1. Suresh Poonath
Mobile- +233209992460
Email :sureshpoonath@yahoo.com
Seeking Assignments in Sales & Marketing / Business Development with an
organisation of repute
Career Abstract
 20 years of Experience in Sales, business development, and team management in
diversified industries
 Proficiency in generating business from channel by giving sales presentations and
achieving business targets.
 Qualitative experience in designing & implementing marketing plans to accelerate sales
& business growth
 Adept in developing and managing channel networks including C&F agents for effective
movement of stocks
 A team player with excellent communication, presentation, leadership and relationship
management skills
Areas of Exposure/Expertise
Sales & Marketing
 Developing marketing strategies to build retail preference and drive volumes.
 Conceptualizing and implementing sales promotional programs for maximum market
coverage.
 Identifying prospective channels from various sectors to achieve business targets while
ensuring a growth in the active customer base.
Business Development
 Driving sales initiatives for achieving desired targets in the assigned territories with the
team.
 Exploring business potential, opportunities & clientele to secure profitable business
volumes.
 Designing & implementing marketing plans for augmenting the business volume by
enhancing brand visibility & recall.

2. Channel Management
 Identifying and developing channel partners, resulting in deeper market penetration
and reach.
 Evaluating performance & monitoring their sales and marketing activities with the
team of Direct Sales Team
 Recruiting Sales & channel staff and Imparting Training to them.
Team Management
Mentoring and managing new recruits, thereby ensuring optimum performance.
Imparting training to the sales personnel for enhancing their skill levels.
ORGANISATIONAL DETAILS
1, CADILA HEALTH CARE PVT LTD. Jun1996 - Jun1998. Sales Executive Chennai & TN.
2, HEINZ INDIA PVT LTD. Jul1998 - Feb2003. Sales Officer Chennai & TN.
3, KODAK INDIA PVT LTD. Mar2003-Mar2008. Area Manager Chennai & TN.
4, SAMSUNG INDIA PVT LTD. Apr2008-Apr2011. Sales Manager TN & Kerala .
5, FAR EAST MERCANTILE CO LTD. Apr2011-Jun2012. Branch Manager Nigeria - Kaduna.
6, FAR EAST MERCANTILE CO LTD. Jul2012- Till Date Branch Manager Ghana - Kumasi.

3. JOB PROFILE :
From JULY`2012 to date working with FAREAST MERCANTILE CO LTD – GHANA :
Branch Manager – Kumasi Branch.
Handling the following Principle Companies, Sales & Distribution in Channels:
CADBURY,
P & G ,
LOREAL,
COLGATE PALMOLIVE,
RECKIT BENCKISER,
GLAXO SMITHKLINE,
KIMBERLEY CLARKE,
IFFCO GHANA TRADING LIMITED
UNITED BISCUITS
PERFETTI VAN MELLE AG
HEINZ
TWINNINGS
PIONEER FOOD CANNERY LTD
EMPIRE TRADE & INVESTMENT
Responsible for : ASHANTI & BRONG – AHAFO REGION :
Retail VAN sales operation across Kumasi & BA Region :
Monitoring VSR sales on Daily Basis .
VAN Productivity, Coverage, Merchandising, Productive calls.
KEY Accounts Sales Operation, Fuel Marts.
Whole Sale Channel & Open Market Sales & Collections.
Complete Custodian of the Company Assets and Totally Responsible for all the
Departments under the Branch Control,

4. SALES & COLLECTIONS.
DISTRIBUTION & COVERAGE .
AVAILABLITY & VISIBILITY IN ALL CHANNELS .
(Retail Van Sales, Whole Sale , Open Market , Key Accounts , Key Distribution in
Neighboring Towns & Institutions ) .
WAREHOUSE & LOGISTICS
ACCOUNTS
FLEET OPERATIONS
ADMINISTRATION.
ALL THE DEPARTMENT REPORTS DIRECTLY TO BRANCH MANAGER . 94 EMPLOYEES AS
ON DATE .
From April`2011 to June 2012 working with FAREAST MERCANTILE CO LTD – NIGERIA :
As BRANCH MANAGER NIGERIA ( Kaduna ) .
SALES & DISTRIBUTION OF APPLIANCE PRODUCTS , SCANFROST , PHILIPS & FREGIDARIE
From April’08 to till date working with SAMSUNG ELECTRONICS INDIA (P) LTD,
designated as Area Sales Manager – Tamil Nadu, Digital Mobile Business .
JOB PROFILE:
 Handling digital cameras, camcorders and MP3 players for entire Tamil Nadu State.
 Appointed distributors in Chennai, Coimbatore, Madurai, Trichy , Pondicherry.
 Placement of Samsung Cameras / Camcorders and MP3 players in all the major outlets
in the territory.
 Handling RSO (Regional Sales Officers) in the territory.

5.  Made entry of all the new brands in Key Accounts.
 Launched the new models in major towns of T.N.
 Handling Modern Trade ( Ezone, Next, Big Bazzar ) for all products of Samsung since
Jan`09 as an Additional responsibility.
 Top performance in entire South India ,month on month basis.
 Achieved the MBO and placement target every month.
 Enrolled the maximum no of new Dealers in entire T.N in all category
Photo Channel , Consumer Electronic Channel, Telecom & I.T Channel.
Apart from regular sales managed to achieve the Institutional Business also, in
Taj Coramendel, ICICI Bank and Daily Thanthi.
March’2003 to March’2008 worked with KODAK INDIA PVT LTD, designated as
Assistant Manager Sales:
OUTPUT BUSINESS :
 Leading sales and business development for paper & chemistry with a team of 48 Retail
Outlets
( KEX , Tiger stores & DIC ), 4 IMDs and 12 ITDs.
 Successfully converted maximum OM customers to Kodak Express in Chennai ,
North & South Arcot Districts
 Increased the sales of Equipment resulted in OM conversion to Kodak.
 Effectively managed the focus on KEX & Track 3 accounts to increase the retail
business from amateur and professionals.
 Conducted professional programs like POC ( photographer on Call ), New photo shops
enrollments and PRP ( photographer relationship program ) to retain the professional
volume in all Kodak Labs.
 Converted OM Labs into first Gold Store in T.N, which have Increased the Kodak
Digital Camera Sales.

6.  Bifurcation of Chennai Market into two IMDs, which have resulted in more OM
conversion.
 Appointed a new IMD in North Arcot district , by which I have converted a 100% OM
territory, to 45 % Kodak consumables using Track 3 labs .
CAPTURE BUSINESS :
 Appointed a dedicated Wholesale Distributor for Film, Camera and Battery
Business which is resulted in Increse the total Volume in my Territory.
DIGITAL CAMERA BUSINESS :
 Increased the sales of Kodak Digital Cameras by conducting various promotions,
merchandising activities and training the counter sales person on Digital Products.
 Made Entry of Digital Cameras in KEX and OM Labs and in all Photo Channels like
Studio and Labs.
THERMAL PRINTERS BUSINESS :
 Conducted Road Shows and Demo of Thermal Printer in the assigned Territory
 Installation done Thermal Printers within a short span in Chennai and other
locations .
 First Digital Print Station was Installed in my territory in entire South.
 First Thermal Printer was Installed in my territory in entire South.
 First DPS900 with G4 work Station was Installed in my territory in entire South.
HOME PRINTING AND MEDIA BUSINESS :
 Appointed an exclusive Distributor for the home printing segment ( Dock Printers
and Media Sales ).

7.  Appointed sub dealers in small towns , In order to service the rural and remote
locations .
July’ 1998 – Feb`2003 with HEINZ INDIA PVT LTD as Sales Officer :
 Worked in Chennai , Coimbatore , Kumbakonam , Vellore & Port Blair handling Sales
& Distribution network , Stockiest salesman and the Interim Executive.
 Accountable for the sales and marketing operations in the assigned Territory with
minimum of 6 SSM and 9 Distributors in each territory.
 Significant contribution in ensuring Complan availability across 85% of catering outlets.
 Holds merit for the following:
 Increased sales of Glucon-D outlets by 40%.
 Changed fortnightly routes into weekly.
 Increased overall coverage in territory by 35%.
 Topper in RD performance in all brands on weekly & monthly basis.
 Highest Incentive for RD sales in south.
 Made entry of Complan Crunch Timers & Heinz Tomato Ketchup In Major
Bakeries & Institutions.
 Remarkable achievement of GluconD growth in Coimbatore & Kumbakonam.
 Promotional activities on Complan & GluconD drive done in Port Blair on special
assignment.
 Bifurcated areas in Coimbatore and Chennai thereby increasing width and depth of
Retail penetration by which the Re Distribution Sales has Incresed .

8. June`1996 – June`1998 with CADILA HEALTH CARE LTD as Sales Representative (
Consumer Division ) :
Worked in Chennai , South and North Arcot Districts :
 Handled the sales and marketing operations of company products.
 Retailing & Merchanding.
 Training and Coaching the salesman to improve Redistribution.
 Identification of potential counters and paving way for the company visibility.
 Made entry of Orange Peel off in Major Beauty Par lour in Chennai.
 Made entry of Sugar free in hotels and Institutions.
 Promoted as Senior Sales Representative in short span of time.
 Instrumental in launching Facial products.
 Appointed Distributors across Tamil Nadu and Super Stockist in chennai.

9. EDUCATIONAL QUALIFICATION
2008 M.B.A in Marketing Management from Annamalai University.
1996 B.sc ( Mathematics ) A.M. Jain College Madras University.
1993 11 & 12th Nightingale Matriculation School – Chennai.
1991 10th Std Sri Narayana Mission school – Chennai.
PERSONAL DETAILS
Address(Permanent): ‘Old no 6 , New no 13 , Srinivasa Iyengar 2nd Street
West Mambalam Chennai – 600033, Ph : 044 – 24743991 .
Date of Birth : 14th September `1975 .
Marital Status:
Married to Vasumathy Nair – House Wife & Daughter
Shreya 10 years old , studying Year 6 in Ghana .
Languages known: English , Hindi , Tamil & Malayalam.
Extra Curricular Activities: Shuttle Badminton & Volley Ball .