The target audience for the music magazine is 13 to 18 year olds who are interested in music genres like metal and rock. They enjoy going to music festivals and concerts, playing instruments, and purchasing band merchandise. Both male and female teenagers will be targeted as the magazine aims to show that anyone can pursue a career in music regardless of gender. The ideal reader is a teenage male or female who dresses in dark clothing, has dyed or long hair, piercings, tattoos, and enjoys watching music channels on TV or subscribing to bands on YouTube.