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  1. 1. FANDOM By Saskia Calliste
  2. 2. W is a Fan? hat ●Member of their social networking sites and fan pages ●Someone who travels around the world or country to see them ●Knowing them, real or reel? ●Someone who defends their reputation ●Buying artist paraphernalia ●Someone who has a physical/emotional investment in an artist ●A supporter of their music, merchandise and other talents
  3. 3. What is Fandom?Fandom is a term that is widely debated, so the term tends tovary.Cornel Sandvoss says;I define the term Fandom as the regular, emotionally involvedconsumption of a given popular narrative or text.Whats been generally dubbed as media Fandom is;the detailed appreciation of particular media texts- is, for somepeople, just as much an aspect of who they are as, say, their class,age or gender.
  4. 4. HyperrealityMedia theorist Jean Baudrillard says that our media is saturatedand the representations that surrounds us become more real tous than the facts or reality behind the images the mediarepresents. So the distinctions between reality andrepresentation is no longer sustainable.This explains how a change in a fans media text can cause realupset and frustration or joy and excitement; for example, whenHarry from OneDirection got in a relationship with Taylor Swift,fans publically criticised Taylor in Twitter and Facebook. This isan extreme case of emotional investment to an artist as it cancause real problems for those who are actually involved.
  5. 5. Levels of FandomThere are different levels of Fandom. Some fans take theiradmiration for an artist further than others and can developpersonal connections with an artist whether that can bephysically or emotionally.An example of physical investment is following bands around thecountry to experience their music in the realist way possible, forthese fans music channels and YouTube are simply not enough.An example of emotional investment is tattooing the artist etc.on your body as the aftermath of that is permanent. There aremany famous cases of fans getting tattoos of the ones theyadmire on them and the one who its of having a very negativereaction to this.
  6. 6. There are fans who are less drastic in their devotion oradmiration to an artist. These fans may see an occasional concertbut show their appreciation of the artist through buying artistparaphernalia such as T-shirts and posters and buying/paying todownload their music.Social networking sites also play a big part in the fans admirationfor the artist as it allows them to feel closer to them and get toknow them on a personal level. Sites such as Facebook, Twitterand YouTube are the most popular for following artists and theirwork.
  7. 7. Defending And Building an Artists ReputationFans do this through following their work and giving theirfeedback on what the artist has produced. Especially on sitessuch as YouTube, conflict between fans occurs regularly,especially when it comes to defending an artist against anoutsider. Fans also take it upon themselves to try and explain thework of an artist on behalf of them. Many fans leave commentsexplaining the works of the media texts for others to respond,criticise or correct.Fans with a strong devotion to an artist will further this devotionby posting their videos of the artist on the fans own socialnetworking pages. This helps build the artists reputation byrecruiting new fans for them.
  8. 8. This is a print screen ofYouTube comments from oneof Professor Greens musicVD. Fans not only commenton the song but on the looksand talent of the artist.
  9. 9. Images of artistsmerchandise and screenshots of their twitterpages which includeswhat fans have to sayabout them.
  10. 10. Images of artistsmerchandise and screenshots of their twitterpages which includeswhat fans have to sayabout them.