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Induction2007pt2

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Programme overview (Master degrees)

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Induction2007pt2

  1. 1. Programme Overview the programmes & core modules
  2. 2. The Programmes MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
  3. 3. MA Marketing Management <ul><li>Strategic Focus </li></ul><ul><li>Career as Marketing/Brand Manager </li></ul><ul><li>Options: </li></ul><ul><ul><li>Entrepreneurship, Innovation & Small Business Marketing </li></ul></ul><ul><ul><li>eMarketing + Innovative Technologies </li></ul></ul><ul><ul><li>Creative Communication Strategies </li></ul></ul>Disser-tation Option Module Branding & Buyer Behaviour Research in Marketing Marketing Strategy
  4. 4. MA Marketing Communications <ul><li>Specialised MA in Communications </li></ul><ul><li>Focused on Advertising, Public Relations, Sales Promotions </li></ul><ul><li>Career as Advertising Executive/ PR Manager </li></ul>Disser-tation Public R. Advert. & Sales Prom. Integrated Marketing Comms Research in Marketing Marketing Strategy
  5. 5. MA Health & Social Marketing <ul><li>Specialised MA in Social Marketing </li></ul><ul><li>First in the country </li></ul><ul><li>Career as Strategic Communications Director, Non-profit Marketing, Government etc </li></ul>Disser-tation Health & Social Marketing Integrated Marketing Comms Research in Marketing Marketing Strategy
  6. 6. MA International & CC Marketing <ul><li>Specialised international MA </li></ul><ul><li>Career as international advertising/brand executive </li></ul>Disser-tation Internat. & Cross- Cultural Marketing Integrated Marketing Comms Research in Marketing Marketing Strategy
  7. 7. Contemporary Marketing Strategy (MKT4001) <ul><li>Aim </li></ul><ul><ul><li>To introduce you to the frameworks, concepts and processes in designing and implementing high performance marketing strategies in diverse organisational and environmental contexts </li></ul></ul>
  8. 8. Contemporary Marketing Strategy (MKT4001) Situation Analysis Implementing & Managing strategy Designing Marketing Strategy Marketing Program development
  9. 9. Contemporary Marketing Strategy (MKT4001) <ul><li>Lecture Topics </li></ul><ul><ul><li>Competitor Analysis </li></ul></ul><ul><ul><li>Industry, Market Analysis and Environmental uncertainty </li></ul></ul><ul><ul><li>Consumer analysis </li></ul></ul><ul><ul><li>Designing competitive strategies </li></ul></ul><ul><ul><li>Designing growth strategies </li></ul></ul><ul><ul><li>Designing marketing mix programs </li></ul></ul><ul><ul><li>Implementation </li></ul></ul><ul><li>Lecture day/time: Wednesday 14:30, Room CG76, approx. 1 hour </li></ul>
  10. 10. Contemporary Marketing Strategy (MKT4001) <ul><li>Assessment: </li></ul>100% Marketing Plan 40% Portfolio of lecture/seminar related activities 60%
  11. 11. Research in Marketing (MKT4003) <ul><li>Aim </li></ul><ul><ul><li>To develop your ability to critically identify, assess and analyse a wide range of information to assist decision making and strategy development </li></ul></ul>
  12. 12. Research in Marketing (MKT4003) <ul><li>Lecture Topics </li></ul><ul><ul><li>Information systems and knowledge management </li></ul></ul><ul><ul><li>Market research problem definition and proposal development </li></ul></ul><ul><ul><li>Qualitative and quantitative techniques of information collection </li></ul></ul><ul><ul><li>Analysis of collected information </li></ul></ul><ul><li>Lecture day/time: Wednesday 11:00, Room CG76, approx. 1 hour </li></ul>
  13. 13. Research in Marketing (MKT4003) <ul><li>Assessment: </li></ul>100% Group project – (development of a market research programme) 50% Individual project 50%
  14. 14. And tomorrow… MKT4001 (Contemporary Marketing Strategy) MKT4003 (Research in Marketing) MKT4005 MKT4007 (Integrated Marketing Comms) Option MKT4025 MKT4023 MKT4019 MKT4009 (Dissertation) MA Marketing Management MA Health & Social Marketing MA Marketing Communications MA International & Cross-Cultural Marketing
  15. 15. But now for something different <ul><li>after the break! </li></ul>

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