1. Harpreet Singh
Bangalore, India • E-Mail:harpreet_84_kalra@yahoo.com • Preferred location: NCR
MBA (Marketing) & B.Tech (Mechanical)
Marketing Professional
Extensive experience in marketing operations, campaign management, demand generation and
working with senior leadership. A record of success and proven skills in marketing automation,
strategic planning, IT services marketing, go-to-market planning & execution, marketing
performance analysis, social media marketing & market research. Confident, highly energetic and
execution expert.
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Technical Skills
 Strong expertise in Marketing Automation tool - Pardot
 CRM Software – Microsoft Dynamics CRM 4.0
 Conversant with MS-Office Applications (Word/Powerpoint/Excel), SPSS & Internet
Applications
Work Experience ~3 yrs (31 months)
Aditi Technologies
Analyst-Client Services (July’11 – Present)
Reporting to: Director - Marketing
Responsibilities:
 Implement overall and division specific strategic plans, and monitor progress of all operations
against plan targets
 Working closely with director of marketing in planning, developing, designing and executing all
marketing campaigns directed at “C” level and technology personal
 Manage all campaign-related operations within the general campaign function, ensuring the
achievement of organizational campaign goals, smooth operations and exceptional
relationships with community constituents
 Collaborate with sales and marketing on campaign related collaterals including presentations,
brochures, and case studies
 Implement strategies; helping top management, sales force build strong relationships with
clients and potential prospects
 Produce reports demonstrating effectiveness of all campaign activities
 Driving registrations for the events via social media (event promotion sites, linkedin, facebook,
twitter)
 Coordination with sales and client servicing team in response management for inbound and
outbound queries.
 Analyzing and optimizing campaigns
 Smooth delivery of campaigns to frequent tight timelines
 Lead generation activities across multiple geographies (spanning US, UK and India)
 Mentoring new team members, getting them up to speed with the related activities.
Harpreet Singh – Resume

2. Achievements:
 Successfully executed 10 CXO events in last one year in US, UK and India
 Single handedly streamlined and scaled all the geo marketing campaigns as per the strategy
 Recognized as most valuable person for two consecutive quartes
 Helped defining the competitor landscape to pursue global business opportunities
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Aditi Technologies
Executive Marketing (Feb’10 – June’11)
Responsibilities:
 Conduct the lead generation & related marketing activities
 Market research, Competitor profiling, Competitor analysis, Competition Tracking
 Developed a strong sales pipeline through a mix of email and coordination with telesales team
 Help sales executives with timely information that is available on the internet
 Research companies based on nature of business, size, revenue details, etc. and mark them as
a future targets for existing company's products and services
 Maintaining email lists for various campaigns
 Updating and maintaining existing database on a regular basis to ensure the authentication of
whole information
 Vendor management
Key Contributions:
 Pivotal role in successful end-to-end execution of various lead generation campaigns
across multiple geographies (spanning US, UK and India)
 Managing all campaign related activities as the single point of contact on the marketing
automation tool (Pardot)
 Extensive prospecting by leveraging tools like zoominfo, jigsaw and linkedin
Academia
 MBA (Marketing & HR) - Amity Business School, Noida, 2009 (6.76 CGPA)
 B.TECH (Mechanical Engineering) - M.M.E.C. (Kurukshetra University), 2007 (70.4 %)
Personal Skills
 Keen for new experiences, responsibility and accountability
 Ability to work both independently and collaboratively
 Amicable personality with excellent Relationship building skills
 Flexible and adaptable to different situations
Awards & Achievements
 “Certificate Of Merit” for scoring aggregate of 75% or above marks in 2nd to 4th semester
Examinations of the University
 Awarded 3rd place in Su-Do-Ku competition in College
 Organized Endeavour- Amity Management Festival’ 08
Personal Minutiae
Date of Birth : 19th October 1984
Father’s Name : Sh. Prabhjeet Singh
Marital Status : Single
Language Proficiency : English, Hindi and Punjabi
Declaration
I hereby confirm that all of the above information is correct to my knowledge till the given date.
Harpreet Singh
Harpreet Singh – Resume