Profile of the readers of Classic Rock Magazine

1. Classic Rock Reader Profile
Tom Smith

2. Introduction
• This slide show will be highlighting the general types of audience
Classic Rock Magazine attracts, showing their personalities, lifestyle,
what type of media they use and what brands they use.
• All information was collected using www.yougov.co.uk

3. Demographics
• Gender: Male
• Age: 40-54
• Social Grade: ABC1 – Social grading graph on next page
• Top Regions: Central Scotland, East Anglia, Northern Scotland
• Politics: Right Wing
• Professions: Entertainment, Advertising/Marketing/Public Relations,
IT
• Monthly Spare: Less than £125

4. Social Grading

5. Lifestyle
• Hobbies: Playing instruments, Buying and selling online
• Favourite Sport: Football, American Football
• General Interests: Music, Movies, Relationships
• Niche Interests: Music, Sports, Editorials & Comment
• Most Likely Pet: Dog

6. Personality
• Describes Themselves As: Alternative, Analytical, Communicative
• On Occasion: Grouchy, Gloomy, Arrogant

7. Brands
• Customer Of: Amazon, Quorn, Peroni, Google Play, Hotpoint, Philips,
Oasis, PlayStation, EE, Dyson
• Shops At: Costco
• Clothing Brands: George, Levis, Diesel
• Bank: Halifax

8. Entertainment
• Favourite Movies: Basketball, The Money Pit, On Her Majesty`s Secret
Service, The Blues Brothers, Patton
• TV Shows: Agatha Christie`s Poirot, Breaking Bad, Panorama, The
Walking Dead, Blackadder
• Favourite Artists: Black Sabbath, Slash, AC/DC, Tommy Lee, Iron
Maiden
• Favourite Celebrities: Sean Lock, John Wayne, John Motson, Ross
Noble, Kenneth Williams

9. Online
• Top Twitter Followings: Slash, Stephen Fry
• Top Facebook Pages: Iron Maiden, Planet Rock, Classic Rock Magazine
• Top Mobile Applications: Worms 2 Armageddon, Guitar Hero 5,
Foursquare, Windows Live Messenger, Paintball Arena
• Top Websites Visited: Jamieoliver.com, mumsnet.com, pinterest.com,
food.com, very.co.uk

10. Media
• Online For: 1-5 HRS P/W
• Newspaper Read: Mirror
• Magazine Read: Classic Rock
• Watches TV For: Less Than 1 HR P/W
• TV Shows Watched Recently: Family Guy, Time Team, Neighbours, The
Football League Show, Spring Watch 2015

11. What this tells us
The profile the site gives us indicates that the audience for Classic Rock Magazine is far older than the intended
audience of my own magazine. With the age ranging between 40-54 years old, it is obvious that by following the style
and conventions of this magazine I will fail in reaching out to my intended audience of teenagers and young adults.
Other areas of the profile like the amount of time spent online could also be important when considering my intended
audience, as teenagers and young adults spent a large amount of their day online it would be appropriate to mention
online features or to let the potential reader interact with the magazine, for example question and answer sessions
using questions submitted via Twitter using a special hashtag.