Measures of Dispersion and Variability: Range, QD, AD and SD
Master's programs presentation
1. Peoples’ Friendship University of Russia
Faculty of Economics
Department of Marketing
TRAINED Master’s
programs
TO LEAD
IN A GLOBAL • International marketing
MARKETPLACE • Marketing of innovations
under current technological
trends
Moscow, 2013
2. University in
numbers
50+
77
000+
14
000
Graduates
since
Years
of
history
1960
Full-‐=me
students
1760
2
200
60+
Interna=onal
students
enrolled
in
2012
Academic
staff
Major
programs
$
9,5
million
12
160+
State
funding
for
strategic
Accommoda=on
Partnership
agreements
development
program
residence
with
foreign
universi=es
2
3. Why study with us?
Reason #1
One
of
the
biggest
Russian
A
sense
of
University
with
over
25
000
community
in
students
coming
from
146
countries
across
all
a
truly
global
con=nents,
there
is
a
University
breadth
and
depth
to
our
community
that
is
inspired
by
learning
experience.
3
4. Why study with us?
Reason #2
Our
academics
and
researchers
engage
in
World
class
theore=cal
and
applied
research
across
a
wide
range
teaching
and
of
scien=fic
direc=ons
in
collabora=on
with
research
prac==oners,
policy
makers
and
the
wider
intellectual
communi=es.
4
5. Why study with us?
Reason #3
Na=onal
and
global
rankings.
Leading
The
University
is
ranked
4th
in
Russia
by
Na=onal
Interfax
posi:ons
in
ra=ng
and
is
included
as
537th
in
Interna=onal
QS
ranking
na:onal
and
with
more
than
18
000
universi=es.
Major
global
rankings
interna=onal
educa=onal
programs
are
accredited
by
FIBAA.
5
6. Faculty
Of Economics
A
professional
innova=ve
and
forward
thinking
faculty
reflected
in
the
academic
experts,
professors
and
lecturers
engaged
in
the
student
learning
experience.
The
school
is
recognised
as
a
first-‐class
graduate
and
postgraduate
learning
Ins=tu=on
and
offers
a
variety
of
programs
in
economics,
management,
finance
and
marke=ng.
Our
graduates
are
highly
regarded
by
recruiters
and
successfully
work
in
more
than
110
countries
all
over
the
globe.
6
8. Programs’ features
at a glance
Both
Master's
programs
are
accredited
by
FIBAA
(The
Founda=on
for
Interna=onal
Business
Administra=on
Accredita=on)
Dura=on:
2
years
(24
months,
104
weeks
including
summer
break)
Delivery:
On-‐campus,
full-‐=me
Language:
English
Qualifica=on:
Master
of
Management
(with
Marke=ng)
Specializa=on:
Interna=onal
marke=ng,
Marke=ng
of
innova=ons
under
current
technological
trends
8
9. Teaching &
learning
Big
advantage
of
studying
at
"Interna=onal
marke=ng"
program
as
well
as
"Marke=ng
of
innova=ons
under
current
technological
trends"
is
the
way
we
encourage
our
professors,
experts
and
senior
lectures
to
filter
the
latest
scien=fic
and
prac=cal
thinking
into
teaching
process.
It
means
you
benefit
from
research-‐oriented
curriculum.
Our
programs
give
you
up-‐to-‐date
business
knowledge
in
marke=ng
planning
−
that
kind
of
learning
experience
that
translates
directly
from
classroom
to
your
career.
10. Student’s view
Name:
Oseni
Kofoworola,
Country:
Nigeria
Program:
Interna:onal
marke:ng,
2nd
year
“Interna=onal
Marke=ng
program
has
given
me
so
many
new
op=ons
and
the
new
knowledge
I’ve
acquired.
Everyone
wants
their
career
to
move
the
next
level,
but
at
this
course
there
is
so
much
more
to
offer.
Moreover
I
had
a
lot
of
fun
and
made
good
friends
from
all
over
the
world”
10
11. Teacher’s view
Name:
Ekaterina
Degtereva,
Associate
professor,
Ph.D.,
Program
coordinator
“A
career
in
marke=ng
can
take
you
into
almost
any
sector
of
business
and
into
workplaces
all
over
the
world.
These
programs
are
par=cularly
designed
for
those
people
who
want
to
deal
with
marke=ng
prac=ces
and
promo=on
ac=vi=es
of
modern
companies”
11
12. Meet the Team
"Interna=onal
marke=ng"
and
"Marke=ng
of
innova=ons
under
current
technological
trends"
programs
are
taught,
delivering
knowledge
and
skills
of
direct
relevance
to
the
workplace.
Being
a
developing
business-‐program
there’s
always
someone
to
turn
to
−
Program
Director
who
looks
aher
content
of
program,
Course
leader
for
your
course,
Individual
tutors
and
administra=ve
support
team.
We
want
you
to
get
the
most
from
your
=me
with
us
and
support
mechanisms
available
are
one
way
of
doing
that.
12
13. International
marketing Key features
You
will
learn
to
accurately
address
the
issues
of
global
compe==on
Explores
and
assesses
while
acquiring
knowledge
of
contemporary
business
environment,
plus
an
understanding
of
marke=ng
developments
within
implica=ons.
This
course
is
marke=ng
and
interna=onal
par=cularly
oriented
to
those
who
business
theory
and
wish
to
combine
the
core
principles
and
prac=cal
features
of
prac=ce
interna=onal
marke=ng,
strategic
planning
and
marke=ng
communica=ons.
13
14. International
marketing Disciplines & Choice
Modern
strategic
analysis
,
Integrated
marke=ng
communica=ons,
Managerial
Your
ability
to
gain
economics,
Marke=ng
metrics,
Marke=ng
planning,
Socially
responsible
marke=ng,
an
extended
Organiza=onal
behavior
and
organiza=on
theory
and
etc.
knowledge
is
Other
module
choices
will
depend
on
about
geNng
up-‐ specializa=on
chosen
but
could
include:
Benchmarking,
Business
as
a
Financial
to-‐date
courses
Systems,
Global
Wholesale
and
Retail
Chains,
Branding
of
States,
Regions
and
Territories,
Conflict
Management
etc.
14
15. International
marketing Learning outcomes
• To
explore
managerial
and
cultural
issues
We
strongly
believe
in
interna=onal
marke=ng
and
how
firms
that
students
will
respond
to
the
challenges
these
create.
succeed
when
they
• To
gain
transferable
skills,
such
as
formula=ng
marke=ng
strategies,
make
the
right
conduc=ng
strategic
analysis,
determining
“match”
–
the
decision
the
main
implica=ons
of
doing
the
business
on
emerging
markets.
about
the
program
• To
develop
a
range
of
competences
they
choose
to
spent
needed
to
organize
different
promo=onal
their
next
2
years
and
adver=sing
campaigns
on
interna=onal
basis.
15
17. Marketing of innovations
under current technological
trends Key features
This
course
is
designed
par=cularly
for
those
students
that
are
interested
in
doing
the
The
dis:nc:ve
feature
business
in
markets
and
industries
impacted
by
of
the
program
is
the
innova=ons,
whether
in
start-‐ups,
medium
and
large
established
companies.
constant
interac:on
The
key
element
of
the
study
is
the
constant
with
interna:onal
interac=on
with
interna=onal
and
Russian
high-‐
tech
companies
(RUSNANO,
Russian
and
Russian
high-‐tech
Technologies,
General
Electric,
Siemens,
Asus,
Samsung
etc).
Program’s
curriculum
also
focuses
companies
on
training
staff
facing
the
problem
of
R&D
commercializa=on
for
industrial
clusters
and
network.
17
18. Marketing of innovations
under current technological
trends Disciplines & Choice
Marke=ng
management
in
interna=onal
As
the
program
companies,
Interna=onal
monetary
prepares
students
for
rela=ons,
Business
as
financial
system:
interna=onal
standards,
Marke=ng
professional
business
metrics,
Socially
responsible
marke=ng
in
achievements
it
interna=onal
companies,
Marke=ng
audit,
provides
them
with
Ethics
of
entrepreneurship,
Innova=ve
essen:al
skills
for
strategic
foreign
alliances,
Branding,
Case
studies
of
outsourcing,
Current
career
development
technological
trends,
Organiza=onal
theory
and
organiza=onal
behavior,
Innova=on
policy
of
Russia
etc.
18
19. Marketing of innovations
under current technological
trends Learning outcomes
• To
explore
managerial
and
cultural
issues
Students
at
this
in
interna=onal
marke=ng
and
how
firms
Master’s
program
respond
to
the
challenges
these
create.
prepare
to
be
highly
• To
gain
transferable
skills,
such
as
formula=ng
marke=ng
strategies,
trained
specialists
-‐
conduc=ng
strategic
analysis,
determining
they
become
global
the
main
implica=ons
of
doing
the
business
on
emerging
markets.
thinkers
with
• To
develop
a
range
of
competences
innova:on
marke:ng
needed
to
organize
different
promo=onal
focus
and
adver=sing
campaigns
on
interna=onal
basis.
19
21. Career opportunities
Most
businesses
recognize
the
need
for
marke=ng
func=ons
and
posi=ons
constantly
arise
in
a
variety
of
op=ons
worldwide
including:
marke=ng
manager,
marke=ng
research
&
audit,
adver=sing
&
PR
manager,
event
planning,
marke=ng
analysis
etc.
Our
students
and
graduates
used
to
work
for
marke=ng
and
sales
departments
at
interna=onal
companies
throughout
the
globe:
21
22. Research
Students
and
Faculty
are
constantly
involved
into
scien=fic
and
prac=cal
research.
They
are
challenging
each
other
to
think
deeply
about
significant
issues
of
modern
business,
to
ask
interes=ng
ques=ons
and
to
always
see
the
world
as
a
complex
of
mul=cultural
dimensions.
The
quality
and
impact
of
our
research
is
demonstrated
by
the
up-‐to-‐date
projects
we’ve
done
for
last
2
years
in
a
collabora=on
with:
• Chamber
of
commerce
and
industry
of
Russian
Federa=on
• The
Ministry
of
educa=on
and
science
of
Russian
Federa=on
• Federal
space
agency
• State
project
of
nanotechnology
research
and
development
• Russian
humanitarian
scien=fic
founda=on
22
23. Campus life
University
campus
is
one
of
the
biggest
student
campuses
not
only
in
Moscow,
but
also
in
Russia.
It
was
ranked
1st
as
a
best
infrastructure
university
campus
in
2012.
In
addi=on
to
the
services
and
support
offered
specifically
by
the
Faculty,
as
a
student
of
the
University
you
can
enjoy
a
wide
range
of
addi=onal
services
and
support
from
the
en=re
University.
Library
Facili:es.
University
library
holds
over
1,5
million
of
books
and
dozens
of
print
journals.
Students
have
access
to
different
electronic
databases
and
a
further
electronic
journals.
Photocopying
services
are
also
available.
You
will
find
all
your
sta=onery
essen=als
and
a
binding
service
in
a
range
of
university
shops.
Sports
Facili:es.
Good
sports
facili=es,
including,
basketball
and
volleyball
courts,
and
extensive
playing
fields
for
football,
well-‐equipped
gyms
and
much
more.
Accommoda:on.
Moving
to
a
new
country
can
be
problema=c
and
to
make
the
transi=on
easier,
PFUR
offers
a
wide
choice
of
reliable
and
affordable
accommoda=on
in
campus.
You
may
have
an
alterna=ve
from
catered
to
self-‐catered
halls
of
residence.
23
24. Entry requirements
A
Russian
BA
degree
or
equivalent
is
generally
required
for
entry
to
our
Master's
courses.
For
our
programs
you
must
provide
us
with
evidence
that
you
can
read,
write,
speak
and
understand
English.
The
levels
of
English
could
be
supported
with
IELTS
(6,0)
or
TOEFL
iBT
(79)
cer=ficates.
Basic
knowledge
of
Russian
is
appreciated.
We
also
organize
a
set
of
entry
exams
and
an
interview.
This
is
a
general
guide
and
there
may
be
some
varia=ons.
24
25. Keep in contact
Before
contact
University
Department
of
Interna=onal
Projects
and
Programs,
we
kindly
recommend
you
to
contact
our
Program
Coordinator
in
order
to
discuss
some
par=cular
ques=ons
in
details.
Program
Coordinator:
Ekaterina
Degtereva,
Associate
Professor
E-‐mail:
degseb@mail.ru
Economic
Faculty,
Department
of
marke=ng
Peoples’
Friendship
University
of
Russia,
Department
of
Interna=onal
Projects
and
Programs
Office
101,
10/2
Miklukho-‐Maklaya
street,
Moscow,
Russia,
117198
Tel.:
+7
(495)
787-‐38-‐03
ext.
1506
Fax:
+7
(495)
434-‐70-‐16
E-‐mail:
ompp@rudn.ru
www.rudn.ru
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