoted and given the responsibility for managing the Sales for all centers in
Delhi.
 Was awarded for increasing the Sales by providing services in Odd working Conditions at
the time of sealing drive across Delhi where all major outlets were affected.
Educational Qualifications:
2013 Master’s inBusinessAdministration(Marketing)
ICFAI University
2004 Bachelor of Commerce
UniversityofDelhi
2001 A.I.S.S.E
Vishal Bharti PublicSchool,Delhi
Personal Details:
Address: A-5/318, Paschim Vihar, New Delhi – 110063
Date of Birth 29th June 1984
Marital Status Single
Referencescan be furnished on request.