acoustic pop audience research

1. Research Into Potential
Audiences – Acoustic
Pop
G324 Media Studies

2. FANS OF ED SHEERAN

3. Main Demographics:
According to Yougov, Fans of acoustic pop artist Ed Sheeran mostly in the age
range of 18-24 years old and mostly a female audience. I disagree with this,
looking at Ed Sheeran, it would seem more likely that the general audience
would be a wider mix of ages and a mix between genders. This is because his
music doesn’t always consist of one specific style, even though he manages to
fit in themes of love in most songs, which appeals to a female audience, but
he also fits in themes of alcohol abuse, smoking and sometimes drugs. There
are female fans who see Ed Sheeran as an idol or love interest, which is
completely different to how male fans view Ed Sheeran, which is as someone
to be like musically, someone who is just cool or people who are just fans of
his music. Another way Ed Sheeran appeals to pretty much everyone is the fact
his music does not offend or any anyone.

4. Brands:
According to Yougov, the favorite brand of Ed Sheeran fans
is converse. This might be to do with the fact the Ed
Sheeran wears converse and fans wanting to be just like
him. If so, then I think having Converse branding in my
music video would be a good idea, because it relates back
to a part of the audience where they might associate
converse trainers to be part of a style of music.

5. Personality:
According to Yougov, fans of Ed Sheeran like to keep up with the latest
fashion trends. As I said before I disagree with the age of the audience
saying that it would be more likely for the general audience to be a
wider mix of ages and with different aged people you get different
senses of fashion. Because he appeals to such a wide audience it is
almost impossible to determine whether most fans keep up with
fashion, especially the older members of the audience. This claim by
Yougov doesn’t take into account that Ed Sheeran himself is a very
casual dresser, In most of his gigs he is seen wearing a shirt, denim
jeans and trainers which by modern standards of fashion is slightly out
of date.

7. FANS OF JASON MRAZ

8. Main Demographics:
According to Yougov, the fans of Jason Mraz are aged 18-24 years old
and female. The style of music for Jason Mraz supports this as the
lyrics to his songs are not too deep or meaningful, whilst they do
represent something young adults relate to in love and heartbreak. In
addition to this the beats and tempo are not too slow or make it sad,
but at the same time maintains a steady tempo which is more relaxing
for a younger audience.

9. Brands:
According to Yougov, fans of Jason Mraz tend to buy from bands such as
Swarovski and Harrods. I disagree with this because the type of brand people
buy from usually has no correlation with their favorite artist, unless their
favorite artist is known for wearing branded clothes. Since Harrods is an
expensive to buy I find even more unlikely that the majority of Jason Mraz fans
would buy from an expensive shop. Jason Mraz is similar to Ed Sheeran in the
fact that he can appeal to almost everyone, so I don’t think a specific brand
would represent his fans more than any other, especially as he never seems to
wear branded clothes.

10. Personality:
According to Yougov, fans of Jason Mraz tend to experiment with
different music genres and listen to music all day. The fact that they
tend to experiment with different genres would suggest that Jason
Mraz doesn’t have much of a dedicated fan base in the UK, on the
other hand it could suggest that his music is so widely appreciated
because so many fans of various genres listen to it.