What marketing subjects are you taught
at a management school?
Marketing is a core subject covered in any
management course. Having prior knowledge
about the subjects being taught will give you an
advantage during classroom learning and
Here is a list of various sub-topics covered in
marketing at any management school.
Sub- Verticals in Marketing
Research and Analytics
Integrated Marketing Communication &
A sale is the act of selling products or services in return for
money or other compensation. Sales is, therefore, the most
important and critical activity for any business organization.
Competent professionals in this field have tremendous job as
well growth opportunities.
You will become skilled at basic sales processes and their
application in various business situations. Your learning will
also include sales preparation, lead management as well as
effective selling techniques. You will also be trained in the
execution of sales process such as negotiations and closing
exercises, industry-specific sales techniques and how to
maximize the ROI per customer.
You will focus on sales potential estimations, channel
management, advanced aspects of high probability selling,
feedback mechanisms, overall market analysis and Customer
Relationship Management. You will also develop skills in
managing sales teams along with the ability to effectively
implement various sales promotion schemes.
Retail marketing is comprised of the activities related to selling
products directly to consumers through channels such as
stores, malls, kiosks, vending machines or other fixed locations.
Fast growing urbanization, increased footprint of organized
retail format stores and multi activity malls has completely
changed the urban landscape and has made Retail one of the
fastest growing and high potential professions for youngsters.
An estimate puts the organized retail business at $635 billion
by 2015. The organized retail sector is now rapidly gaining
ground in the vast potential mid & small towns of India.
You shall also cover Retail Marketing, Supply Chain
Management & Logistics. You will learn the processes required
for procurement, merchandising and CRM. You will also
develop skills in analyzing and controlling costs. This module
will also focus on the importance of cost management in retail
marketing, micro financing and retail economics.
Digital Marketing is the promotion of brands using all forms of
digital advertising channels to reach consumers.
This now includes television, radio, Internet, mobile, social
media marketing and all other forms of digital media. Digital
Marketing is a new and powerful medium.
In this specialization, you will focus on new and emerging
Digital Media, Search Engines, Search Engine Optimization,
Display Advertising, Websites, Mobile Marketing and MCommerce. You will also be given extensive training on Digital
branding which will include Online Marketing, usage patterns
and Consumer Behavior.
You will focus on the use of advanced digital media for
marketing, including digital newspapers and directories, DTH,
IPTV, Mobile TV and Satellite & Community radio. You will
progress to develop an in-depth understanding of the usage of
digital technologies in business models with revenue streams.
You will also learn convergence processes and ICE
(information, communication & entertainment trends) and gain
an understanding of legal issues in digital marketing.
Research and Analytics
Marketing research is the systematic gathering, recording and analysis
of data about issues relating to marketing products and services. The
goal of marketing research is to identify and assess impact of changing
elements of marketing mix on customer behaviour.
Research & Analytics is very high potential employment opportunity
segment in the new business environment.
You will learn how to capture data relevant for making business
decisions and study techniques of implementing suitable research. You
will be introduced to various research methodologies, statistical
concepts and quantitative techniques. You will also be introduced to
various qualitative methods, data analysis and the use of various
analytical tools. You will also be trained to interpret the research data
and generate reliable forecasts as well as to apply statistical techniques
of data analysis which help in developing effective marketing plans and
in making business decisions.
The sub-profession shall also cover data analysis and knowledge
management, usage of advanced research tools such as SPSS/SAS,
research interpretation and communication and the usage of IT in
research as well as in decision support systems
Communication & Branding
Integrated marketing communication (IMC) is a cross-functional process
for creating and nourishing profitable relationships with customers and
other stakeholders by strategically controlling or influencing all
messages sent to these groups and encouraging data-driven,
purposeful dialogue with them.
Branding is a complex process, but its goal is simple. It is the creation
and development of a specific identity for a company, product,
commodity, group or person.
Designed to create competent professionals in this sub-profession. The
programmes focus on communication, its various medium & creating a
communication plan. It covers carrying out activities of brand planning,
role of media and different types of media used in creating campaigns.
This module will also train you to manage product launches, sales
promotions and customer life cycle.
You will learn to develop promotional campaigns and build abilities in
managing media. You will learn to define media objectives and
comprehend concepts of reach and frequency along with media
planning, scheduling and buying. You will also develop skills in Event
Planning and Management, Public Relations, Sales Promotion and the
use of interactive media.
WLCI offers programmes in Finance for undergraduate and graduate
students. In addition to WLCI certificates, our students are awarded
internationally recognized diploma by Wigan & Leigh College U.K.
The programmes provides students a combination of academic and
professional training that sets them apart from their peers and equips
them to directly enter the industry with easily adaptable and transferable
Based on their requirements students can tailor their learning path as per
their own specifications and choose from a variety of course options.
WLCI admission process visit us at :
to apply click at :
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