1. NATALIA MINNIKOVA natalylasm@gmail.com
+7 9277 704040
66 Sverdlova street, apt. #37, Togliatty,
Samara Region, Russia, 445024
SUMMARY
Marketing and management professional with over 12 years of broad experience in marketing, sales and
communications. I am never afraid to push boundaries and think outside the box. I have an expertise managing
strategic marketing programs, internal and external communications, product launches, value proposition
creation and messaging. I have experience in organizing and managing businesses and can effectively accomplish
multiple projects. I am a collaborative team player with a proven ability to lead and motivate cross functional
teams to successful goal completion.
Key competencies include: Strategic Marketing, Marketing Communications, Value Proposition, Branding,
Exhibition Planning, Channel Marketing, Sales Enablement, Product Marketing and Management, Product
Launches, Event Planning and Execution, Project Management, Business Planning
EDUCATION
Togliatty State University
Togliatty, Russia
Specialist degree, Informational Technology and Physics
1998 – 2003
4.0
School of Information Technology
Togliatty, Russia
Certificate, Diploma with honors, Information technologies
1994 – 1996
4.0
Stock Market Trading Courses Forex
Togliatty, Russia
Certificate, Stock Market Trading
2007 – 2009
Volga Region Academy of Public Administration named after P.A. Stolypin
Saratov, Russia
Certificate, Business Administration
2010
4.0
English School Windsor
Togliatty, Russia
English courses
2015 – Present
PROFESSIONAL EXPERIENCE
Marketing Director
Format Printing Company, Togliatty, Russia
Key responsibilities:
 Develop marketing strategy
 Set an effective agenda and ensure performance goals are met and set
 Manage marketing, media relations and public relations
 Monitor effectiveness of sales and contracts obligations
April 2014 –
Present

2.  Set budgets and forecast sales
 Guide and manage governmental contracts
 Structure and lead the team to deliver exceptional work
 Build and maintain positive relationships with clients
 Represent the company to stakeholders and business partners
 Represent the company on conferences and professional events
 Develop healthy and friendly organizational behavior practices
 Manage segments of information technology, software and human resources
 Evaluate and purchase printing equipment
 Identify products life cycle
 Determine optimal pricing to balance profit with client satisfaction
Accomplishments:
 Developed and launched several integrated, multi-channel print, catalog, web and
direct marketing campaigns for multiple clients in Russia
 Expanded client base by 80% in one year by consistently delivering goal-surpassing
marketing results and ensuring complete client satisfaction
 Led market launch of more than 30 new products
 Developed and executed several big governmental printing campaigns
 Performed ongoing market research to identify market needs
 Leveraged strengths in cost-effective marketing management, vendor negotiations
 Maintained company’s stability during crisis
Commercial Director
LADA International Ltd. Automobile Center Elabuga
Elabuga, Tatarstan Republic, Russia
Key responsibilities:
 Manage dealership agreement with "AVTOVAZ", the leading car manufacturer
 Create business plan for 5 years for the dealership and car repair services
 Manage negotiations and contract obligations on advertising, marketing, finance
 Develop healthy and friendly organizational behavior practices
 Manage software and human resources
 Establish and maintain positive work environment
 Identify new market opportunities
 Determine optimal pricing to balance profit with customer satisfaction
 Manage direct marketing operations
 Manage client relationships
 Work with the Chief Executive to negotiate contracts
 Identify new commercial opportunities and develop benefit packages
 Work with the Board and Chief Executive to set the income target for the year
 Manage the expenditure of the commercial budget across the year
 Manage sales distribution targets
 Manage showroom exhibitions and events
 Interact with suppliers
September 2013 –
April 2014

3. Accomplishments:
 Directed an exhaustive search for new dealership space, negotiated lease
agreements, resulting in savings of $1.5 M
 Determined project scope and developed project plan with schedules and budgets
 Managed an infrastructure for new dealership, including organizational behavior
practices and client-oriented program
 Supervised all direct and indirect sales
 Successfully managed dealership agreement with "AVTOVAZ"
 Set transportation logistics and improved efficiency of deliveries by 45%, and
accuracy to 95%.
 Increased car sales on more than 150%
 Won a reward “Best Dealership 2013” among all (430) dealerships of "AVTOVAZ "
 Profitably managed 80% growth of the business
Marketing Director
LADA International Ltd. Automobile Center Super Avto
Togliatty, Russia
Key responsibilities:
 Set annual marketing plan goals
 Develop customer-relations programs
 Provide short- and long-term market forecasts
 Determine and evaluate current and future car market trends
 Maintain research database and analyze statistics
 Provide planning and lead marketing department
 Set and control marketing budget
 Manage exhibitions and events
 Establish a report system and communication from marketing team to sales team
 Organize and direct marketing and strategy meetings on a regular basis
 Organize and lead marketing team to develop and execute new concepts, business
models, channels and partners
Accomplishments:
 Created a brand “Super Avto” and launched multi-channel marketing campaign
 Successfully managed communication with "AVTOVAZ", the leading car
manufacturer in Russia
 Successfully negotiated and signed contracts with several suppliers which lead to
up to 30% cost efficiency
 Set an effective agenda and ensured performance goals are met and set
 Managed marketing, media relations and public relations
 Increased product recognition up to 40%
 Increased sales up to 60%
 Organized and managed exhibitions all over the country
 Conducted several research studies
May 2006 – May
2013

4. Marketing Manager
LADA International Ltd. Automobile Center Super Avto
Togliatty, Russia
Key responsibilities:
 Plan marketing and branding objectives
 Expand product solutions and offerings
 Prepare marketing strategies
 Analyze market trends and recommend changes to marketing and business
development strategies based on analysis and feedback
 Prepare and adhere to budgets
 Oversee creation and delivery of press releases and advertisement
 Design print ads and publications
 Ensure brand messages are consistent
 Gather and analyze customers feedback
 Nurture and enrich external perceptions of the company and market share
 Engage consumers on social media
 Deepen relationships with all media to ensure the most effective messaging
 Lead all areas of content generation and production across all media platforms
Accomplishments:
 Established multiple channel incentives, events and programs on a quarterly basis
with corporate partners with a focus on enablement and support to build
knowledge and confidence in detecting and closing opportunities
 Developed a brand and established market positioning via website, promotional
campaigns and press relations
 Lead assignment rules, products and pricing, partner administration and
connection to external accounts
 Represented PR team, worked predominantly on customer relation and event PR
 Built marketing function from ground zero, being the first marketing person
 Successfully lead trade shows and exhibitions
October 2004 –
May 2006
Marketing Director
Driving School at Togliatty State University
Togliatty, Russia
Key responsibilities:
 Setting goals of annual marketing plan
 Developing customer-relations programs
 Providing short- and long-term market forecasts
Accomplishments:
 Successfully developed and launched marketing campaign
 Developed high level of service and improved relationships with all departments
 Developed and launched driving classes in several districts
 Increased customer base by 600%
September 2009 –
February 2010

5. Director’s Consultant
Katyusha company
Togliatty, Russia
Key responsibilities:
 Consult in information technology and helping with IT problems
 Manage online presence for the company
 Organize and supervise supply-chain management
May 2004 –
October 2004
Computer Information Systems Teacher
INTEKO school
Togliatty, Russia
Key responsibilities:
 Teach a range of core programming courses including C ++, Delphi, Pascal, Java,
Client-Side Scripting, as well as courses in Computer information systems such as
Database Administration
 Develop curriculum for students
Accomplishments:
 Developed college success strategies, created course content and academic plans
 Was engaged in department, division, and college initiatives
 Participated in shared governance; promoted college’s values, and performed
other contracted duties
September 2002 –
May 2004
Informatics Teacher
School # 72
Togliatty, Russia
Key responsibilities:
 Develop curriculum for students
 Teach Informational Technologies for students
 Grade students
Accomplishments:
 Developed college success strategies
 Created course content and academic plan
September 2003 –
January 2004
Camp Teacher
AvtoVAZ Union of social-healthful and cultural – domestic institutions.
Children Camp Zvezdochka
Togliatty, Russia
Key Responsibilities:
 Foster classroom environment that encourages interaction and collaboration
among camp students and teachers
June 2003 –
August 2003

6.  Ensure the success of every student in the class including active engagement,
academic understanding, project accomplishment, and social interaction
 Identify the strengths and areas of improvement for each child in the classroom
 Participate in pre-camp meetings and classroom setup
 Participate in post-camp meetings
 Provide feedback on the curriculum and the camp operations
Accomplishments:
 Delivered summer camp curriculum
 The camp group that I lead won the largest number of awards in competitions
 90 % of the time all kids put a “happy face” as an indicator of their mood
ACTIVITIES
Volunteer Experiences
Dog shelter “Take me home”
Togliatty, Russia
Key duties:
 Adoption Preparation
 Adoption Support
 Help to clean shelters
 Bring food for pets
 Financial support
2004 – Present
Professional Membership
“Lada Lady” club
“Women in Technology” organization
2003 - 2010
2009 – Present
SKILLS
Language skills: Native language – Russian, English level – Advanced
Computer skills: Microsoft Office (Excel, Word, PowerPoint, Outlook, Publisher), Adobe
Creative Cloud (Photoshop, Illustrator, InDesign), CorelDraw
Management skills: Marketing, Marketing Strategy, New Business Development, Team
Leadership, Team Management, leadership, Organizational Behavior, Information
Technology, Marketing Communications
AWARDS
Award of Exceptional Marketing campaign “Format Printing Company”
Award of Excellence for Outstanding Advertising “Format Printing Company”
Marketing campaign of the year “LADA International Ltd. Automobile Center Elabuga”
Award for Exceptional Advertising “Super Avto”
Brand Experience of the Year “Super Avto”
INTERESTS
New technologies, alternative energy sources, sport, music, traveling, cars, international
communication, professional career development
2014
2014
2013
2010
2008