The target audience for the band Hidden Empire is 16-21 year olds. For male listeners, they typically shop at stores like Top Man and Super Dry, enjoy gaming, wear plain black and white clothes, and like rock/indie/alternative music. Female listeners usually shop at Top Shop and H&M, are fashionable and white British, enjoy social media, and have an alternative style. Both males and females in this age range are currently in education or working part-time jobs.

1. Target Audience Profile Hidden Empire

2. male Main male target audience will range from 16-21 as the general taste and branding of this age bracket from our research matches the bands principles.

3. male target audience • Will shop at Top Man, Super Dry and Office. • Commonly purchasing Trainers, Tees and Jeans. • Will be in some form of education and may have a job to fund clothing. • Will like to set trends and be appealed by anything alternative styled. • Will wear prominently plain clothing (black and white)

4. male target audience • Use social media, mainly twitter and instagram. • Will have an established friendship group. • May enjoy gaming, particularly the GTA and Fifa series. • Heavily enjoy Rock/indie/Alternative genre of music.

5. Personality traits • Stereotypical ethnicity- White British • Streetwise • Active • Sociable • Academic

6. Female the 16-21 age bracket will be our primary target audience.

7. female target audience • Although many people can listen to our music we chose the 16-21 age bracket • 16-21 are the most diverse and as researched showed the most enthusiastic. • Shops at Top shop, Bank and H&M, fashionable and fits with the music genre. • Our music does appeal to all ethnics although mainly white British. • Enjoys social networking such as Twitter, Facebook and Instagram.

8. female target audience • Likely to be in education and may have a part time job. • Will have an alternative style and like to set trends.

9. personality traits • Fashionable • Academic • Confident •